{"id":18134,"date":"2022-12-08T09:43:32","date_gmt":"2022-12-08T09:43:32","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/all-news\/chobe-baskets-push-tourism-diversification"},"modified":"2022-12-08T09:43:32","modified_gmt":"2022-12-08T09:43:32","slug":"chobe-baskets-push-tourism-diversification","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/chobe-baskets-push-tourism-diversification","title":{"rendered":"Chobe Baskets Push Tourism Diversification"},"content":{"rendered":"

Africa-Press – Botswana. <\/strong><\/span>In a bid to diversify the tourism product offering of Botswana\u2019s wildlife and natural resources, Chobe Basket Weavers Cooperative Union is well on its way to offering cultural experiences for today\u2019s discerning traveller.<\/b><\/p>\n

Addressing this year\u2019s Travel Expo in Kasane last week, the Minister of Tourism, Philda Kereng, said today\u2019s traveller wants to heal and hungers after more experiences. \u201cTravellers want moraka tours and storytelling and to learn about the stars,\u201d she stated.<\/p>\n

\u201cThe onus is on you as the tourism industry to be creative and give travellers the experiences they want. Lessons learnt from the COVID-19 pandemic is that the value chain needs to be developed.\u201d<\/p>\n

Chobe Baskets<\/b><\/p>\n

Chobe Basket Weavers Cooperative Union is a collective of basket weavers from the BaSarwa, BahaMbukushu, BaSubiya, and BaTawana tribes of the Chobe District. It houses 128 basket weavers who are mostly women.<\/p>\n

While their main daily business is to weave and sell baskets, the collective also offers basket weaving lessons that are usually accompanied by storytelling that informs their curious clientele about their culture and way of life.<\/p>\n

Said the Chairperson of Chobe Basket Naledi Rugugu in an interview: \u201cBasket weaving is transferred knowledge from our elders who used baskets as domestic utensils for use around the home.<\/p>\n

Narrative<\/b><\/p>\n

\u201cOnce people were exposed to this side of our culture, they became keenly interested and we decided to embark on a business journey while sharing our narrative with the world.<\/p>\n

\u201cThe basket weaving process became even more innovative with development of patented designs to protect them. These designs are mainly inspired by our way of life and what we see around us.<\/p>\n

\u201cEvery tribe has their unique basket patterns but the difference is<\/p>\n

not much between the BahaMbukushu and other people of Ngamiland.\u201d<\/p>\n

More visibility<\/b><\/p>\n

Meanwhile, the Minister of Entrepreneurship, Karabo Gare, recently launched a new brand for Chobe Baskets. As a project by CIPA in collaboration with the Department for Cooperative Development, the new brand meant to give the baskets more visibility in local and international markets.<\/p>\n

The new brand was registered with<\/b><\/p>\n

CIPA as a collective mark and is owned by the Chobe Basket Weavers Cooperative Union. Only superior export quality baskets qualify to have the Chobe Basket mark. The project was funded by the World Intellectual Property Organisation.<\/p>\n

\u201cThe new brand indicates the originality and the story of the people who created the products,\u201d Rugugu noted in her interview with Time Out.<\/p>\n

\u201cWe were told that our brand is now protected and to renew the patent protection after 10 years so<\/p>\n

that no one can use it for business without our consent.\u201d<\/p>\n

\u201cForeigners love what we do. We just started marketing our products but we have already sold to Japan twice and are expecting to gain more clients from the tourism expo.\u201d<\/p>\n

For More News And Analysis About Botswana<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Botswana. In a bid to diversify the tourism product offering of Botswana\u2019s wildlife and natural resources, Chobe Basket Weavers Cooperative Union is well on its way to offering cultural experiences for today\u2019s discerning traveller. Addressing this year\u2019s Travel Expo in Kasane last week, the Minister of Tourism, Philda Kereng, said today\u2019s traveller wants […]<\/p>\n","protected":false},"author":84,"featured_media":18133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,5,7],"tags":[233,237,234],"class_list":["post-18134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-culture-and-art","category-economy","category-head-lines","tag-africa-press","tag-africa-press-botswana","tag-botswana"],"yoast_head":"\nChobe Baskets Push Tourism Diversification - Botswana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/botswana\/all-news\/chobe-baskets-push-tourism-diversification\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chobe Baskets Push Tourism Diversification\" \/>\n<meta property=\"og:description\" content=\"Africa-Press – Botswana. In a bid to diversify the tourism product offering of Botswana\u2019s wildlife and natural resources, Chobe Basket Weavers Cooperative Union is well on its way to offering cultural experiences for today\u2019s discerning traveller. 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