{"id":44306,"date":"2024-02-26T18:18:47","date_gmt":"2024-02-26T18:18:47","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/?p=44306"},"modified":"2024-02-26T16:31:36","modified_gmt":"2024-02-26T16:31:36","slug":"son-of-the-soil-still-crowd-puller","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/son-of-the-soil-still-crowd-puller","title":{"rendered":"SON OF THE SOIL STILL CROWD PULLER"},"content":{"rendered":"

Africa-Press – Botswana. <\/strong><\/span>Son of the Soil (SOTS) cultural event has grown in leaps and bounds as evidenced by the huge crowd and diverse activities offered to the patrons.<\/b><\/p>\n

While revellers outgrow events that is not the case with SOTS patrons, given the event\u2019s ability to attract new patrons while retaining the old ones.<\/p>\n

In an interview on the sidelines of the event at Tashy\u2019s Garden in Ramotswa on Saturday, Bana ba Mmala chairperson David Kepaletswe said the event traversed generations in the 19 years of its existence, something they were proud of. He said SOTS always pulled masses even when it was competing with other big events in the country.<\/p>\n

SOTS has over the years provided its patrons with a sense of identity, promoting cultural diversity. The event has also evolved as it has since also provided a platform for pop culture perhaps recognising the new audience.<\/p>\n

\u201cAny event that does not evolve dies. Pop culture attracts young generation, and SOTS caters for both crowds.<\/p>\n

Commercialisation grows this event and the fact that we have managed to retain old crowd shows that we are doing something unique,\u201d Kepaletswe said adding that the event had to evolve hence engaging an events company to run it.<\/p>\n

He said SOTS was a movement and noted that the event was still keeping its culture, with some changes to cater for new and old patrons.<\/p>\n

Kepaletswe promised their patrons something big for the 20th edition next year.<\/p>\n

Beat Box Production, a locally owned events planning company partnered with Bana Ba Mmala last year to plan SOTS.<\/p>\n

Director of Beat Box Production Sydney \u2018Boogie Sid\u2019 Nzala, said the dynamics of culture allowed for new urban cultures whilst at the same retaining old cultural traditional music.<\/p>\n

\u201cThere has always been a perception that SOTS is for certain people, an event ya bagolo but culture is for everyone. The tradition and the norms are for us all, we all eat seswaa, re bina setapa,\u201d Boogie Sid said.<\/p>\n

He said their focus going forward was to try to add urban culture and lure new audiences who were not aware of SOTS and what it was all about.<\/p>\n

\u201cIt is an exciting and challenging period for us, taking a brand that has been there for 18 years.<\/p>\n

You can only be careful at how you approach it, you have to create a balance when bringing in new crowd together with the old because you do not want the people who built SOTS to feel that they are now excluded from their event,\u201d he said adding that the owners of the event, the old crowd should be able to embrace urban culture. Boogie Sid said it had been a delicate dance for them in the two years, having to sell the brand to new audience.<\/p>\n

Without revealing much, he said the 20th anniversary of SOTS would try to involve everyone.<\/p>\n

\u201cIt is a cross road, we look back and say what have we achieved over the years and what can we do to further strengthen the celebration of culture and heritage,\u201d he said, adding that their vision was to make SOTS one of the biggest cultural festival in Africa, among the top 10.<\/p>\n

\u201cPeople must come from across the world to celebrate and learn the traditions and norms of Batswana,\u201d he said.<\/p>\n

For More News And Analysis About Botswana<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Botswana. Son of the Soil (SOTS) cultural event has grown in leaps and bounds as evidenced by the huge crowd and diverse activities offered to the patrons. While revellers outgrow events that is not the case with SOTS patrons, given the event\u2019s ability to attract new patrons while retaining the old ones. In […]<\/p>\n","protected":false},"author":84,"featured_media":44305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[233,237,234],"class_list":["post-44306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-culture-and-art","tag-africa-press","tag-africa-press-botswana","tag-botswana"],"yoast_head":"\nSON OF THE SOIL STILL CROWD PULLER - Botswana<\/title>\n<meta name=\"description\" content=\"Son of the Soil (SOTS) cultural event has grown in leaps and bounds as evidenced by the huge crowd and diverse activi ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/botswana\/all-news\/son-of-the-soil-still-crowd-puller\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SON OF THE SOIL STILL CROWD PULLER\" \/>\n<meta property=\"og:description\" content=\"Son of the Soil (SOTS) cultural event has grown in leaps and bounds as evidenced by the huge crowd and diverse activi ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/botswana\/all-news\/son-of-the-soil-still-crowd-puller\" \/>\n<meta property=\"og:site_name\" content=\"Botswana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-26T18:18:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2024\/02\/sm_1708952293.80326.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/son-of-the-soil-still-crowd-puller#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/son-of-the-soil-still-crowd-puller\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"SON OF THE SOIL STILL CROWD PULLER\",\"datePublished\":\"2024-02-26T18:18:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/son-of-the-soil-still-crowd-puller\"},\"wordCount\":567,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/son-of-the-soil-still-crowd-puller#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2024\/02\/sm_1708952293.80326.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Botswana\",\"Botswana\"],\"articleSection\":[\"all news\",\"culture and art\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/botswana\/all-news\/son-of-the-soil-still-crowd-puller#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/son-of-the-soil-still-crowd-puller\",\"url\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/son-of-the-soil-still-crowd-puller\",\"name\":\"SON OF THE SOIL STILL CROWD PULLER - 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