{"id":48715,"date":"2024-05-18T18:32:09","date_gmt":"2024-05-18T18:32:09","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-is-eager-to-go-it-alone-as-anglo-american-divests-its-diamond-holdings"},"modified":"2024-05-18T19:25:05","modified_gmt":"2024-05-18T19:25:05","slug":"de-beers-is-eager-to-go-it-alone-as-anglo-american-divests-its-diamond-holdings","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-is-eager-to-go-it-alone-as-anglo-american-divests-its-diamond-holdings","title":{"rendered":"De Beers Is Eager To Go It Alone As Anglo American Divests Its Diamond Holdings"},"content":{"rendered":"

Africa-Press – Botswana. <\/strong><\/span>Anglo American, the $30.7 billion British multinational mining company, just announced plans to divest De Beers, its diamond mining and jewelry subsidiary. Ango American holds an 85% interest in De Beers and the government of Botswana owns the minority share.<\/b><\/p>\n

\u201cAnglo American is now exploring the full range of options to separate the business in order to set it up for success in unlocking full value, \u201c Anglo American CEO Duncan Wanblad said in a presentation earlier this week. \u201cThis will give both Anglo American and De Beers a new level of strategic flexibility to maximize value for both company\u2019s shareholders.\u201d<\/p>\n

Anglo American is fighting a takeover bid from BHP Group, reported by Reuters to be the world\u2019s largest mining company. In a move to shore up the company\u2019s overall value, Anglo American will focus on its cooper, premium iron ore and crop nutrients businesses. Also slated to be divested is its Anglo American Platinum business, both of which will bring profound changes to the roughly $300 billion global jewelry industry.<\/p>\n

Advising that Anglo American is considering a number of options for De Beers, be it a sale or IPO, and that it is still working through logistics with Botswana, Wanblad said, \u201cIt is a great business and it has fantastic assets and it has an exceptional brands. And therefore on that basis, it really deserves to be together on that set of criteria. How we do this is going to be a journey.\u201d<\/p>\n

De Beers CEO Al Cook is more than ready for the next phase of that journey. \u201cFor 124 of our 136 years of existence, Anglo American didn\u2019t own the majority of De Beers,\u201d he shared in an exclusive interview from Botswana. Anglo American acquired its majority stake in 2011.\u201cWe\u2019ve had a great relationship with Anglo American, but we\u2019ll now go our separate ways. It will give us more strategic flexibility than we\u2019ve ever had. It certainly increases the expectation on us, but I see that as a source of real excitement,\u201d he continued. Cook joined De Beers as CEO in February 2023.<\/p>\n

Hitting A Rough Patch<\/p>\n

De Beers enjoyed two years of strong growth coming out of the pandemic and then took a sharp downward turn in 2023.<\/p>\n

De Beers revenues reached $6.6 billion and $1.4 billion underlying EBITDA in 2022, only to drop to $4.3 billion and $72 million in underlying EBITDA in 2023. Consumer demand for diamonds was off in both China and the U.S., which accounts for about half of the global diamond jewelry market, according to the World Diamond Council.<\/p>\n

De Beers rough diamond sales declined by 40%, from $6 billion in 2022 to $3.6 billion in 2023, as competitive pressure from lower-cost lab-grown diamonds increased. Polished diamond inventories began to pile up in the supply chain which put downward pressure on polished wholesale diamond prices.<\/p>\n

In response, De Beers put an end-of-year moratorium on rough diamond imports to India, where much of the world\u2019s rough diamonds are cut and polished. That resulted in \u201cvery low\u201d rough diamond sales during the fourth quarter.<\/p>\n

However, De Beers reported that retail demand for diamond jewelry improved over the holiday season, especially in the U.S., leading to what the company sees as a favorable long term outlook, though 2024 is expected to remain challenged.<\/p>\n

\u201cLimited consumer demand growth and ongoing retailer caution are anticipated ahead of an expected return to growth in 2025,\u201d the company stated.<\/p>\n

De Beers\u2019 Value<\/p>\n

Besides diamond mining, De Beers is an internationally recognized brand in the diamond jewelry industry.<\/p>\n

It set the diamond jewelry market on fire in 1947 with its \u201cDiamonds Are Forever\u201d advertising campaign that positioned diamonds as a the ultimate symbol of enduring love. After sitting idle for a time, De Beers rebooted the \u201cDiamonds are Forever\u201d campaign late last year.<\/p>\n

De Beers owns the Forevermark diamond brand sold in over 2,400 jewelry retail outlets and has opened dedicated De Beers Jewellers stores in 16 markets since planting its London Old Bond Street flagship store in 2002. In the U.S. it has a store on NYC\u2019s Madison Avenue and in the Houston Galleria. It also operates the De Beers Jewellers website.<\/p>\n

