{"id":10240,"date":"2022-07-13T11:51:53","date_gmt":"2022-07-13T11:51:53","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/all-news\/nothing-1-phone-quirky-design-aims-to-light-up-market"},"modified":"2022-07-13T12:56:00","modified_gmt":"2022-07-13T12:56:00","slug":"nothing-1-phone-quirky-design-aims-to-light-up-market","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/nothing-1-phone-quirky-design-aims-to-light-up-market","title":{"rendered":"Nothing 1 phone quirky design aims to light up market"},"content":{"rendered":"

Africa-Press – Botswana. <\/strong><\/span>UK-based company Nothing has launched an Android phone it hopes will re-energise the smartphone market.<\/b><\/p>\n

The distinctive-looking Nothing 1 has a translucent back featuring hundreds of light-emitting diode (LED) lights that function as notifications.<\/p>\n

Nothing raised more than $144m (\u00a3122m) in funding to develop the handset.<\/p>\n

Backers include iPhone designer Tony Fadell, YouTuber Casey Neistat, and gaming channel Twitch co-founder Kevin Lin.<\/p>\n

Teething problems<\/b><\/p>\n

Nothing 1’s creator, China-born Carl Pei, 32, who co-founded phone company OnePlus and is highly regarded in the smartphone industry, told he wanted to “make tech fun again” – for consumers and investors.<\/p>\n

The company says it has received more than 200,000 requests for pre-orders of the \u00a3399 phone – about half the price of an average iPhone – manufactured in China and India.<\/p>\n

The company also has ambitions to create a luxury product and Mr Pei says he hopes to collaborate with electric-car manufacturer Tesla.<\/p>\n

Nothing has sold more than half a million units of its first product – wireless, noise-cancelling headphones Ear 1, launched in August – despite software teething problems.<\/p>\n

‘Huge challenge’<\/b><\/p>\n

But Nothing 1 – despite a fair amount of hype, not least because of the high-profile names behind it – has “a mountain to climb”, according to Ben Wood, from CCS Insight.<\/p>\n

“The smartphone market is frighteningly competitive and is dominated by Apple and Samsung, who have incredible resources,” he said.<\/p>\n

“The rest of the addressable market is a firefight between numerous Chinese manufacturers desperate to grab share, making it even harder for a new entrant to break into the segment.<\/p>\n

“Add in the current macroeconomic situation and cost-of-living pressure, and it means being successful will be a huge challenge.”<\/p>\n

Globally, smartphones sales were down 17% in May, compared with last year, according to CounterPoint Research.<\/p>\n

There are a number of reasons for this:<\/p>\n

-people holding on to their devices for longer because of rising living costs<\/p>\n

-environmental concerns around e-waste<\/p>\n

-global chip shortage and supply-chain issues<\/p>\n

“The big suppliers, they owe their bigger customers a lot of chips, they were really hesitant to bring in a new customer like us, a much smaller company,” Mr Pei said.<\/p>\n

“We had to spend so much time finding different suppliers and pitching to them why the market needs somebody like us.”<\/p>\n

For More News And Analysis About Botswana<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Botswana. UK-based company Nothing has launched an Android phone it hopes will re-energise the smartphone market. The distinctive-looking Nothing 1 has a translucent back featuring hundreds of light-emitting diode (LED) lights that function as notifications. Nothing raised more than $144m (\u00a3122m) in funding to develop the handset. Backers include iPhone designer Tony Fadell, […]<\/p>\n","protected":false},"author":84,"featured_media":10239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,9,16],"tags":[233,237,234],"class_list":["post-10240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-homepage-english","category-miscellaneous","category-twitter","tag-africa-press","tag-africa-press-botswana","tag-botswana"],"yoast_head":"\nNothing 1 phone quirky design aims to light up market - Botswana<\/title>\n<meta name=\"description\" content=\"UK-based company Nothing has launched an Android phone it hopes will re-energise the smartphone market. 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