{"id":50301,"date":"2024-06-20T17:01:04","date_gmt":"2024-06-20T17:01:04","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift"},"modified":"2024-06-20T17:44:10","modified_gmt":"2024-06-20T17:44:10","slug":"kbls-clear-beer-sales-in-decline-amid-market-shift","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift","title":{"rendered":"Kbl\u2019S Clear Beer Sales in Decline Amid Market Shift"},"content":{"rendered":"

Africa-Press – Botswana. <\/strong><\/span>The Clear Beer category at Kgalagadi Breweries Limited (KBL) experienced a 5.5 percent decline in 2023 compared to the previous year.<\/b><\/p>\n

According to KBL Managing Director, Carlos Bernitt, in Sechaba Brewery Holding\u2019s (SBHL) 2023 Annual Report, the decline is attributable to a market shift towards FABs (Flavoured Alcoholic Beverages) or the Beyond Beer category of KBL products.<\/p>\n

But despite this shift, KBL maintained its market share in the Clear Beer category. \u201cPremium brands continued to grow despite the challenges in the clear beer market, with a growth of 9.6 percent compared to the previous year and three times more compared to 2019,\u201d Bernitt said.<\/p>\n

Reduction over winter<\/p>\n

He noted that the Core category declined by 5.0 percent compared to the previous year but grew by 7.0 percent compared to 2019, with a particularly tough second quarter driven by demand reduction over winter and the impact of a price increase.<\/p>\n

Bernitt highlighted specific brands within the Clear Beer category, stating: \u201cCarling Black Label declined by 1.3 percent compared to the previous year, while St. Louis continues to grow despite the challenges in the clear beer market.\u201d<\/p>\n

The Beyond Beer category showed significant growth. \u201cThe Beyond Beer category grew by 36.9 percent compared to the previous year and by 43.6 percent compared to 2019,\u201d Bernitt reported.<\/p>\n

Brutal Fruit<\/p>\n

He credited this growth primarily to Brutal Fruit, which was introduced in late 2022. \u201cBrutal Fruit grew by triple digits compared to the previous year, and Flying Fish grew by 10.7 percent compared to the previous year,\u201d he noted.<\/p>\n

There were some challenges within the Beyond Beer category as well. \u201cThough Redds Vodka Lemon declined again by 14.9 percent due to stock supply issues and a mediocre performance in the first half of the year, the decline was less significant than in previous years, indicating the brand continues to maintain a relevant presence in the market, which can be attributed to its latest look and feel,\u201d Bernitt explained.<\/p>\n

The introduction of new products also contributed to KBL\u2019s success. \u201cThe significant growth in Brutal Fruit shows that the market continues to warmly welcome this brand,\u201d he added. \u201cAdditionally, KBL introduced Flying Fish Dry Apple, which was also well received by the market and continues to grow.\u201d<\/p>\n

Cultural impact<\/p>\n

Bernitt also emphasised the cultural impact of local brands. \u201cBotswana\u2019s very own beer, St Louis Lager, continued to showcase the depth and diversity of the local creative industry with the launch of the Hype the Homegrown campaign,\u201d he said. \u201cAs part of this campaign, St Louis Lager was a main sponsor for the 8th Annual Yarona FM Awards.<\/p>\n

\u201cThis was a significant step in recognising and promoting local creative talent. With the tagline of \u2018Hype the Homegrown,\u2019 the brand was on a mission to shift perspective by highlighting the economic contributions of local creatives and export potential. The campaign is slated for a robust rollout featuring local creatives in 2024.\u201d<\/p>\n

Sechaba, one of the shareholders in KBL, has been listed on the Botswana Stock Exchange since 1989. The company has a history of financial capitalism and wealth creation. Prior to 2018, Sechaba\u2019s sole investment was in KBL.<\/p>\n

Restructured<\/p>\n

However, in 2018, KBL was restructured by separating the net assets of its Non-Alcoholic-Ready-To-Drink (NARTD) business, which eventually formed Coca Cola Beverages (Botswana) (Proprietary) Limited (CCBB).<\/p>\n

Sechaba now holds a 49.90 percent shareholding in KBL, with Anheuser Busch InBev (AB InBev) holding the remaining shares. Sechaba also holds 49.90 percent in CCBB, with Coca-Cola Beverages Africa holding the balance.<\/p>\n

