{"id":15361,"date":"2022-10-25T14:23:49","date_gmt":"2022-10-25T14:23:49","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-names-nyongo-as-1st-global-ambassador"},"modified":"2022-10-25T14:53:47","modified_gmt":"2022-10-25T14:53:47","slug":"de-beers-names-nyongo-as-1st-global-ambassador","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-names-nyongo-as-1st-global-ambassador","title":{"rendered":"De Beers names Nyong\u2019o as 1st Global Ambassador"},"content":{"rendered":"

Africa-Press – Botswana. <\/strong><\/span>De Beers is proud to announce Lupita Nyong\u2019o as its first Global Ambassador.<\/b><\/p>\n

The Academy Award-winning actress stars in the new brand campaign, De Beers: Where It Begins, which tells the story of the only global luxury brand that starts at the source. As a core element of the partnership Nyong\u2019o will support De Beers\u2019 Building Forever commitment, which aims to advance women and girls where its diamonds are discovered.<\/p>\n

Renowned Australian photographer and director Lachlan Bailey follows Nyong\u2019o from the discovery of a rough diamond to its magical transformation into magnificent jewellery. The campaign celebrates De Beers\u2019 unique passion for sourcing the rarest treasures of nature and revealing their exceptional beauty through remarkable craftsmanship. As Nyong\u2019o embarks on her journey, she discovers the power that only a De Beers natural diamond jewellery creation holds: turning the ordinary into the extraordinary, a moment into forever and herself into a magnetic woman with limitless potential.<\/p>\n

As a powerful woman who cares deeply about the world around her, Nyong\u2019o is the ultimate representative of De Beers\u2019 Building Forever commitment to people and the planet. As a brand that is part-owned by the citizens of Botswana, Namibia and South Africa, De Beers thinks differently about what value is and how it is created.<\/p>\n

To this end, through its Building Forever approach, alongside this campaign, De Beers will continue to pursue its goals of engaging 10,000 girls in STEM, supporting 10,000 women entrepreneurs and investing at least $10 million across southern Africa to achieve these goals by 2030.<\/p>\n

\u201cI\u2019m honoured to be the first Global Ambassador for De Beers. This campaign brings to life the transformative power that I feel when I wear De Beers\u2019 diamond creations and the pride in knowing where they come from and the good they do. Even more importantly, my partnership with De Beers allows me to extend my advocacy for women and girls around the world\u201d says Lupita Nyong\u2019o.<\/p>\n

\u201cWith her rare magnetism and elegance, Lupita Nyong\u2019o is a testament to the power of boundless possibilities. Embodying modern and responsible luxury, Lupita is an inspiration for all of us. De Beers is proud that Lupita has joined our Building Forever commitment to people and the planet and we stand with her as she embarks on an exciting chapter in her career,\u201d says Marc Jacheet, De Beers CEO Brands.<\/p>\n

The De Beers: Where It Begins campaign launches globally with integrated media activations across multiple touchpoints on November 3.<\/p>\n

For More News And Analysis About Botswana<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Botswana. De Beers is proud to announce Lupita Nyong\u2019o as its first Global Ambassador. The Academy Award-winning actress stars in the new brand campaign, De Beers: Where It Begins, which tells the story of the only global luxury brand that starts at the source. As a core element of the partnership Nyong\u2019o will […]<\/p>\n","protected":false},"author":84,"featured_media":15360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,7],"tags":[233,237,234],"class_list":["post-15361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-head-lines","tag-africa-press","tag-africa-press-botswana","tag-botswana"],"yoast_head":"\nDe Beers names Nyong\u2019o as 1st Global Ambassador - Botswana<\/title>\n<meta name=\"description\" content=\"De Beers is proud to announce Lupita Nyong\u2019o as its first Global Ambassador. 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