{"id":21523,"date":"2023-10-23T12:13:01","date_gmt":"2023-10-23T12:13:01","guid":{"rendered":"https:\/\/www.africa-press.net\/benin\/politique\/du-senegal-au-benin-lagardere-travel-retail-pousse-ses-pions-en-afrique"},"modified":"2023-10-23T12:21:48","modified_gmt":"2023-10-23T12:21:48","slug":"du-senegal-au-benin-lagardere-travel-retail-pousse-ses-pions-en-afrique","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/benin\/economie\/du-senegal-au-benin-lagardere-travel-retail-pousse-ses-pions-en-afrique","title":{"rendered":"Du S\u00e9n\u00e9gal au B\u00e9nin, Lagard\u00e8re Travel Retail pousse ses pions en Afrique"},"content":{"rendered":"

Africa-Press – Benin. <\/strong><\/span>Sur le continent depuis six ans, le groupe franc\u0327ais, qui vient d\u2019annoncer son arrive\u0301e au Be\u0301nin, multiplie les contrats, tant dans le duty free que dans la restauration.<\/p>\n

Le 7 de\u0301cembre 2017, a\u0300 quelques dizaines de kilome\u0300tres de Dakar, l\u2019heure e\u0301tait a\u0300 l\u2019inauguration de l\u2019ae\u0301roport international Blaise-Diagne (AIBD).<\/p>\n

Dans le ba\u0302timent flambant neuf, les traditionnels espaces d\u2019enregistrement, d\u2019embarquement, de restauration co\u0302toient deux boutiques combinant souvenirs locaux, produits re\u0301gionaux, presse et duty free, installe\u0301es sur 1 100 m2.<\/p>\n

Ces derniers ont e\u0301te\u0301 confie\u0301s a\u0300 Lagarde\u0300re Travel Retail, alors nouveau venu sur le continent mais tre\u0300s bien implante\u0301 a\u0300 l\u2019e\u0301chelle internationale avec ses boutiques ae\u0301roportuaires Aelia Duty Free et ses librairies Relay, disponibles dans plus de 200 gares et stations de me\u0301tro.<\/p>\n

L\u2019entreprise est en effet l\u2019une des deux branches \u2013 l\u2019autre e\u0301tant l\u2019e\u0301dition \u2013 du groupe franc\u0327ais fonde\u0301 par Jean-Luc Lagarde\u0300re et de\u0301sormais dirige\u0301 par son fils Arnaud.<\/p>\n

Depuis, le groupe s\u2019est donne\u0301 pour mission \u00ab d\u2019approfondir ce sillon, tant au Se\u0301ne\u0301gal que dans d\u2019autres pays du continent \u00bb, confiait a\u0300 Jeune Afrique, il y a quelques mois, Fre\u0301de\u0301ric Chevalier, directeur des ope\u0301rations Afrique \u2013 Moyen-Orient.<\/p>\n

Cafe\u0301-restaurant \u00ab hyper-localise\u0301 \u00bb<\/p>\n

Sur le plan ge\u0301ographique d\u2019abord, apre\u0300s les deux Aelia Duty Free dakaroises, le groupe en a implante\u0301 deux autres au Gabon, deux a\u0300 l\u2019ae\u0301roport de Dar-es-Salam, une a\u0300 celui de Kilimanjaro, en Tanzanie, une en Gambie et une en Mauritanie.<\/p>\n

Deux nouvelles boutiques ouvriront au Be\u0301nin en 2024, comme l\u2019a annonce\u0301 Lagarde\u0300re Travel Retail ce 17 octobre.<\/p>\n

Mais l\u2019entreprise n\u2019a pas pre\u0301vu de s\u2019arre\u0302ter la\u0300 puisqu\u2019elle continue ses prospections tant en Afrique de l\u2019Ouest qu\u2019en Afrique de l\u2019Est.<\/p>\n

\u00ab Tout ae\u0301roport de plus de 500 000 passagers par an est susceptible de nous inte\u0301resser \u00bb, assure Baptiste Duguit, directeur du de\u0301veloppement international de Lagarde\u0300re Travel Retail.<\/p>\n

Un seuil que l\u2019ae\u0301roport de Cotonou franchit de justesse, avec 520 000 passagers attendus en 2023, mais le groupe se veut confiant quant a\u0300 la de\u0301termination des autorite\u0301s be\u0301ninoises de renforcer l\u2019attractivite\u0301 touristique du pays.<\/p>\n

Au niveau des activite\u0301s et des lieux d\u2019implantation, la\u0300 encore le Franc\u0327ais balaie large.<\/p>\n

C\u2019est le cas notamment en Mauritanie et au Be\u0301nin, ou\u0300 Lagarde\u0300re Travel Retail s\u2019est vu confie\u0301e une concession \u00ab globale \u00bb, l\u2019entreprise ge\u0300re, outre les boutiques, les espaces de restauration.<\/p>\n

Elle a ainsi inaugure\u0301 en 2021 a\u0300 l\u2019ae\u0301roport de Nouakchott une nouvelle enseigne de restauration propre a\u0300 l\u2019Afrique de l\u2019Ouest et au concept \u00ab hyper-localise\u0301 \u00bb, du bois utilise\u0301 pour la fabrication des meubles aux produits servis, assure Sountou Bousso, directeur ge\u0301ne\u0301ral du groupe pour l\u2019Afrique de l\u2019Ouest.<\/p>\n

