{"id":16373,"date":"2022-11-08T16:23:19","date_gmt":"2022-11-08T16:23:19","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/all-news\/tourism-is-on-a-rebound-president"},"modified":"2022-11-08T16:35:42","modified_gmt":"2022-11-08T16:35:42","slug":"tourism-is-on-a-rebound-president","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/tourism-is-on-a-rebound-president","title":{"rendered":"Tourism is On a Rebound \u2013 President"},"content":{"rendered":"

Africa-Press – Botswana. <\/strong><\/span>With tourism a major contributor to the national economy, the Government of Botswana is committed to growing the sector as part of its economic diversification strategy, President Mokgweetsi Masisi has said.<\/b><\/p>\n

Speaking at the 5th Annual Africa Tourism Leadership Forum (ATLF) and Awards that was held in Gaborone recently, President Masisi said Botswana\u2019s tourism sector is beginning to rebound in 2022 due to more relaxed travel restrictions and a well thought out strategy that saw growth of the domestic market and recovery of the regional and international markets.<\/p>\n

\u201cIn 2021, we announced a new tourism policy that promotes active citizen participation in the tourism sector,\u201d he noted.<\/p>\n

Product diversification<\/b><\/p>\n

\u201cBotswana\u2019s tourism adaptation of the value chain business is underpinned by the principles of citizen economic empowerment, job creation, tourism product diversification and investment growth as espoused in the Botswana Tourism Policy of 2021.<\/p>\n

\u201cA total of six areas have been prioritised for adaptation to the value chain principle, and these include events tourism, cluster development, cultural tourism development, community project-development, community projects and dams tourism.\u201d<\/p>\n

President Masisi said the new tourism policy emphasises product development and diversification as a key driver of growth within the tourism industry, and views the promotion of adventure and cultural tourism as an opportunity to attract more arrivals locally, regionally, and globally to complement our traditional wildlife tourism offering.<\/p>\n

\u201cThis move towards increased activity plays a positive role in our economy and in creating employment in varied geographical locations,\u201d he stated.<\/p>\n

Packaged deals<\/b><\/p>\n

President Masisi used the occasion to encourage the private sector to lead the way in investing in experiences and creating packaged deals that are attractive to tourists with varying preferences.<\/p>\n

\u201cAnd these include heritage and cultural tourism so that we can bring more value to Africa\u2019s offerings,\u201d he said. \u201cOur continent is renowned for its beauty and the quality of establishments and high service excellence.<\/p>\n

\u201cNow more than ever before, we must continue to maintain this enviable reputation. However, to harness this potential we have to work together. The only way to achieve success and unprecedented tourism growth and job creation is by coming together, capitalizing on each other\u2019s strengths and working as one.\u201d<\/p>\n

President Masisi urged stakeholders who participated at the conference and in the tourism sector at large to take concrete action that will deliver the catalytic growth that the sector and indeed African economies need.<\/p>\n

\u201cTourism has a deep and wide value chain, which offers many Small Medium Enterprises (SMMEs) opportunities, and we should look at opportunities to enhance value chains amongst ourselves as Africans,\u201d he noted.<\/p>\n

He said Africa should also nurture its tourism economy so that it promotes inclusive growth so that those who were previously disadvantaged are empowered in a meaningful way, which includes unlocking the true potential of SMMEs.<\/p>\n

For More News And Analysis About Botswana<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Botswana. With tourism a major contributor to the national economy, the Government of Botswana is committed to growing the sector as part of its economic diversification strategy, President Mokgweetsi Masisi has said. Speaking at the 5th Annual Africa Tourism Leadership Forum (ATLF) and Awards that was held in Gaborone recently, President Masisi said […]<\/p>\n","protected":false},"author":84,"featured_media":16372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,7,13],"tags":[233,237,234],"class_list":["post-16373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-head-lines","category-social","tag-africa-press","tag-africa-press-botswana","tag-botswana"],"yoast_head":"\nTourism is On a Rebound \u2013 President - Botswana<\/title>\n<meta name=\"description\" content=\"With tourism a major contributor to the national economy, the Government of Botswana is committed to growing the sect ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/botswana\/all-news\/tourism-is-on-a-rebound-president\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourism is On a Rebound \u2013 President\" \/>\n<meta property=\"og:description\" content=\"With tourism a major contributor to the national economy, the Government of Botswana is committed to growing the sect ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/botswana\/all-news\/tourism-is-on-a-rebound-president\" \/>\n<meta property=\"og:site_name\" content=\"Botswana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-08T16:23:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-08T16:35:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/11\/postQueueImg_108.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/tourism-is-on-a-rebound-president#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/tourism-is-on-a-rebound-president\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Tourism is On a Rebound \u2013 President\",\"datePublished\":\"2022-11-08T16:23:19+00:00\",\"dateModified\":\"2022-11-08T16:35:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/tourism-is-on-a-rebound-president\"},\"wordCount\":483,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/tourism-is-on-a-rebound-president#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/11\/postQueueImg_108.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Botswana\",\"Botswana\"],\"articleSection\":[\"all news\",\"economy\",\"head lines\",\"Social\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/botswana\/all-news\/tourism-is-on-a-rebound-president#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/tourism-is-on-a-rebound-president\",\"url\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/tourism-is-on-a-rebound-president\",\"name\":\"Tourism is On a Rebound \u2013 President - 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