{"id":27614,"date":"2023-05-25T17:28:37","date_gmt":"2023-05-25T17:28:37","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/?p=27614"},"modified":"2023-05-26T09:34:51","modified_gmt":"2023-05-26T09:34:51","slug":"google-to-begin-scrapping-3rd-party-cookies-in-chrome","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome","title":{"rendered":"Google to begin scrapping 3rd party cookies in chrome"},"content":{"rendered":"

Africa-Press – Botswana. <\/strong><\/span>Google will phase out third-party cookies for 1% of the users of its Chrome browser in the first quarter of 2024, a key step in a plan that will upend how advertisements are targeted on websites.<\/b><\/p>\n

The company reiterated its pledge to phase out third-party cookies in Chrome more broadly in the second half of 2024. Cookies are software that help track users as they browse the internet, providing marketers a way to target ads based on a person\u2019s web interests.<\/p>\n

\u201cTo get ready for the web without third-party cookies, it\u2019s important that the ecosystem prepare in advance,\u201d Anthony Chavez, a Google vice president, wrote in a blog post on Thursday announcing the move. He said that phasing out the cookies for a small subset of users will \u201csupport developers in conducting real-world experiments that assess the readiness and effectiveness of their products\u201d.<\/p>\n

Chavez said the company\u2019s approach was designed in collaboration with the UK\u2019s Competition and Markets Authority.<\/p>\n

\u201cWe will continue to address comments made by the CMA as we prepare for third-party cookie deprecation beyond 1% of Chrome users once the CMA has completed its assessment,\u201d he said.<\/p>\n

For More News And Analysis About Botswana<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Botswana. Google will phase out third-party cookies for 1% of the users of its Chrome browser in the first quarter of 2024, a key step in a plan that will upend how advertisements are targeted on websites. The company reiterated its pledge to phase out third-party cookies in Chrome more broadly in the […]<\/p>\n","protected":false},"author":84,"featured_media":27613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,237,234],"class_list":["post-27614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-botswana","tag-botswana"],"yoast_head":"\nGoogle to begin scrapping 3rd party cookies in chrome - Botswana<\/title>\n<meta name=\"description\" content=\"Google will phase out third-party cookies for 1% of the users of its Chrome browser in the first quarter of 2024, a k ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/botswana\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google to begin scrapping 3rd party cookies in chrome\" \/>\n<meta property=\"og:description\" content=\"Google will phase out third-party cookies for 1% of the users of its Chrome browser in the first quarter of 2024, a k ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/botswana\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome\" \/>\n<meta property=\"og:site_name\" content=\"Botswana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-25T17:28:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-26T09:34:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2023\/05\/sm_1685016657.900897.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Google to begin scrapping 3rd party cookies in chrome\",\"datePublished\":\"2023-05-25T17:28:37+00:00\",\"dateModified\":\"2023-05-26T09:34:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome\"},\"wordCount\":211,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2023\/05\/sm_1685016657.900897.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Botswana\",\"Botswana\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/botswana\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome\",\"url\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/google-to-begin-scrapping-3rd-party-cookies-in-chrome\",\"name\":\"Google to begin scrapping 3rd party cookies in chrome - 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