{"id":83357,"date":"2025-05-15T19:13:02","date_gmt":"2025-05-15T19:13:02","guid":{"rendered":"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts"},"modified":"2025-05-15T20:03:15","modified_gmt":"2025-05-15T20:03:15","slug":"jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts","title":{"rendered":"Jumia Targets Profitability by 2027 Amid Challenges and Strategic Shifts"},"content":{"rendered":"

Africa-Press – Angola. <\/strong><\/span>Jumia, Africa\u2019s top e-commerce platform, anticipates generating sufficient revenue to cover its operating expenses by 2027. While this does not equate to net profitability, as taxes may still affect the bottom line, it marks a significant achievement for a publicly traded company that has traditionally posted losses.<\/b><\/p>\n

\u201cDriven by robust growth in our core consumer business and strategic efficiency improvements, we are revising our financial outlook,\u201d Dufay stated in the SEC filing. He forecasts a pre-tax loss of $50\u201355 million for 2025, with a further reduction to $25\u2013$30 million in 2026.<\/p>\n

Despite a challenging first quarter in 2025, Jumia remains determined to achieve profitability by 2027. The company reported a 26% year-on-year decline in revenue, down to $36.3 million, largely due to a downturn in Egypt\u2019s corporate sales, while total platform sales fell by 11%.<\/p>\n

Despite the setbacks, Jumia is making strides with consumers, seeing a 21% increase in orders\u2014the highest growth in two years. This growth is driven by a shift away from unprofitable markets and an expansion into rural areas, where consumer sales rose by 10%.<\/p>\n

While fewer high-margin corporate deals impacted gross profit, a reduction in currency pressures in Nigeria and Egypt halved the pre-tax loss. Improved logistics kept delivery costs stable, and a more efficient marketing strategy reduced advertising expenses by 17%. A 61% increase in products from international sellers enhanced Jumia\u2019s catalogue, and 45% of new customers from late 2024 returned, up from 40%. JumiaPay\u2019s payment volume remained consistent, covering 28% of sales, compared to 25% the previous year.<\/p>\n

\u201cWe expect physical goods orders to grow by 20% to 25%, up from the previous range of 15% to 20%,\u201d Dufay stated in the report. \u201cGMV is forecasted to be between $795 million and $830 million in 2025, reflecting a year-over-year increase of 10% to 15%, excluding foreign exchange impact.\u201d<\/p>\n

Despite the company\u2019s raised guidance and positive operational highlights, Jumia\u2019s share price has dropped. As of the time of publishing, the stock is priced at $2.40, reflecting a decline of approximately 4.76% (a decrease of $0.12) from the previous close of $2.52. Investors may be evaluating its long-term prospects amid Africa\u2019s economic uncertainties.<\/p>\n

