{"id":64504,"date":"2025-03-03T18:19:46","date_gmt":"2025-03-03T18:19:46","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/all-news\/zaron-cosmetics-extends-footprint-to-botswana"},"modified":"2025-03-30T15:36:12","modified_gmt":"2025-03-30T15:36:12","slug":"zaron-cosmetics-extends-footprint-to-botswana","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/zaron-cosmetics-extends-footprint-to-botswana","title":{"rendered":"Zaron Cosmetics Extends Footprint to Botswana"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Botswana. <\/strong><\/span><b>Conceived in the UK in 2010 before launching in Nigeria in 2011, the brand that was created by a woman of colour for women of colour has since expanded to 16 countries and continues to grow. <\/b><\/p>\n<p>One of Africa\u2019s fastest-growing beauty brands, Zaron Cosmetics, has officially announced its expansion plans into Botswana and has hosted a brunch in Gaborone as a step to that end.<\/p>\n<p>In collaboration with the Aesthetics and Beauty Industry Council of Botswana (ABICOB), the cosmetics powerhouse is set to revolutionise the local beauty landscape with its range of products tailored specifically for women of colour.<\/p>\n<p>Speaking in an interview at the brunch over the weekend, Zaron Cosmetics\u2019 Amen Ajayi, stated that Zaron was created by a woman of colour for women of colour.<\/p>\n<p>In a couple of weeks<\/p>\n<p>Originally conceived in Leeds, UK in 2010 before launching in Lagos, Nigeria in 2011, the brand has since expanded to 16 countries and continues to grow.<\/p>\n<p>\u201cABICOB is currently making partnerships with different distribution centres to place Zaron in major shops across Botswana,\u201d Ajayi said. \u201cIn a couple of weeks, our makeup and skincare products will be available on shelves.<\/p>\n<p>\u201cWe identified a gap in the market \u2013 many beauty products were not tailored to the needs of women of colour. Zaron fills that gap and exceeds expectations with premium, yet affordable cosmetics.\u201d<\/p>\n<p>Competitive<\/p>\n<p>Ajayi emphasised that the price range caters for medium to high income earners, ensuring that the quality products remain accessible. \u201cWe provide premium products at competitive prices so that the average person can afford our makeup and skincare,\u201d she said.<\/p>\n<p>The CEO of ABICOB, Christopher Batsalelwang, expressed enthusiasm about the partnership, describing it as a crucial step in positioning Botswana as a key player in the African beauty space.<\/p>\n<p>African beauty brands<\/p>\n<p>\u201cWe represent the beauty industry as an expert voice, advocating for benchmark standards and introducing successful African brands into our market,\u201d he said.<\/p>\n<p>\u201cOur vision is to see Botswana\u2019s beauty sector elevated, with proper self-regulation and industry data.<\/p>\n<p>\u201cWe aim to empower local communities and working closely with authorities to integrate locally-sourced beauty solutions into mainstream markets.\u201d<\/p>\n<p>Stigma<\/p>\n<p>Adding to the conversation, Miss Botswana director Ben Raletsatsi stressed the importance of shifting perceptions about the beauty industry.<\/p>\n<p>\u201cOne of the topics we were set to discuss at the postponed Beauty &amp; Aesthetics Expo was the stigma that beauty is for those who have \u2018failed at school\u2019 or its just a \u2018joke,\u2019\u201d he said.<\/p>\n<p>\u201cWe wanted to unite beauty professionals, entrepreneurs, and industry leaders to showcase innovation, creativity and business opportunities in the sector.\u201d<\/p>\n<p>Billion dollar industry<\/p>\n<p>Raletsatsi disclosed that the African beauty and cosmetics industry is billion dollar industry, emphasising that Botswana must seize the opportunity to claim its share.<\/p>\n<p>\u201cThe potential is massive,\u201d he said. \u201cIf we take this industry seriously, we can create jobs, economic growth and a thriving local beauty ecosystem.\u201d<\/p>\n<p><strong>For More News And Analysis About <span style=\"color: #ff6600\">Botswana<\/span> Follow <span style=\"color: #ff6600\">Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Botswana. Conceived in the UK in 2010 before launching in Nigeria in 2011, the brand that was created by a woman of colour for women of colour has since expanded to 16 countries and continues to grow. One of Africa\u2019s fastest-growing beauty brands, Zaron Cosmetics, has officially announced its expansion plans into Botswana [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":64503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[234],"class_list":["post-64504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-culture-and-art","tag-botswana"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zaron Cosmetics Extends Footprint to Botswana - Botswana<\/title>\n<meta name=\"description\" content=\"Conceived in the UK in 2010 before launching in Nigeria in 2011, the brand that was created by a woman of colour for ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/botswana\/all-news\/zaron-cosmetics-extends-footprint-to-botswana\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zaron Cosmetics Extends Footprint to Botswana\" \/>\n<meta property=\"og:description\" content=\"Conceived in the UK in 2010 before launching in Nigeria in 2011, the brand that was created by a woman of colour for ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/botswana\/all-news\/zaron-cosmetics-extends-footprint-to-botswana\" \/>\n<meta property=\"og:site_name\" content=\"Botswana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-03T18:19:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-30T15:36:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2025\/03\/sm_1741014446.594543.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/zaron-cosmetics-extends-footprint-to-botswana#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/zaron-cosmetics-extends-footprint-to-botswana\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Zaron Cosmetics Extends Footprint to Botswana\",\"datePublished\":\"2025-03-03T18:19:46+00:00\",\"dateModified\":\"2025-03-30T15:36:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/zaron-cosmetics-extends-footprint-to-botswana\"},\"wordCount\":495,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/zaron-cosmetics-extends-footprint-to-botswana#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2025\/03\/sm_1741014446.594543.jpg\",\"keywords\":[\"Botswana\"],\"articleSection\":[\"all news\",\"culture and art\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/botswana\/all-news\/zaron-cosmetics-extends-footprint-to-botswana#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/zaron-cosmetics-extends-footprint-to-botswana\",\"url\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/zaron-cosmetics-extends-footprint-to-botswana\",\"name\":\"Zaron Cosmetics Extends Footprint to Botswana - 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