Africa-Press – Botswana. Botswana Football League (BFL) has appointed Senzo Mbatha, a South African, as its chief executive officer.
He has been given a one-year contract and will work closely with Patrick Motsepe as his under study.
In an interview, Mbatha said he was a football administrator of over 23 years experience.
“There is nothing that I have never done in football,” he said, adding that he had been involved in football academies, semi-professional teams, professional clubs and international projects.
Furthermore, he said he had worked in Tanzania for three years.
The former Orlando Pirates administrator said he was familiar with Botswana football and the league.
He said one of the biggest challenges was that the football league was a new entity with a lot of governance issues that needed to be attended to as a matter of urgency.
He also said there were strategies that needed to be implemented to ensure the brand stood on its own, noting that the football league had been supported and administered by the Botswana Football Association.
Mbatha also said it was important that structures were in place to bring back fans to the games and to professionalise clubs.
He added that sponsors should want to be associated with the BFL brand.
“I want to leave knowing that we no longer need to go to sponsors to ask for sponsorship, but rather sponsors coming to us because of the brand that we would have built,” he said.
Mbatha also said he was aware that the league did not have a sponsor and that the most critical issue was to ensure that they added value to the sponsors.
“Do we have what sponsors are looking for? Do we have the numbers,?” he asked, adding ‘can we go back and say since you sponsored us this is what we have done for your brand,’ he said.
He said re-branding was inevitable and that good governance was paramount.
“Fulfilling agreements with sponsors is very important, he said. He added that if the agreement was that without fail.
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