Post Views: 172<\/p>\n

 <\/p>\n

For More News And Analysis About Botswana Follow Africa-Press<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Botswana. The Clear Beer category at Kgalagadi Breweries Limited (KBL) experienced a 5.5 percent decline in 2023 compared to the previous year. According to KBL Managing Director, Carlos Bernitt, in Sechaba Brewery Holding\u2019s (SBHL) 2023 Annual Report, the decline is attributable to a market shift towards FABs (Flavoured Alcoholic Beverages) or the Beyond […]<\/p>\n","protected":false},"author":84,"featured_media":50300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,7],"tags":[234],"class_list":["post-50301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-head-lines","tag-botswana"],"yoast_head":"\nKbl\u2019S Clear Beer Sales in Decline Amid Market Shift - Botswana<\/title>\n<meta name=\"description\" content=\"The Clear Beer category at Kgalagadi Breweries Limited (KBL) experienced a 5.5 percent decline in 2023 compared to th ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kbl\u2019S Clear Beer Sales in Decline Amid Market Shift\" \/>\n<meta property=\"og:description\" content=\"The Clear Beer category at Kgalagadi Breweries Limited (KBL) experienced a 5.5 percent decline in 2023 compared to th ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift\" \/>\n<meta property=\"og:site_name\" content=\"Botswana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-20T17:01:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-20T17:44:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2024\/06\/sm_1718892821.409176.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Kbl\u2019S Clear Beer Sales in Decline Amid Market Shift\",\"datePublished\":\"2024-06-20T17:01:04+00:00\",\"dateModified\":\"2024-06-20T17:44:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift\"},\"wordCount\":588,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2024\/06\/sm_1718892821.409176.jpg\",\"keywords\":[\"Botswana\"],\"articleSection\":[\"all news\",\"economy\",\"head lines\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift\",\"url\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift\",\"name\":\"Kbl\u2019S Clear Beer Sales in Decline Amid Market Shift - Botswana\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2024\/06\/sm_1718892821.409176.jpg\",\"datePublished\":\"2024-06-20T17:01:04+00:00\",\"dateModified\":\"2024-06-20T17:44:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"The Clear Beer category at Kgalagadi Breweries Limited (KBL) experienced a 5.5 percent decline in 2023 compared to th ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2024\/06\/sm_1718892821.409176.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2024\/06\/sm_1718892821.409176.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Kbl\u2019S Clear Beer Sales in Decline Amid Market Shift\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/botswana\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kbl\u2019S Clear Beer Sales in Decline Amid Market Shift\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#website\",\"url\":\"https:\/\/www.africa-press.net\/botswana\/\",\"name\":\"Botswana\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/botswana\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kbl\u2019S Clear Beer Sales in Decline Amid Market Shift - Botswana","description":"The Clear Beer category at Kgalagadi Breweries Limited (KBL) experienced a 5.5 percent decline in 2023 compared to th ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift","og_locale":"en_US","og_type":"article","og_title":"Kbl\u2019S Clear Beer Sales in Decline Amid Market Shift","og_description":"The Clear Beer category at Kgalagadi Breweries Limited (KBL) experienced a 5.5 percent decline in 2023 compared to th ...","og_url":"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift","og_site_name":"Botswana","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2024-06-20T17:01:04+00:00","article_modified_time":"2024-06-20T17:44:10+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2024\/06\/sm_1718892821.409176.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"Kbl\u2019S Clear Beer Sales in Decline Amid Market Shift","datePublished":"2024-06-20T17:01:04+00:00","dateModified":"2024-06-20T17:44:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift"},"wordCount":588,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2024\/06\/sm_1718892821.409176.jpg","keywords":["Botswana"],"articleSection":["all news","economy","head lines"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift","url":"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift","name":"Kbl\u2019S Clear Beer Sales in Decline Amid Market Shift - Botswana","isPartOf":{"@id":"https:\/\/www.africa-press.net\/botswana\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2024\/06\/sm_1718892821.409176.jpg","datePublished":"2024-06-20T17:01:04+00:00","dateModified":"2024-06-20T17:44:10+00:00","author":{"@id":"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"The Clear Beer category at Kgalagadi Breweries Limited (KBL) experienced a 5.5 percent decline in 2023 compared to th ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift#primaryimage","url":"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2024\/06\/sm_1718892821.409176.jpg","contentUrl":"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2024\/06\/sm_1718892821.409176.jpg","width":1200,"height":630,"caption":"Kbl\u2019S Clear Beer Sales in Decline Amid Market Shift"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/botswana\/all-news\/kbls-clear-beer-sales-in-decline-amid-market-shift#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/botswana\/"},{"@type":"ListItem","position":2,"name":"Kbl\u2019S Clear Beer Sales in Decline Amid Market Shift"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/botswana\/#website","url":"https:\/\/www.africa-press.net\/botswana\/","name":"Botswana","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/botswana\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/posts\/50301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/comments?post=50301"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/posts\/50301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/media\/50300"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/media?parent=50301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/categories?post=50301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/botswana\/wp-json\/wp\/v2\/tags?post=50301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}