{"id":12747,"date":"2022-08-27T12:57:40","date_gmt":"2022-08-27T12:57:40","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/all-news\/macgs-podcast-a-kick-in-the-right-direction-for-ati"},"modified":"2022-08-27T14:53:05","modified_gmt":"2022-08-27T14:53:05","slug":"macgs-podcast-a-kick-in-the-right-direction-for-ati","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/macgs-podcast-a-kick-in-the-right-direction-for-ati","title":{"rendered":"MacG\u2019s Podcast \u2013 A kick in the right direction for ATI"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Botswana. <\/strong><\/span><b>While the much-publicised Atlasaone \u2018ATI\u2019 Molemogi interview with South African podcaster MacG and co-host Sol Phenduka might have ruffled a few feathers, creative sector experts are convinced that it was a kick in the right direction for the rapper to further penetrate the SA market.<\/b><\/p>\n<p>ATI had joined the hosts for an unfiltered conversation that sent social media into a frenzy at The Day Club event hosted at Wagga Gardenex in Gaborone recently.<\/p>\n<p>Said Creative Sector Expert, Bailang Tlamelo, in an interview: \u201cAny publicity is good publicity because ATI managed to create a spark. He did most of the groundwork and it is now up to his team to strike while the iron is still hot.\u201d<\/p>\n<p><b>Growing Numbers<\/b><\/p>\n<p>The interview was published on the Podcast and Chill platform on Youtube and garnered rave reviews with most South African \u2018chillers\u2019 acknowledging ATI\u2019s musical talent. It also contributed to the growing number of views on his music videos online.<\/p>\n<p>Prior to the interview, ATI was announced as one of the acts performing at the upcoming Born \u2018N Raised activation tour in Fourways, South Africa. Bailang believes that even though some people were perplexed by the rapper\u2019s demeanour during the interview, ATI has also commanded attention for his brand.<\/p>\n<p>\u201cATI\u2019s stage presence is the best and he never disappoints,\u201d he told Time Out. \u201cNow that he has a show in South Africa, he has already created a curious market. This will result in an increased fan base and numbers online.\u201d<\/p>\n<p><b>Interview Decorum<\/b><\/p>\n<p>He added that it is now up to ATI\u2019s management to pick up where he left off by guiding the rapper on how to traverse the music industry. He suggested a manager with a good track record for training the \u201cLephoi\u201d hit maker in proper interview decorum.<\/p>\n<p>While viewers of the podcast have grown accustomed to how edgy and unfiltered it can be, promoter and businessman Seabelo Modibe says such platforms always help people to leap forward. Modibe noted that ATI already had a market in South Africa because he sings in Setswana.<\/p>\n<p>\u201cPodcast and Chill is the biggest podcast in Africa,\u201d he told Time Out. \u201cOf course, there is bound to be a dramatic boost to the interviewee\u2019s numbers. The podcaster is a shock jock. Unfortunately, the music industry does not produce instant results, so there needs to be more work done by the artist to see more results.\u201d<\/p>\n<p>\u201cATI now needs to release new music quickly or create more content and monetise it online. He doesn\u2019t need to travel across countries to make his mark.\u201d<\/p>\n<p>FAST FACTS:<\/p>\n<p>The interview has garnered more than 285 000 views and 3 000 comments since it aired.<\/p>\n<p>MUSIC VIEWS:<\/p>\n<p>ATI\u2019s song before the interview and after the interview:<\/p>\n<p>Lephoi 323 000 \u2013 347 000<\/p>\n<p>Stimamolelo 482 000 \u2013 506 000<\/p>\n<p>Komiriso 227 000 \u2013 238 000<\/p>\n<p>Dumela 19 000 \u2013 36 000<\/p>\n<p>\u201cI took screenshots of some of his music videos to see how they would perform after the interview,\u201d said Modibe. \u201cFrom Tuesday evening to Thursday Morning, \u2018Stimamolelo\u2019 (Official Music Video) went from 482K to 497K, up by 15K views.<\/p>\n<p>\u201c\u2018Lephoi\u2019 performance video from 323K to 337K, up by 14K views. \u2018Komiriso\u2019 from 227K to 233K, up 6K views. \u2018Dumela\u2019 from 19K to 28K, 9K views up. I think the numbers will keep increasing as more people watch the interview.\u201d<\/p>\n<p><strong>For More News And Analysis About <a href=\"https:\/\/www.africa-press.net\/botswana\">Botswana<\/a> Follow <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Botswana. While the much-publicised Atlasaone \u2018ATI\u2019 Molemogi interview with South African podcaster MacG and co-host Sol Phenduka might have ruffled a few feathers, creative sector experts are convinced that it was a kick in the right direction for the rapper to further penetrate the SA market. ATI had joined the hosts for an [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":12746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,8,16],"tags":[233,237,234],"class_list":["post-12747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-culture-and-art","category-homepage-english","category-twitter","tag-africa-press","tag-africa-press-botswana","tag-botswana"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MacG\u2019s Podcast \u2013 A kick in the right direction for ATI - Botswana<\/title>\n<meta name=\"description\" content=\"While the much-publicised Atlasaone \u2018ATI\u2019 Molemogi interview with South African podcaster MacG and co-host Sol Phendu ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/botswana\/all-news\/macgs-podcast-a-kick-in-the-right-direction-for-ati\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MacG\u2019s Podcast \u2013 A kick in the right direction for ATI\" \/>\n<meta property=\"og:description\" content=\"While the much-publicised Atlasaone \u2018ATI\u2019 Molemogi interview with South African podcaster MacG and co-host Sol Phendu ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/botswana\/all-news\/macgs-podcast-a-kick-in-the-right-direction-for-ati\" \/>\n<meta property=\"og:site_name\" content=\"Botswana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-27T12:57:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-27T14:53:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/08\/postQueueImg_7-630a2fbcf1513.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/macgs-podcast-a-kick-in-the-right-direction-for-ati#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/macgs-podcast-a-kick-in-the-right-direction-for-ati\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"MacG\u2019s Podcast \u2013 A kick in the right direction for ATI\",\"datePublished\":\"2022-08-27T12:57:40+00:00\",\"dateModified\":\"2022-08-27T14:53:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/macgs-podcast-a-kick-in-the-right-direction-for-ati\"},\"wordCount\":564,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/macgs-podcast-a-kick-in-the-right-direction-for-ati#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/08\/postQueueImg_7-630a2fbcf1513.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Botswana\",\"Botswana\"],\"articleSection\":[\"all news\",\"culture and art\",\"homepage-english\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/botswana\/all-news\/macgs-podcast-a-kick-in-the-right-direction-for-ati#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/macgs-podcast-a-kick-in-the-right-direction-for-ati\",\"url\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/macgs-podcast-a-kick-in-the-right-direction-for-ati\",\"name\":\"MacG\u2019s Podcast \u2013 A kick in the right direction for ATI - 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