{"id":10126,"date":"2022-07-11T11:56:21","date_gmt":"2022-07-11T11:56:21","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/all-news\/botswanas-smes-look-to-data-driven-tools-to-drive-growth"},"modified":"2022-07-11T12:38:53","modified_gmt":"2022-07-11T12:38:53","slug":"botswanas-smes-look-to-data-driven-tools-to-drive-growth","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/botswanas-smes-look-to-data-driven-tools-to-drive-growth","title":{"rendered":"Botswana\u2019s SMEs look to data -driven tools to drive growth"},"content":{"rendered":"

Africa-Press – Botswana. <\/strong><\/span>Botswana\u2019s small and mid-sized enterprises (SMEs) are increasingly looking to grow their businesses both locally and internationally and access new markets to mitigate the effects of global economic slowdown, rising inflation and to ensure sustainable and inclusive economic growth, says TransUnion Botswana Country Manager, Kabelo Ramaselwana.<\/b><\/p>\n

According to the African Development Bank Group, real GDP growth is projected to recover to 5.5 percent in 2022, based on a revival in domestic demand as the effects of the pandemic recede and a rebound in commodity prices as economies reopen globally.<\/p>\n

However, this could be impacted by growing inflationary pressures caused by the war in Ukraine. There are also threats from persistent drought and the adverse effects of poor economic conditions in South Africa on Botswana\u2019s exports and SACU receipts.<\/p>\n

SMEs remain the cornerstone of Botswana\u2019s economy. They account for 50% of private sector employment, and 15- 20% of Botswana\u2019s GDP. However, one of their main economic constraints is a shortage of entrepreneurs capable of running larger firms, and approximately 80% of small enterprises in Botswana cease trading within five years, according to Botswana Institute for Development Policy Analysis.<\/p>\n

That is why it is vital that local SMEs are able to access data-based tools to enable a shift to e-commerce and global markets to accelerate revenues, reduce costs, and manage their risks, explains Rafi Kotler,<\/p>\n

Head of Commercial Bureau Solutions at TransUnion Africa.<\/p>\n

\u201cBig data and analytics used to be seen as something only large enterprises could afford, or use. That\u2019s changing rapidly, with Botswana\u2019s SMEs increasingly turning to data-driven business intelligence tools to grow their businesses, access new markets and develop their pipelines,\u201d says Kotler.<\/p>\n

\u201cThey\u2019re looking to quality data and enhanced analytics to gain a complete view of customers, suppliers, partners and prospects, and make informed decisions.<\/p>\n

\u201cThat\u2019s where analytical techniques are critical for deciding which market to target, where to find customers within those markets and how to manage the risks of transacting with business customers at arm\u2019s length.\u201d<\/p>\n

Local SMEs\u2019 ability to access data on global markets was boosted last year by a partnership between TransUnion Africa and global commercial data company Dun & Bradstreet, which gives SMEs access to two key Dun & Bradstreet services, D&B Hoovers and DataVision. Hoovers is a web-based lead prospecting tool that allows companies to build local and global pipelines, and DataVision helps companies assess markets and develop entry strategies through powerful data analytics.<\/p>\n

Effectively, this makes Botswana\u2019s businesses visible on the global stage and gives them access to international trade opportunities.<\/p>\n

\u201cFor companies that want to jump-start their businesses, or accelerate their growth into global export markets or the e-commence space, these platforms provide an intuitive experience to decide which markets they should enter and which customers they should reach out to in those markets,\u201d says Kotler.<\/p>\n

They also have the added benefit of helping businesses organise their own data, and combining it with 400 million international D&B sourced records. This allows companies to get on with running their businesses, and competing in global markets, rather than spending their time cleaning up spreadsheets.<\/p>\n

The partnership with Dun & Bradstreet builds on TransUnion\u2019s existing range of fraud and risk solutions, which help Kenyan businesses form trusted relationships and make more informed decisions. This includes products that address fraud, identity and risk management, automated decisioning, and marketing across a range of sectors, including banking, retail, insurance, automotive and telecommunications.<\/p>\n

\u201cThis won\u2019t just help Botswana\u2019s businesses rebound from the effects of the COVID-19 pandemic, but will open up entirely new growth avenues. And ultimately, that will be good for the country, and the continent\u2019s economy,\u201d said Ramaselwana.<\/p>\n

For More News And Analysis About Botswana<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Botswana. Botswana\u2019s small and mid-sized enterprises (SMEs) are increasingly looking to grow their businesses both locally and internationally and access new markets to mitigate the effects of global economic slowdown, rising inflation and to ensure sustainable and inclusive economic growth, says TransUnion Botswana Country Manager, Kabelo Ramaselwana. According to the African Development Bank […]<\/p>\n","protected":false},"author":84,"featured_media":10125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,6,8,16],"tags":[233,237,234],"class_list":["post-10126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-files","category-homepage-english","category-twitter","tag-africa-press","tag-africa-press-botswana","tag-botswana"],"yoast_head":"\nBotswana\u2019s SMEs look to data -driven tools to drive growth - Botswana<\/title>\n<meta name=\"description\" content=\"Botswana\u2019s small and mid-sized enterprises (SMEs) are increasingly looking to grow their businesses both locally and ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/botswana\/all-news\/botswanas-smes-look-to-data-driven-tools-to-drive-growth\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Botswana\u2019s SMEs look to data -driven tools to drive growth\" \/>\n<meta property=\"og:description\" content=\"Botswana\u2019s small and mid-sized enterprises (SMEs) are increasingly looking to grow their businesses both locally and ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/botswana\/all-news\/botswanas-smes-look-to-data-driven-tools-to-drive-growth\" \/>\n<meta property=\"og:site_name\" content=\"Botswana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-11T11:56:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-11T12:38:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/07\/postQueueImg_34-62cc19921cf12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/botswanas-smes-look-to-data-driven-tools-to-drive-growth#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/botswanas-smes-look-to-data-driven-tools-to-drive-growth\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Botswana\u2019s SMEs look to data -driven tools to drive growth\",\"datePublished\":\"2022-07-11T11:56:21+00:00\",\"dateModified\":\"2022-07-11T12:38:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/botswanas-smes-look-to-data-driven-tools-to-drive-growth\"},\"wordCount\":638,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/botswanas-smes-look-to-data-driven-tools-to-drive-growth#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/07\/postQueueImg_34-62cc19921cf12.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Botswana\",\"Botswana\"],\"articleSection\":[\"all news\",\"economy\",\"files\",\"homepage-english\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/botswana\/all-news\/botswanas-smes-look-to-data-driven-tools-to-drive-growth#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/botswanas-smes-look-to-data-driven-tools-to-drive-growth\",\"url\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/botswanas-smes-look-to-data-driven-tools-to-drive-growth\",\"name\":\"Botswana\u2019s SMEs look to data -driven tools to drive growth - 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