Personnel local<\/p>\n

Le concept est pousse\u0301 jusqu\u2019au choix du personnel : si trois expatrie\u0301s du groupe franc\u0327ais ont bien e\u0301te\u0301 envoye\u0301s a\u0300 Dakar pour lancer les ope\u0301rations a\u0300 la fin de 2017, \u00ab il n\u2019y a plus du tout d\u2019expatrie\u0301 en Afrique de l\u2019Ouest \u00bb, se fe\u0301licite Baptiste Duguit.<\/p>\n

Depuis les premiers pas a\u0300 Blaise-Diagne, l\u2019ide\u0301e s\u2019est de\u0301veloppe\u0301e hors des espaces portuaires, avec l\u2019installation d\u2019un Ke\u0301par Cafe\u0301 sur l\u2019aire d\u2019autoroute de Ye\u0301ba au Se\u0301ne\u0301gal (entre le centre-ville de Dakar et l\u2019AIBD), puis d\u2019un Ke\u0301par Kitchen, plus modeste, au sein de la gare de Dakar.<\/p>\n

Une strate\u0301gie que le groupe aimerait rede\u0301ployer dans d\u2019autres pays ou\u0300 il a mis un pied, comme le Gabon.<\/p>\n

\u00ab Nous investissons beaucoup dans les infrastructures commerciales, car nous estimons que ce sont des moyens que nous nous accordons pour demain \u00bb, souligne Sountou Bousso qui en veut pour preuve que Lagarde\u0300re a e\u0301te\u0301 le choix \u00ab naturel \u00bb de Limak-Aibd-Summa (LAS) quand la socie\u0301te\u0301 gestionnaire de l\u2019AIBD a mis un terme a\u0300 la concession de la socie\u0301te\u0301 se\u0301ne\u0301galaise Secco Catering Food & Beverage SARL, qui exploitait les espaces restauration depuis l\u2019ouverture de l\u2019ae\u0301roport.<\/p>\n

Le 1er mars 2022, lorsque la socie\u0301te\u0301 se\u0301ne\u0301galaise a e\u0301te\u0301 e\u0301vince\u0301e, \u00ab nous avons e\u0301te\u0301 a\u0300 me\u0302me de prendre le relais au pied leve\u0301, en deux heures \u00bb, assure le dirigeant de Lagarde\u0300re.<\/p>\n

Source: JeuneAfrique<\/p>\n

Pour plus d’informations et d’analyses sur la Benin<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Benin. Sur le continent depuis six ans, le groupe franc\u0327ais, qui vient d\u2019annoncer son arrive\u0301e au Be\u0301nin, multiplie les contrats, tant dans le duty free que dans la restauration. Le 7 de\u0301cembre 2017, a\u0300 quelques dizaines de kilome\u0300tres de Dakar, l\u2019heure e\u0301tait a\u0300 l\u2019inauguration de l\u2019ae\u0301roport international Blaise-Diagne (AIBD). Dans le ba\u0302timent flambant […]<\/p>\n","protected":false},"author":82,"featured_media":21521,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[36,50,45],"class_list":["post-21523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-africa-press","tag-africa-press-benin","tag-benin"],"yoast_head":"\nDu S\u00e9n\u00e9gal au B\u00e9nin, Lagard\u00e8re Travel Retail pousse ses pions en Afrique - B\u00e9nin<\/title>\n<meta name=\"description\" content=\"Sur le continent depuis six ans, le groupe franc\u0327ais, qui vient d\u2019annoncer son arrive\u0301e au Be\u0301nin, multiplie les contrat ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/benin\/economie\/du-senegal-au-benin-lagardere-travel-retail-pousse-ses-pions-en-afrique\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Du S\u00e9n\u00e9gal au B\u00e9nin, Lagard\u00e8re Travel Retail pousse ses pions en Afrique\" \/>\n<meta property=\"og:description\" content=\"Sur le continent depuis six ans, le groupe franc\u0327ais, qui vient d\u2019annoncer son arrive\u0301e au Be\u0301nin, multiplie les contrat ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/benin\/economie\/du-senegal-au-benin-lagardere-travel-retail-pousse-ses-pions-en-afrique\" \/>\n<meta property=\"og:site_name\" content=\"B\u00e9nin\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-23T12:13:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-23T12:21:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/benin\/sites\/46\/2023\/10\/sm_1698050886.503077.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1256\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/benin\/economie\/du-senegal-au-benin-lagardere-travel-retail-pousse-ses-pions-en-afrique#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/benin\/economie\/du-senegal-au-benin-lagardere-travel-retail-pousse-ses-pions-en-afrique\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/benin\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Du S\u00e9n\u00e9gal au B\u00e9nin, Lagard\u00e8re Travel Retail pousse ses pions en Afrique\",\"datePublished\":\"2023-10-23T12:13:01+00:00\",\"dateModified\":\"2023-10-23T12:21:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/benin\/economie\/du-senegal-au-benin-lagardere-travel-retail-pousse-ses-pions-en-afrique\"},\"wordCount\":775,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/benin\/economie\/du-senegal-au-benin-lagardere-travel-retail-pousse-ses-pions-en-afrique#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/benin\/sites\/46\/2023\/10\/sm_1698050886.503077.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Benin\",\"B\u00e9nin\"],\"articleSection\":[\"\u00c9conomie\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/benin\/economie\/du-senegal-au-benin-lagardere-travel-retail-pousse-ses-pions-en-afrique#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/benin\/economie\/du-senegal-au-benin-lagardere-travel-retail-pousse-ses-pions-en-afrique\",\"url\":\"https:\/\/www.africa-press.net\/benin\/economie\/du-senegal-au-benin-lagardere-travel-retail-pousse-ses-pions-en-afrique\",\"name\":\"Du S\u00e9n\u00e9gal au B\u00e9nin, Lagard\u00e8re Travel Retail pousse ses pions en Afrique - 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