For More News And Analysis About Angola<\/span> Follow Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Angola. Jumia, Africa\u2019s top e-commerce platform, anticipates generating sufficient revenue to cover its operating expenses by 2027. While this does not equate to net profitability, as taxes may still affect the bottom line, it marks a significant achievement for a publicly traded company that has traditionally posted losses. \u201cDriven by robust growth in […]<\/p>\n","protected":false},"author":84,"featured_media":83356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[329],"class_list":["post-83357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-angola"],"yoast_head":"\nJumia Targets Profitability by 2027 Amid Challenges and Strategic Shifts - Angola<\/title>\n<meta name=\"description\" content=\"Jumia, Africa\u2019s top e-commerce platform, anticipates generating sufficient revenue to cover its operating expenses by ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jumia Targets Profitability by 2027 Amid Challenges and Strategic Shifts\" \/>\n<meta property=\"og:description\" content=\"Jumia, Africa\u2019s top e-commerce platform, anticipates generating sufficient revenue to cover its operating expenses by ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts\" \/>\n<meta property=\"og:site_name\" content=\"Angola\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-15T19:13:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-15T20:03:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/angola\/sites\/65\/2025\/05\/sm_1747326386.243955.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/angola\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Jumia Targets Profitability by 2027 Amid Challenges and Strategic Shifts\",\"datePublished\":\"2025-05-15T19:13:02+00:00\",\"dateModified\":\"2025-05-15T20:03:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts\"},\"wordCount\":354,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/angola\/sites\/65\/2025\/05\/sm_1747326386.243955.jpg\",\"keywords\":[\"Angola\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts\",\"url\":\"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts\",\"name\":\"Jumia Targets Profitability by 2027 Amid Challenges and Strategic Shifts - Angola\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/angola\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/angola\/sites\/65\/2025\/05\/sm_1747326386.243955.jpg\",\"datePublished\":\"2025-05-15T19:13:02+00:00\",\"dateModified\":\"2025-05-15T20:03:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/angola\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"Jumia, Africa\u2019s top e-commerce platform, anticipates generating sufficient revenue to cover its operating expenses by ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/angola\/sites\/65\/2025\/05\/sm_1747326386.243955.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/angola\/sites\/65\/2025\/05\/sm_1747326386.243955.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Jumia Targets Profitability by 2027 Amid Challenges and Strategic Shifts\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/angola\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jumia Targets Profitability by 2027 Amid Challenges and Strategic Shifts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/angola\/#website\",\"url\":\"https:\/\/www.africa-press.net\/angola\/\",\"name\":\"Angola\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/angola\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/angola\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/angola\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jumia Targets Profitability by 2027 Amid Challenges and Strategic Shifts - Angola","description":"Jumia, Africa\u2019s top e-commerce platform, anticipates generating sufficient revenue to cover its operating expenses by ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts","og_locale":"en_US","og_type":"article","og_title":"Jumia Targets Profitability by 2027 Amid Challenges and Strategic Shifts","og_description":"Jumia, Africa\u2019s top e-commerce platform, anticipates generating sufficient revenue to cover its operating expenses by ...","og_url":"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts","og_site_name":"Angola","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2025-05-15T19:13:02+00:00","article_modified_time":"2025-05-15T20:03:15+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/static.africa-press.net\/angola\/sites\/65\/2025\/05\/sm_1747326386.243955.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/angola\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"Jumia Targets Profitability by 2027 Amid Challenges and Strategic Shifts","datePublished":"2025-05-15T19:13:02+00:00","dateModified":"2025-05-15T20:03:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts"},"wordCount":354,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/angola\/sites\/65\/2025\/05\/sm_1747326386.243955.jpg","keywords":["Angola"],"articleSection":["all news","miscellaneous"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts","url":"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts","name":"Jumia Targets Profitability by 2027 Amid Challenges and Strategic Shifts - Angola","isPartOf":{"@id":"https:\/\/www.africa-press.net\/angola\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/angola\/sites\/65\/2025\/05\/sm_1747326386.243955.jpg","datePublished":"2025-05-15T19:13:02+00:00","dateModified":"2025-05-15T20:03:15+00:00","author":{"@id":"https:\/\/www.africa-press.net\/angola\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"Jumia, Africa\u2019s top e-commerce platform, anticipates generating sufficient revenue to cover its operating expenses by ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts#primaryimage","url":"https:\/\/static.africa-press.net\/angola\/sites\/65\/2025\/05\/sm_1747326386.243955.jpg","contentUrl":"https:\/\/static.africa-press.net\/angola\/sites\/65\/2025\/05\/sm_1747326386.243955.jpg","width":1280,"height":720,"caption":"Jumia Targets Profitability by 2027 Amid Challenges and Strategic Shifts"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/angola\/all-news\/jumia-targets-profitability-by-2027-amid-challenges-and-strategic-shifts#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/angola\/"},{"@type":"ListItem","position":2,"name":"Jumia Targets Profitability by 2027 Amid Challenges and Strategic Shifts"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/angola\/#website","url":"https:\/\/www.africa-press.net\/angola\/","name":"Angola","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/angola\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/angola\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/angola\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/angola\/wp-json\/wp\/v2\/posts\/83357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/angola\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/angola\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/angola\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/angola\/wp-json\/wp\/v2\/comments?post=83357"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/angola\/wp-json\/wp\/v2\/posts\/83357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/angola\/wp-json\/wp\/v2\/media\/83356"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/angola\/wp-json\/wp\/v2\/media?parent=83357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/angola\/wp-json\/wp\/v2\/categories?post=83357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/angola\/wp-json\/wp\/v2\/tags?post=83357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}