{"id":27425,"date":"2023-05-22T19:06:42","date_gmt":"2023-05-22T19:06:42","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/?p=27425"},"modified":"2023-05-22T19:08:17","modified_gmt":"2023-05-22T19:08:17","slug":"ayoba-hits-25-million-monthly-active-users","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/ayoba-hits-25-million-monthly-active-users","title":{"rendered":"Ayoba hits 25 million monthly active users"},"content":{"rendered":"

Africa-Press – Botswana. <\/strong><\/span>Africa\u2019s super app ayoba thursday announced the achievement of a significant milestone \u2013 surpassing the 25 million monthly active users\u2019 mark as we celebrate our fourth anniversary.<\/b><\/p>\n

This is up from 20 million monthly active users in December 2022. The platform is available globally but has a strong a focus on the African continent. Among key territories are Nigeria, Cameroon, South Africa, Ghana, Co\u0302te d\u2019Ivoire, Uganda and The Republic of Congo.<\/p>\n

\u201c25 million is a significant milestone to pass on our fourth birthday,\u201d says CEO Burak Akinci. \u201cOur journey has been transformative, and the positive response from our users fuels our drive for innovation. Our users are at the heart of our progress, and we are grateful for their support.\u201d<\/p>\n

So far in 2023, ayoba has focused on enhancing communication and content features. These have been well received, with a 35% increase in messages, and a 16% increase in both stories and VoIP calls. Users have viewed 88 million cards across all channels, in topics such as entertainment, education, food, fashion and more.<\/p>\n

\u201cThe first four months of 2023 was a period of significant growth and development for ayoba. We have improved our socialisation and messaging functionalities, enhanced our microapp experience and added many more features,\u201d Akinci says.<\/p>\n

The introduction of the new \u2018explore\u2019 landing page marks a significant advance for the ayoba\u2019s Android version. This page, currently in pilot phase, will be rolled out to all key territories in the future. It brings a simplified design for easy navigation through ayoba\u2019s curated high-quality content and highlights our themes to our users.<\/p>\n

The microapp\u2019s vertical has also seen significant evolution in Q1 at ayoba, as a direct shortcut to the vertical has been added on the bottom navigation bar. This section, referred to as an evolving \u2018ecosystem for small African business\u2019 \u2013 and some larger ones \u2013 allows service providers easy access to the existing ayoba user base with minimal effort. The most popular microapps currently are \u2018live scores\u2019 (allowing users to get the latest sports scores), \u2018ayoba gifting\u2019, \u2018video play apps\u2019, sports, and shopping.<\/p>\n

Born out of a partnership with MTN, ayoba is available on all networks. In certain participating territories, users on ayoba receive complimentary daily data, amplifying its value proposition*. ayoba\u2019s growth trajectory has it on track to achieve 100 million monthly active users by 2025 in line with MTN\u2019s Ambition 2025 strategy.<\/p>\n

*VoIP and video call are not zero rated for MTN subscribers.<\/p>\n

For More News And Analysis About Botswana<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Botswana. Africa\u2019s super app ayoba thursday announced the achievement of a significant milestone \u2013 surpassing the 25 million monthly active users\u2019 mark as we celebrate our fourth anniversary. This is up from 20 million monthly active users in December 2022. The platform is available globally but has a strong a focus on the […]<\/p>\n","protected":false},"author":84,"featured_media":27424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,237,234],"class_list":["post-27425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-botswana","tag-botswana"],"yoast_head":"\nAyoba hits 25 million monthly active users - Botswana<\/title>\n<meta name=\"description\" content=\"Africa\u2019s super app ayoba thursday announced the achievement of a significant milestone \u2013 surpassing the 25 million mo ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/botswana\/all-news\/ayoba-hits-25-million-monthly-active-users\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ayoba hits 25 million monthly active users\" \/>\n<meta property=\"og:description\" content=\"Africa\u2019s super app ayoba thursday announced the achievement of a significant milestone \u2013 surpassing the 25 million mo ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/botswana\/all-news\/ayoba-hits-25-million-monthly-active-users\" \/>\n<meta property=\"og:site_name\" content=\"Botswana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-22T19:06:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-22T19:08:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2023\/05\/sm_1684762107.08985.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/ayoba-hits-25-million-monthly-active-users#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/ayoba-hits-25-million-monthly-active-users\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Ayoba hits 25 million monthly active users\",\"datePublished\":\"2023-05-22T19:06:42+00:00\",\"dateModified\":\"2023-05-22T19:08:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/ayoba-hits-25-million-monthly-active-users\"},\"wordCount\":418,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/ayoba-hits-25-million-monthly-active-users#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2023\/05\/sm_1684762107.08985.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Botswana\",\"Botswana\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/botswana\/all-news\/ayoba-hits-25-million-monthly-active-users#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/ayoba-hits-25-million-monthly-active-users\",\"url\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/ayoba-hits-25-million-monthly-active-users\",\"name\":\"Ayoba hits 25 million monthly active users - 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