{"id":19597,"date":"2023-01-10T12:48:16","date_gmt":"2023-01-10T12:48:16","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/all-news\/almost-90-of-games-sold-in-uk-in-2022-were-digital-era"},"modified":"2023-01-10T14:29:14","modified_gmt":"2023-01-10T14:29:14","slug":"almost-90-of-games-sold-in-uk-in-2022-were-digital-era","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/almost-90-of-games-sold-in-uk-in-2022-were-digital-era","title":{"rendered":"Almost 90% of games sold in UK in 2022 were digital – ERA"},"content":{"rendered":"

Africa-Press – Botswana. <\/strong><\/span>Digital sales accounted for almost nine out of every 10 video games sold in the UK in 2022, according to a trade body.<\/b><\/p>\n

The digital entertainment and retail association (ERA) said 89.5% of games sold had been digital downloads and the remaining 10.5% actual physical copies.<\/p>\n

About 30% of the sales came from mobile apps, which are sold digitally.<\/p>\n

In total, the gaming industry accounted for \u00a34.7bn of sales in the UK in 2022 – higher than that of the film, television or music industries.<\/p>\n

The numbers mean gamers were much more likely to download games through their console or PC rather than waiting for a delivery or going to a shop.<\/p>\n

ERA chief executive Kim Bayley said gaming was the “often-unheralded leader” of the entertainment market.<\/p>\n

“While growth, at 2.3%, was lower than that of video or music, its scale is enormous – and in terms of innovation and excitement, it continues to set the pace for the entire entertainment sector,” she said.<\/p>\n

‘Industry benchmark’<\/b><\/p>\n

Unlike the music industry, where the Official Chart Company counts the exact number of sales of digital songs, the figures in the gaming industry are estimates.<\/p>\n

Digital stores owned by gaming titans such as PlayStation and Valve do not have to publish their sales figures – but the ERA estimates, provided market-research company Omdia, were “the industry benchmark”, Ms Bayley told BBC News.<\/p>\n

“In the old days, when there was pretty much only physical console games and PC discs, it was far easier to track the market,” she said.<\/p>\n

“These days, it’s a lot more fragmented and sometimes the new digital players simply won’t share their sales data directly – that’s where estimates come in.<\/p>\n

“The proof of the pudding is how the numbers are received and respected.”<\/p>\n

For More News And Analysis About Botswana<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Botswana. Digital sales accounted for almost nine out of every 10 video games sold in the UK in 2022, according to a trade body. The digital entertainment and retail association (ERA) said 89.5% of games sold had been digital downloads and the remaining 10.5% actual physical copies. About 30% of the sales came […]<\/p>\n","protected":false},"author":84,"featured_media":19596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,237,234],"class_list":["post-19597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-botswana","tag-botswana"],"yoast_head":"\nAlmost 90% of games sold in UK in 2022 were digital - ERA - Botswana<\/title>\n<meta name=\"description\" content=\"Digital sales accounted for almost nine out of every 10 video games sold in the UK in 2022, according to a trade body ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/botswana\/all-news\/almost-90-of-games-sold-in-uk-in-2022-were-digital-era\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Almost 90% of games sold in UK in 2022 were digital - 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