{"id":8066,"date":"2022-05-16T13:51:54","date_gmt":"2022-05-16T13:51:54","guid":{"rendered":"https:\/\/www.africa-press.net\/angola\/all-news\/beverages-are-relevant-among-brands"},"modified":"2022-05-16T14:47:38","modified_gmt":"2022-05-16T14:47:38","slug":"beverages-are-relevant-among-brands","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/angola\/all-news\/beverages-are-relevant-among-brands","title":{"rendered":"Beverages are relevant among brands"},"content":{"rendered":"

Africa-Press – Angola. <\/strong><\/span>Seventy-five percent of the labels mentioned in the \u201cTop 20 Mais\u201d of the Superbrands Ranking, presented a few days ago by the Angolan subsidiary of Key Research, include the beverage sector as one of the most prominent in the consumer study on \u201cthe brands that are most relevant to them\u201d. \u201d.<\/b><\/p>\n

Approximately 75% of the brands listed in the “Top 20+” are essentially distributed across three main sectors of activity (beverages, automobiles and technology). The Angolan beverage sector is the leader in the Superbrands Ranking, with 47.8 percent , followed by that of automobiles, with 15, 4 percent, according to data from the company Key Research.<\/p>\n

Following the sequence, explained the director general of Key Research, Paulo Santos, the technology sector is at the top with 14.1 percent, the food sector with 12.3 percent and the personal care sector with 10.4 percent. .<\/p>\n

This study, developed by Key Research, an international consultancy specializing in market intelligence, aimed to understand how each of the consumers views the brands that are most relevant to them and those that are in their top of mind, regardless of the reason that the makes them relevant.<\/p>\n

Focus For Ranking<\/b>
\nThe Study addresses a panel of consumers, representative of the demographics of the Angolan population, asking them to spontaneously indicate three brands for each of the different dimensions under evaluation, such as notoriety, identification with the brand, satisfaction of needs, uniqueness and trust. .<\/p>\n

Of the 20 brands most referenced by consumers, \u00c1gua Pura, Cuca, Tio Lucas and Dona Xepa are highlighted, among a number of other multinational brands. Among the \u201cTop 20+\u201d drinks are \u00c1gua Pura, Coca-Cola, Nocal, Cuca, Fanta, Blue, Vinul, Eka and Sprite, while in the \u201cTop 10+\u201d only Fanta, Cuca and Sprite appear. In the “Top 3+”, in the group of brands, there are only two drinks (\u00c1gua Pura (first) and Coca-Cola (second).<\/p>\n

In the automotive sector, the Toyota brand appears as the leader, which is also the third for the “Top 3+”, and in the “personal care” class, consumers, essentially from 15 to 34 years old, prefer N\u00edvea brand products.<\/p>\n

Among the 20 brands most referenced by consumers, four Angolan brands stand out, namely \u00c1gua Pura, Cuca, Tio Lucas and Dona Xepa, in a group of various multinational brands.<\/p>\n

Superbrand Studies<\/b>
\nThe studies for the Superbrands Ranking were carried out between the 14th and 24th of February, with a sample of men and women aged 15 and over. Luanda had 18 sampling points. During this period, 1,015 valid interviews were carried out, with a margin of error of minus 3.1 percent, for a confidence interval of 95 percent.<\/p>\n

According to Key Research, “the referencing process was carried out freely and spontaneously, where each respondent mentioned the brands that first occurred to him”, among the five mentioned categories, and the evaluation allows us to understand how the public is impacted by the brands and what is your relationship with them.<\/p>\n

“The results of this study made it possible, for example, to understand that the brands with which the public identifies are not always as relevant as those that best satisfy their needs”, said Paulo Santos. The reason that makes brands relevant can vary significantly, either by the size under analysis or in terms of generation, he underlined.<\/p>\n

When evaluating by brand, it was possible to verify significant differences, since, for example, a brand that in the aggregate analysis has a top place, does not mean that it necessarily stands out in all dimensions.<\/p>\n

On the other hand, the fact that, in an integrated analysis, the brand may not be in the top positions, for example Momo or Tio Lucas, which are not included in the “Top 20+” list, does not mean that they are among the most outstanding brands, when analyzed in the dimensions “Recognition” or “Satisfaction of Needs”, makes the study known.<\/p>\n

For More News And Analysis About Angola<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Angola. Seventy-five percent of the labels mentioned in the \u201cTop 20 Mais\u201d of the Superbrands Ranking, presented a few days ago by the Angolan subsidiary of Key Research, include the beverage sector as one of the most prominent in the consumer study on \u201cthe brands that are most relevant to them\u201d. \u201d. Approximately […]<\/p>\n","protected":false},"author":84,"featured_media":8065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6,8,16],"tags":[233,337,329],"class_list":["post-8066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-files","category-homepage-english","category-twitter","tag-africa-press","tag-africa-press-angola","tag-angola"],"yoast_head":"\nBeverages are relevant among brands - Angola<\/title>\n<meta name=\"description\" content=\"Seventy-five percent of the labels mentioned in the \u201cTop 20 Mais\u201d of the Superbrands Ranking, presented a few days ag ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/angola\/all-news\/beverages-are-relevant-among-brands\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beverages are relevant among brands\" \/>\n<meta property=\"og:description\" content=\"Seventy-five percent of the labels mentioned in the \u201cTop 20 Mais\u201d of the Superbrands Ranking, presented a few days ag ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/angola\/all-news\/beverages-are-relevant-among-brands\" \/>\n<meta property=\"og:site_name\" content=\"Angola\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-16T13:51:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-16T14:47:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/angola\/sites\/65\/2022\/05\/img-628263f4e9bb5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"355\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/angola\/all-news\/beverages-are-relevant-among-brands#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/angola\/all-news\/beverages-are-relevant-among-brands\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/angola\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Beverages are relevant among brands\",\"datePublished\":\"2022-05-16T13:51:54+00:00\",\"dateModified\":\"2022-05-16T14:47:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/angola\/all-news\/beverages-are-relevant-among-brands\"},\"wordCount\":632,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/angola\/all-news\/beverages-are-relevant-among-brands#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/angola\/sites\/65\/2022\/05\/img-628263f4e9bb5.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Angola\",\"Angola\"],\"articleSection\":[\"all news\",\"files\",\"homepage-english\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/angola\/all-news\/beverages-are-relevant-among-brands#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/angola\/all-news\/beverages-are-relevant-among-brands\",\"url\":\"https:\/\/www.africa-press.net\/angola\/all-news\/beverages-are-relevant-among-brands\",\"name\":\"Beverages are relevant among brands - 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