{"id":44988,"date":"2024-03-08T18:30:41","date_gmt":"2024-03-08T18:30:41","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/all-news\/how-e-commerce-has-revolutionalised-local-fashion-industry-2"},"modified":"2024-03-08T18:36:44","modified_gmt":"2024-03-08T18:36:44","slug":"how-e-commerce-has-revolutionalised-local-fashion-industry-2","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/how-e-commerce-has-revolutionalised-local-fashion-industry-2","title":{"rendered":"How e-Commerce Has Revolutionalised Local Fashion Industry"},"content":{"rendered":"

Africa-Press – Botswana. <\/strong><\/span>The concepts of e-commerce and e-marketing have revolutionalised the local fashion industry in more ways than one.<\/b><\/p>\n

These were the insights shared at the just-ended \u201cAfrica Youth Entrepreneurs (AYES) Summit: Creatives Edition,\u201d that hosted a panel of local fashion design creatives who shared the online marketing spaces they use and digital platforms that have worked for them as creative entrepreneurs.<\/p>\n

Held under the theme, \u201cAdvancing Creative Industries in the Digital Economy,\u201d the 6th edition of AYES was successfully hosted at the University of Botswana Conference Centre in Gaborone recently.<\/p>\n

Cost-effective<\/p>\n

\u201cE-commerce plays a pivotal role in connecting creators to the global space, said the founder of Batho Fashion Week, Emmanuel Kayenda, at the event.<\/p>\n

\u201cIt has proven to be an easier and effective way to move business. It is cost-effective as compared to having a stall, and rentals are expensive, especially if you are starting.\u201d<\/p>\n

From the get-go, local fashion brand \u201cGlotto\u201d of Mboko Basiami used the online commerce space on Skymart.bw, which is a local version of Amazon.<\/p>\n

Brand Botswana mark<\/p>\n

In order to prove that her brand was valid, Basiami had to get the Brand Botswana mark to show that she was a genuine 100% locally made brand.<\/p>\n

She also utilised the Facebook, Instagram, Tik Tok, Youtube, Twitter and WhatsApp platforms, which led her to create her own company website.<\/p>\n

Said Basiami: \u201cWhile being online creates a beneficial value chain, its challenges are that we are about 2.5 million in Botswana and about 750 000 are digital-literate.<\/p>\n

African market culture<\/p>\n

\u201cSo my research project has shown that when most people look at the Glotto pictures, they think the clothes will not look nice on them because I mostly use influencers.<\/p>\n

\u201cWe also have an African market culture where we want to see and touch the garment. So I have to back it up with a pop-up, which results in more marketing expenditure because I have to pay the photoshoot, the models and the photographers, among others.\u201d<\/p>\n

Basiami added that she has learnt not to engage influencers based on numbers but on their authenticity. As a creative brand, Glotto has had successful influencers in music artists Dato Seiko and Mpho Sebina.<\/p>\n

Not authentic<\/p>\n

\u201cWe live in an era where we have influencers who buy their followers and promote brands only because they got paid but are not authentic and do not resonate with your brand,\u201d she said.<\/p>\n

The Urban Soul brand started in an era where there was no social media. But over the years, the founder Molefi Nkwete has found it critical to use the platforms to stay in business.<\/p>\n

Nkwete shared that social media came and expanded their visibility as they can now sell to people in different locations around the country running everything from a device.<\/p>\n

High foot traffic<\/p>\n

\u201cHowever,\u201d he noted, \u201cit is my experience that you should never overlook running a brick and mortar store because we are still a young economy.<\/p>\n

\u201cRetail stores increase your visibility because if you look at how our stores are positioned; they are always next to the international stores that have high foot traffic.<\/p>\n

\u201cWhen you start a business, utilise the resources that you have. Social media is a huge opportunity, even though I have realised that we use it for toxic stuff. Nevertheless, as entrepreneurs, we generate a lot of exposure through it and it has string lined our advertising.\u201d<\/p>\n

Nkwete added that the use of artists gave them more exposure because they select influencers who resonate with their brand.<\/p>\n

\u201cInfluencers are not only those flashy people on Instagram,\u201d he said. \u201cEven people in our society carry influence. There are moments in culture that are also influential.\u201d<\/p>\n

Source: Botswana Gazette<\/b><\/p>\n

For More News And Analysis About Botswana<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Botswana. The concepts of e-commerce and e-marketing have revolutionalised the local fashion industry in more ways than one. These were the insights shared at the just-ended \u201cAfrica Youth Entrepreneurs (AYES) Summit: Creatives Edition,\u201d that hosted a panel of local fashion design creatives who shared the online marketing spaces they use and digital platforms […]<\/p>\n","protected":false},"author":84,"featured_media":44987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[233,237,234],"class_list":["post-44988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-files","tag-africa-press","tag-africa-press-botswana","tag-botswana"],"yoast_head":"\nHow e-Commerce Has Revolutionalised Local Fashion Industry - Botswana<\/title>\n<meta name=\"description\" content=\"The concepts of e-commerce and e-marketing have revolutionalised the local fashion industry in more ways than one.<\/b ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/botswana\/all-news\/how-e-commerce-has-revolutionalised-local-fashion-industry-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How e-Commerce Has Revolutionalised Local Fashion Industry\" \/>\n<meta property=\"og:description\" content=\"The concepts of e-commerce and e-marketing have revolutionalised the local fashion industry in more ways than one.<\/b ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/botswana\/all-news\/how-e-commerce-has-revolutionalised-local-fashion-industry-2\" \/>\n<meta property=\"og:site_name\" content=\"Botswana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-08T18:30:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-08T18:36:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2024\/03\/sm_1709910059.938572.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"485\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/how-e-commerce-has-revolutionalised-local-fashion-industry-2#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/how-e-commerce-has-revolutionalised-local-fashion-industry-2\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"How e-Commerce Has Revolutionalised Local Fashion Industry\",\"datePublished\":\"2024-03-08T18:30:41+00:00\",\"dateModified\":\"2024-03-08T18:36:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/how-e-commerce-has-revolutionalised-local-fashion-industry-2\"},\"wordCount\":629,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/how-e-commerce-has-revolutionalised-local-fashion-industry-2#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2024\/03\/sm_1709910059.938572.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Botswana\",\"Botswana\"],\"articleSection\":[\"all news\",\"files\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/botswana\/all-news\/how-e-commerce-has-revolutionalised-local-fashion-industry-2#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/how-e-commerce-has-revolutionalised-local-fashion-industry-2\",\"url\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/how-e-commerce-has-revolutionalised-local-fashion-industry-2\",\"name\":\"How e-Commerce Has Revolutionalised Local Fashion Industry - 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