{"id":7281,"date":"2022-05-20T13:47:46","date_gmt":"2022-05-20T13:47:46","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/all-news\/new-world-tv-the-togolese-group-shaking-up-the-audiovisual-giants"},"modified":"2022-05-20T17:21:07","modified_gmt":"2022-05-20T17:21:07","slug":"new-world-tv-the-togolese-group-shaking-up-the-audiovisual-giants","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/new-world-tv-the-togolese-group-shaking-up-the-audiovisual-giants","title":{"rendered":"New World TV \u2013 the Togolese group shaking up the audiovisual giants"},"content":{"rendered":"

Africa-Press – Botswana. <\/strong><\/span>Ever since it acquired the broadcasting rights in French-speaking Africa for the 2022 World Cup, New World TV has fuelled all kinds of fantasies. We investigated its promoters, financing and strategy.<\/b><\/p>\n

In March 2021, New World TV (NWT) made a remarkable entry into the small world of sports event broadcasters by acquiring \u2013 for about $15.8m \u2013 the broadcasting rights in French-speaking Africa for the 2022 World Cup in Qatar. Since then, the pay-TV channel created in 2015 in Lom\u00e9 continues to shop in this very closed market.<\/p>\n

It has won the UEFA rights to the Nations League, the latest European football competition, for the 2022 to 2028 editions, as well as the broadcasting rights in Francophone Africa for Euro 2024 and 2028.<\/p>\n

Positioning itself as a premium television channel, the channel has hired former TF1 star presenter Christian Jeanpierre, a future editorial director, and consultants to provide commentary on matches broadcast in French and local languages.<\/p>\n

The business community\u2019s curiosity is not only focused on the personality of its promoters but above all on the financing of the channel, which seems to have a lot of room for manoeuvre.<\/p>\n

A team in Paris<\/b>
\n\u201cThere is no public money at all in New World TV,\u201d say people close to the director-general, Kolani Nimonka. This 54-year-old lawyer, who holds a master\u2019s degree in business law from the University of Lom\u00e9, worked in the legal division of the Banque Populaire pour l\u2019Epargne et le Cr\u00e9dit (BPEC).<\/p>\n

He is the face of New World TV, whose promoter is Marc Adissou, a 46-year-old telecommunications engineer, the managing director and principal shareholder since 2016 of SKA Telecom, which is also owned by Rotimi Matthias Ibrahim and Olugbenga Omeiza Adebayo. SKA Telecom is also NWT\u2019s main technical partner.<\/p>\n

At the heart of this strategy is a team based in Paris, on Avenue de la Grande Arm\u00e9e, headed by lawyer Louis Biyao, who specialises in intellectual property law. The latter has recruited the London-based firm Media Business Solutions (MBS) \u2013 which was founded in 2012 by Richard Dimosi, a former Franco-Congolese journalist \u2013 as a technical partner to prepare the tender documents.<\/p>\n

Togolese state funding?<\/b>
\nEver since the channel invited several former football stars (Emmanuel Petit, Marcel Desailly, Emmanuel Adebayor and Basile Boli) to Lom\u00e9 last September, with the Togolese state\u2019s logistical and security support, there have been rumours that the latter has been financing the young company\u2019s development. The promoters themselves claim to benefit from the support of several local banks, including the Togolese subsidiary of the Burkinabe group Coris Bank International.<\/p>\n

With regard to its development plan, NWT aims to establish itself throughout sub-Saharan Africa. However, in order to compete with the French giant Canal+ International, it is counting on the strength of its offer (a package of about 100 channels including those of the French companies M6, TF1 and France T\u00e9l\u00e9visions and that of the Chinese company Startimes) and the fact that the French Ligue 1 broadcasts in local languages, including Ewe, Kotokoli and Kabye.<\/p>\n

It is also banking on its subscription costs (from 3,000 to 7,000 CFA francs), which are lower than those of its competitors. Claiming a subscriber base of 100,000 in Togo, it hopes to acquire between seven and ten million subscribers in sub-Saharan Africa within the next three years.<\/p>\n

For More News And Analysis About Botswana<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Botswana. Ever since it acquired the broadcasting rights in French-speaking Africa for the 2022 World Cup, New World TV has fuelled all kinds of fantasies. We investigated its promoters, financing and strategy. In March 2021, New World TV (NWT) made a remarkable entry into the small world of sports event broadcasters by acquiring […]<\/p>\n","protected":false},"author":84,"featured_media":7280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,8,17,16],"tags":[233,237,234],"class_list":["post-7281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-culture-and-art","category-homepage-english","category-sport","category-twitter","tag-africa-press","tag-africa-press-botswana","tag-botswana"],"yoast_head":"\nNew World TV \u2013 the Togolese group shaking up the audiovisual giants - Botswana<\/title>\n<meta name=\"description\" content=\"Ever since it acquired the broadcasting rights in French-speaking Africa for the 2022 World Cup, New World TV has fue ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/botswana\/all-news\/new-world-tv-the-togolese-group-shaking-up-the-audiovisual-giants\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New World TV \u2013 the Togolese group shaking up the audiovisual giants\" \/>\n<meta property=\"og:description\" content=\"Ever since it acquired the broadcasting rights in French-speaking Africa for the 2022 World Cup, New World TV has fue ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/botswana\/all-news\/new-world-tv-the-togolese-group-shaking-up-the-audiovisual-giants\" \/>\n<meta property=\"og:site_name\" content=\"Botswana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-20T13:47:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-20T17:21:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/05\/img-6287cde347d7d.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"732\" \/>\n\t<meta property=\"og:image:height\" content=\"418\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/new-world-tv-the-togolese-group-shaking-up-the-audiovisual-giants#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/new-world-tv-the-togolese-group-shaking-up-the-audiovisual-giants\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"New World TV \u2013 the Togolese group shaking up the audiovisual giants\",\"datePublished\":\"2022-05-20T13:47:46+00:00\",\"dateModified\":\"2022-05-20T17:21:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/new-world-tv-the-togolese-group-shaking-up-the-audiovisual-giants\"},\"wordCount\":563,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/new-world-tv-the-togolese-group-shaking-up-the-audiovisual-giants#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/05\/img-6287cde347d7d.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Botswana\",\"Botswana\"],\"articleSection\":[\"all news\",\"culture and art\",\"homepage-english\",\"sport\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/botswana\/all-news\/new-world-tv-the-togolese-group-shaking-up-the-audiovisual-giants#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/new-world-tv-the-togolese-group-shaking-up-the-audiovisual-giants\",\"url\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/new-world-tv-the-togolese-group-shaking-up-the-audiovisual-giants\",\"name\":\"New World TV \u2013 the Togolese group shaking up the audiovisual giants - 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