{"id":10942,"date":"2022-07-27T11:20:16","date_gmt":"2022-07-27T11:20:16","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/all-news\/music-industry-as-tough-as-it-has-always-been-watchdog-says"},"modified":"2022-07-27T11:55:49","modified_gmt":"2022-07-27T11:55:49","slug":"music-industry-as-tough-as-it-has-always-been-watchdog-says","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/music-industry-as-tough-as-it-has-always-been-watchdog-says","title":{"rendered":"Music industry as tough as it has always been, watchdog says"},"content":{"rendered":"

Africa-Press – Botswana. <\/strong><\/span>The UK’s competition watchdog has found streaming has made the music industry challenging for many artists.<\/b><\/p>\n

The Competition and Markets Authority (CMA) said more than 80% of recorded music was now listened to via streaming, with more than 138 billion streams in the UK last year.<\/p>\n

MPs had demanded a “complete reset” of the industry, amid “pitiful returns” for artists.<\/p>\n

They had called for the CMA to look into the power of the major players.<\/p>\n

Although the primary focus of the report was on consumers, the watchdog found a small number of high-profile artists enjoyed most of the financial success while the majority made no substantial earnings.<\/p>\n

CMA interim chief executive Sarah Cardell said: “For many artists, it is just as tough as it has always been – and many feel that they are not getting a fair deal.”<\/p>\n

But the report notes streaming has made it easier not only for listeners to access music but also for artists to record and share it.<\/p>\n

Low earnings<\/b><\/p>\n

The report addresses the claim most artists are paid far too little for music streams and the business model benefits only big labels and star acts.<\/p>\n

A million streams per month would earn an artist only about \u00a312,000 per year, it says.<\/p>\n

Spotify is believed to pay between \u00a30.002 and \u00a30.0038 per stream, Apple Music about \u00a30.0059.<\/p>\n

YouTube pays the least – about \u00a30.00052 (0.05p).<\/p>\n

Catherine Willcox, of UK country-music duo Ward Thomas, told BBC News: “Having been in the industry for more than a decade and achieving relative success – a number-one album, sold-out tours and many exciting festival spots – it may appear from the outside that we would be fairly comfortable financially.<\/p>\n

“However, with the decline in album sales across the board and the rise in streaming, no-one is fully sure how they will sustain a creative career as the landscape of the industry changes so dramatically.”<\/p>\n

The CMA noted every artist was competing harder than ever before for each of these streams – both with new artists and, in the form of the back catalogue, all the music ever made.<\/p>\n

“We are incredibly lucky to be able to do this full time for the moment,” Wilcox said, “but it is always very tenuous – and this is coming from two artists who profit from the masters, the performance rights and live shows.<\/p>\n

“This is even more difficult for songwriters who only get their writer’s cut.”<\/p>\n

Best songs<\/b><\/p>\n

More artists than ever before are releasing music, the report says, but this does not mean more are successful.<\/p>\n

Analysis published by the Intellectual Property Office (IPO) shows the number reaching one million UK streams per month remains low, about 1,700.<\/p>\n

“Some of the best songwriters we know have had to secure other sources of income and so can’t dedicate the proper time needed to their craft,” Wilcox said.<\/p>\n

“The best songs are yet to be written – but if they aren’t being fairly compensated, too many very talented people will be forced to quit.”<\/p>\n

New audiences<\/b><\/p>\n

The report found streaming was now the primary means for artists and labels to distribute music and the public were embracing it.<\/p>\n

Some of the other key findings include:<\/p>\n

Access to a wide range of music – old and new – means older songs can more easily find a new lease of life and new audiences<\/p>\n

The number of artists streaming music rose from about 200,000 to 400,000 between 2014 and 2020<\/p>\n

A number of groups had called for a full market investigation by the CMA – and more solutions to support singers and songwriters.<\/p>\n

But the watchdog rejected this because “our initial findings have not identified any significant concerns in terms of consumer outcomes relating to music streaming”.<\/p>\n

The #BrokenRecord campaign was one of those groups – started by Gomez member Tom Gray at the beginning of lockdown, after artists lost touring income.<\/p>\n

He told BBC News: “A serious concern is the mantra that things have always been this difficult.<\/p>\n

“Indeed ‘just as tough as’ suggests things may have been worse – but we can see no evidence for such an assertion.<\/p>\n

“The IPO carried out a report into creator earnings last year and could not find data to say where things were in the past, so it feels fairly groundless.<\/p>\n

“Creators find it harder now to make income from recorded music than ever before.”<\/p>\n

‘Good deal’<\/b><\/p>\n

Listeners now have access to a huge choice of music for a fixed monthly subscription fee – and these have fallen in real terms.<\/p>\n

But Mr Gray said this was bad for artists.<\/p>\n

“Rhapsody, the first streaming service cost $9.99 in 2001,” he said.<\/p>\n

“Streaming costs the same 21 years later.<\/p>\n

“Obviously, that is a good deal for consumers – but is it destructive to the value of music itself?<\/p>\n

“The answer ought to be, ‘Yes.'”<\/p>\n

The CMA also touched on the “strong concern” from some artists labels gave insufficient information about their how their earnings were calculated.<\/p>\n

Mr Gray said: “Whilst music has always been precarious, the pro-rata system is significantly more ‘winner takes all’ than anything we’ve seen before.”<\/p>\n

The CMA said the market was delivering good outcomes for customers but it would be concerned if:<\/p>\n

innovation in the sector was decreased<\/p>\n

the balance of power changed and labels and streaming services began to make sustained and substantial excess profits<\/p>\n

Association of Independent Music chief executive Paul Pacifico said: “We welcome the CMA’s update report, which reinforces what we know – that building success in music is hard – and underlines the need for organisations across music to work together to secure positive outcomes for the sector.”<\/p>\n

British Phonographic Industry chief executive Geoff Taylor also welcomed the findings and said: “We will continue to engage with the CMA and government to help ensure that the streaming market works to the benefit of artists, songwriters, record companies and fans.”<\/p>\n

‘Serious problems’<\/b><\/p>\n

Ms Cardell said: “Our initial analysis shows that the outcomes for artists are not driven by issues to do with competition, such as sustained excessive profits.<\/p>\n

“We are now keen to hear views on our initial findings, which will help guide our thinking and inform our final report.”<\/p>\n

Musicians’ Union general secretary Naomi Pohl said it was “disappointing” the “competition issues” in the streaming market “will not be explored fully by a CMA investigation”.<\/p>\n

“The CMA’s release today highlights what it sees as positive impacts of music streaming – but we feel they have failed to recognise the very serious problems posed to creators,” she said.<\/p>\n

For More News And Analysis About Botswana<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Botswana. The UK’s competition watchdog has found streaming has made the music industry challenging for many artists. The Competition and Markets Authority (CMA) said more than 80% of recorded music was now listened to via streaming, with more than 138 billion streams in the UK last year. MPs had demanded a “complete reset” […]<\/p>\n","protected":false},"author":84,"featured_media":10941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,9,16],"tags":[233,237,234],"class_list":["post-10942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-homepage-english","category-miscellaneous","category-twitter","tag-africa-press","tag-africa-press-botswana","tag-botswana"],"yoast_head":"\nMusic industry as tough as it has always been, watchdog says - Botswana<\/title>\n<meta name=\"description\" content=\"The UK's competition watchdog has found streaming has made the music industry challenging for many artists. 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