{"id":16005,"date":"2022-11-03T17:31:09","date_gmt":"2022-11-03T17:31:09","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador"},"modified":"2022-11-03T20:20:23","modified_gmt":"2022-11-03T20:20:23","slug":"de-beers-defends-appointment-of-nyongo-as-global-ambassador","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador","title":{"rendered":"De Beers defends Appointment of Nyong\u2019o as Global Ambassador"},"content":{"rendered":"

Africa-Press – Botswana. <\/strong><\/span>De Beers Group has fiercely defended its appointment of Lupita Nyong\u2019o as its first Global Ambassador.<\/b>
\nBuilding Forever<\/b><\/p>\n

According to the diamond giant, as a core element of the partnership, Nyong\u2019o will support De Beers\u2019 Building Forever commitment that aims to advance women and girls where its diamonds are discovered.<\/p>\n

Nyong\u2019o is the diamond company\u2019s first Global Ambassador. However, the actress is facing criticism for accepting the role of Global Ambassador for De Beers Group. Critics say the actress with Kenyan roots should not have accepted the role in a company in the spotlight reportedly for exploiting African countries in the entire value chain of diamonds, from extraction and polishing to manufacturing and marketing.<\/p>\n

In her own defence, she is quoted in reports arguing that the new responsibility will help her to reach out and empower women. \u201cEven more importantly, my partnership with De Beers allows me to extend my advocacy for women and girls around the world,\u201d she said.<\/p>\n

Exploiting Nyong\u2019o\u2019s A-List status<\/b><\/p>\n

Addressing the media in Gaborone on Monday, De Beers Group CEO Bruce Cleaver said due to her A-List celebrity status, Nyong\u2019o will be able to influence buyers in major markets, particularly the lucrative African-American women market.<\/p>\n

\u201cWe spend money on people like these for reasons to promote natural diamonds into markets where people will buy them. America is the biggest by far. The African-American market is the biggest opportunity by far. We have to work with influencers who will help accelerate De Beers and the product in that particular market, so we have to pick an A-List celebrity who will on their own influence people,\u201d Cleaver said.<\/p>\n

He added that Nyong\u2019o has values that are aligned with De Beers in the work the company does on promoting women and girls and diversity.<\/p>\n

To this end, through its Building Forever approach, De Beers will work with Nyong\u2019o in pursuit of the brand\u2019s public goals to engage 10,000 girls in STEM, support 10,000 women entrepreneurs and invest at least $10 million across southern Africa to achieve these goals by 2030. De Beers Group deals has a strong presence in Botswana, Canada, Namibia and South Africa.<\/p>\n

For More News And Analysis About Botswana<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Botswana. De Beers Group has fiercely defended its appointment of Lupita Nyong\u2019o as its first Global Ambassador. Building Forever According to the diamond giant, as a core element of the partnership, Nyong\u2019o will support De Beers\u2019 Building Forever commitment that aims to advance women and girls where its diamonds are discovered. Nyong\u2019o is […]<\/p>\n","protected":false},"author":84,"featured_media":16004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,7],"tags":[233,237,234],"class_list":["post-16005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-head-lines","tag-africa-press","tag-africa-press-botswana","tag-botswana"],"yoast_head":"\nDe Beers defends Appointment of Nyong\u2019o as Global Ambassador - Botswana<\/title>\n<meta name=\"description\" content=\"De Beers Group has fiercely defended its appointment of Lupita Nyong\u2019o as its first Global Ambassador.Buildin ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Beers defends Appointment of Nyong\u2019o as Global Ambassador\" \/>\n<meta property=\"og:description\" content=\"De Beers Group has fiercely defended its appointment of Lupita Nyong\u2019o as its first Global Ambassador.Buildin ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador\" \/>\n<meta property=\"og:site_name\" content=\"Botswana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-03T17:31:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-03T20:20:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/11\/postQueueImg_84.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"De Beers defends Appointment of Nyong\u2019o as Global Ambassador\",\"datePublished\":\"2022-11-03T17:31:09+00:00\",\"dateModified\":\"2022-11-03T20:20:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador\"},\"wordCount\":385,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/11\/postQueueImg_84.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Botswana\",\"Botswana\"],\"articleSection\":[\"all news\",\"economy\",\"head lines\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador\",\"url\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador\",\"name\":\"De Beers defends Appointment of Nyong\u2019o as Global Ambassador - Botswana\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/11\/postQueueImg_84.jpg\",\"datePublished\":\"2022-11-03T17:31:09+00:00\",\"dateModified\":\"2022-11-03T20:20:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"De Beers Group has fiercely defended its appointment of Lupita Nyong\u2019o as its first Global Ambassador.Buildin ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/11\/postQueueImg_84.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/11\/postQueueImg_84.jpg\",\"width\":1170,\"height\":600,\"caption\":\"De Beers defends Appointment of Nyong\u2019o as Global Ambassador\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/botswana\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De Beers defends Appointment of Nyong\u2019o as Global Ambassador\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#website\",\"url\":\"https:\/\/www.africa-press.net\/botswana\/\",\"name\":\"Botswana\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/botswana\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"De Beers defends Appointment of Nyong\u2019o as Global Ambassador - Botswana","description":"De Beers Group has fiercely defended its appointment of Lupita Nyong\u2019o as its first Global Ambassador.Buildin ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador","og_locale":"en_US","og_type":"article","og_title":"De Beers defends Appointment of Nyong\u2019o as Global Ambassador","og_description":"De Beers Group has fiercely defended its appointment of Lupita Nyong\u2019o as its first Global Ambassador.Buildin ...","og_url":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador","og_site_name":"Botswana","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2022-11-03T17:31:09+00:00","article_modified_time":"2022-11-03T20:20:23+00:00","og_image":[{"width":1170,"height":600,"url":"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/11\/postQueueImg_84.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"De Beers defends Appointment of Nyong\u2019o as Global Ambassador","datePublished":"2022-11-03T17:31:09+00:00","dateModified":"2022-11-03T20:20:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador"},"wordCount":385,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/11\/postQueueImg_84.jpg","keywords":["Africa Press","Africa Press-Botswana","Botswana"],"articleSection":["all news","economy","head lines"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador","url":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador","name":"De Beers defends Appointment of Nyong\u2019o as Global Ambassador - Botswana","isPartOf":{"@id":"https:\/\/www.africa-press.net\/botswana\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/11\/postQueueImg_84.jpg","datePublished":"2022-11-03T17:31:09+00:00","dateModified":"2022-11-03T20:20:23+00:00","author":{"@id":"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"De Beers Group has fiercely defended its appointment of Lupita Nyong\u2019o as its first Global Ambassador.Buildin ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador#primaryimage","url":"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/11\/postQueueImg_84.jpg","contentUrl":"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/11\/postQueueImg_84.jpg","width":1170,"height":600,"caption":"De Beers defends Appointment of Nyong\u2019o as Global Ambassador"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-defends-appointment-of-nyongo-as-global-ambassador#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/botswana\/"},{"@type":"ListItem","position":2,"name":"De Beers defends Appointment of Nyong\u2019o as Global Ambassador"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/botswana\/#website","url":"https:\/\/www.africa-press.net\/botswana\/","name":"Botswana","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/botswana\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/posts\/16005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/comments?post=16005"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/posts\/16005\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/media\/16004"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/media?parent=16005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/categories?post=16005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/tags?post=16005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}