With lab-grown diamonds (LGD) emerging as a significant competitor in the consumer diamond jewelry market, De Beers launched Lightbox LGD brand in 2018, supported by an Oregon LGD production facility in 2020.<\/p>\n

Originally positioning Lightbox as a fashion alternative to natural diamonds, it tested the concept of Lightbox engagement rings last year but decided not to go forward with the program because of unfavorable economics. Given the rapidly diminishing price of LGD, it is estimated that retailers would need to double the number of LGD carats sold every two years to maintain a gross profit in the category.<\/p>\n

As it continues to evolve the positioning of Lightbox, De Beers just announced it is reducing the price of its standard one-carat LGD stone from $800 to $500. Higher-quality LGD stones are also getting a price cut. Lightbox sells both LGD jewelry as well as LGD stones for consumers to have set.<\/p>\n

\u201cThe price difference between natural and lab-grown diamonds at retail is growing fast, accelerating consumer awareness that they are fundamentally very different products,\u201d Sandrine Conseiller, CEO of De Beers Brands, said in a statement.<\/p>\n

\u201cA Lightbox highest quality two carat lab-grown diamond now retails for around just 10 per cent of an equivalent size and quality natural diamond. We believe that it is vital that jewellery consumers understand that lab-grown diamonds are a distinct product category, as they do not have the same enduring value as natural diamonds,” she continued.<\/p>\n

Differentiation Holds The Key<\/p>\n

Looking forward, CEO Cook is excited about the opportunity to take control of De Beers and its brands\u2019 future. Anglo American was a great steward for its mining operations, but building and managing consumer-facing brand stakes an entirely different skill set.<\/p>\n

Cook and his team are well on their way to carve out unique positions in the market for De Beer\u2019s natural diamonds and its Forevermark, De Beers Jewellers and Lightbox brands to flourish in.<\/p>\n

Clearly differentiating De Beers natural diamonds as a rare limited resource \u2013 true luxury \u2013 against limitless LGDs \u2013 a mass market alternative \u2013 is an important step and one that De Beers alone is best able to accomplish.<\/p>\n

For More News And Analysis About Botswana<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Botswana. Anglo American, the $30.7 billion British multinational mining company, just announced plans to divest De Beers, its diamond mining and jewelry subsidiary. Ango American holds an 85% interest in De Beers and the government of Botswana owns the minority share. \u201cAnglo American is now exploring the full range of options to separate […]<\/p>\n","protected":false},"author":84,"featured_media":48714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[233,237,234],"class_list":["post-48715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-files","tag-africa-press","tag-africa-press-botswana","tag-botswana"],"yoast_head":"\nDe Beers Is Eager To Go It Alone As Anglo American Divests Its Diamond Holdings - Botswana<\/title>\n<meta name=\"description\" content=\"Anglo American, the $30.7 billion British multinational mining company, just announced plans to divest De Beers, its ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-is-eager-to-go-it-alone-as-anglo-american-divests-its-diamond-holdings\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Beers Is Eager To Go It Alone As Anglo American Divests Its Diamond Holdings\" \/>\n<meta property=\"og:description\" content=\"Anglo American, the $30.7 billion British multinational mining company, just announced plans to divest De Beers, its ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-is-eager-to-go-it-alone-as-anglo-american-divests-its-diamond-holdings\" \/>\n<meta property=\"og:site_name\" content=\"Botswana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-18T18:32:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-18T19:25:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2024\/05\/sm_1716047389.172042.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-is-eager-to-go-it-alone-as-anglo-american-divests-its-diamond-holdings#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-is-eager-to-go-it-alone-as-anglo-american-divests-its-diamond-holdings\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"De Beers Is Eager To Go It Alone As Anglo American Divests Its Diamond Holdings\",\"datePublished\":\"2024-05-18T18:32:09+00:00\",\"dateModified\":\"2024-05-18T19:25:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-is-eager-to-go-it-alone-as-anglo-american-divests-its-diamond-holdings\"},\"wordCount\":1058,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-is-eager-to-go-it-alone-as-anglo-american-divests-its-diamond-holdings#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2024\/05\/sm_1716047389.172042.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Botswana\",\"Botswana\"],\"articleSection\":[\"all news\",\"files\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-is-eager-to-go-it-alone-as-anglo-american-divests-its-diamond-holdings#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-is-eager-to-go-it-alone-as-anglo-american-divests-its-diamond-holdings\",\"url\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/de-beers-is-eager-to-go-it-alone-as-anglo-american-divests-its-diamond-holdings\",\"name\":\"De Beers Is Eager To Go It Alone As Anglo American Divests Its Diamond Holdings - 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