{"id":8571,"date":"2022-06-14T08:18:24","date_gmt":"2022-06-14T08:18:24","guid":{"rendered":"https:\/\/www.africa-press.net\/botswana\/all-news\/coca-colas-volumes-soar-despite-sugar-tax"},"modified":"2022-06-14T09:02:51","modified_gmt":"2022-06-14T09:02:51","slug":"coca-colas-volumes-soar-despite-sugar-tax","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/botswana\/all-news\/coca-colas-volumes-soar-despite-sugar-tax","title":{"rendered":"Coca Cola\u2019s volumes soar despite sugar tax"},"content":{"rendered":"

Africa-Press – Botswana. <\/strong><\/span>The country\u2019s largest soft drinks producer, Coca Cola Beverages Botswana (CCBB), saw its net sales revenue jump nearly 23% last year, compared to 2020, despite the imposition of the sugar tax introduced on sweetened beverages.<\/b>
\nIn the Sechaba Brewery Holdings\u2019 annual report released this week, directors said last year began with \u201crecord-breaking deliverables\u201d in the first quarter, followed by normalised volumes in the second and third quarter, before a dip in momentum in the last three months of the year. Total volumes for the year were up 17.4% year on year and nearly eight percent above target.<\/p>\n

Sechaba, which holds 49.9% equity in CCBB, had previously expressed concerns that the sugar levy introduced in April last year would impact the demand for its product and deflate sales volumes.<\/p>\n

\u201cWith the long-term effects of the COVID-19 pandemic still prevalent in the Botswana market, 2021 was a year centred on ‘recovery’ for all businesses,\u201d directors stated. \u201cHowever, this recovery was seriously threatened by the introduction of a sugar tax on top of the VAT and fuel price increases simultaneously implemented. \u201cDespite these headwinds, not only to the business but also our consumers\u2019 pockets, CCBB did excellently to reach all its volume targets and beyond.\u201d<\/p>\n

Directors noted that the 440ml can was a particular anchor of growth for the year, with sales rising 34.8% year on year and having \u201ca very positive effect on the year\u2019s profitability\u201d. Volumes were driven by the two-litre packs which contributed 62.8% of total sales.<\/p>\n

CCBB\u2019s sparkling soft drink portfolio continued to be the largest category in the business, contributing to 87.4% of total volumes for the year. The category was driven by the core Coke, Fanta, and Sprite brands, with the Coke brand closing the year +14.2% above target. Directors said although the second-largest sparkling brand, Fanta, saw declines, these were offset by the resurgence of the Sparletta brand, which delivered 15.5% above target volumes.<\/p>\n

\u201cThe CCBB trade marketing team did excellently to support the sparkling category throughout the year, constantly maintaining visibility in trade through promotions and activations,\u201d directors said.<\/p>\n

Sechaba\u2019s share of profits from CCBB rose to P65.2 million in the year ended December 31, 2021, compared to P51 million in the previous corresponding period. The holding company\u2019s chair, Tabuya Tau hailed the resilience of CCBB and Kgalagadi Breweries Limited, Sechaba\u2019s other associate in which it holds 49.9%.<\/p>\n

\u201cWe are grateful for the confidence that customers of our associates have shown in them and looking forward, we are emerging from the pandemic even more resilient, aligned, and stronger than before,\u201d she said.<\/p>\n

For More News And Analysis About Botswana<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Botswana. The country\u2019s largest soft drinks producer, Coca Cola Beverages Botswana (CCBB), saw its net sales revenue jump nearly 23% last year, compared to 2020, despite the imposition of the sugar tax introduced on sweetened beverages. In the Sechaba Brewery Holdings\u2019 annual report released this week, directors said last year began with \u201crecord-breaking […]<\/p>\n","protected":false},"author":84,"featured_media":8570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8,16],"tags":[233,237,234],"class_list":["post-8571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","category-twitter","tag-africa-press","tag-africa-press-botswana","tag-botswana"],"yoast_head":"\nCoca Cola\u2019s volumes soar despite sugar tax - Botswana<\/title>\n<meta name=\"description\" content=\"The country\u2019s largest soft drinks producer, Coca Cola Beverages Botswana (CCBB), saw its net sales revenue jump nearl ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/botswana\/all-news\/coca-colas-volumes-soar-despite-sugar-tax\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca Cola\u2019s volumes soar despite sugar tax\" \/>\n<meta property=\"og:description\" content=\"The country\u2019s largest soft drinks producer, Coca Cola Beverages Botswana (CCBB), saw its net sales revenue jump nearl ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/botswana\/all-news\/coca-colas-volumes-soar-despite-sugar-tax\" \/>\n<meta property=\"og:site_name\" content=\"Botswana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-14T08:18:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-14T09:02:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/06\/postQueueImg_1-62a84e80c6bf3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/coca-colas-volumes-soar-despite-sugar-tax#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/coca-colas-volumes-soar-despite-sugar-tax\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Coca Cola\u2019s volumes soar despite sugar tax\",\"datePublished\":\"2022-06-14T08:18:24+00:00\",\"dateModified\":\"2022-06-14T09:02:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/coca-colas-volumes-soar-despite-sugar-tax\"},\"wordCount\":440,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/coca-colas-volumes-soar-despite-sugar-tax#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/botswana\/sites\/38\/2022\/06\/postQueueImg_1-62a84e80c6bf3.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Botswana\",\"Botswana\"],\"articleSection\":[\"all news\",\"economy\",\"homepage-english\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/botswana\/all-news\/coca-colas-volumes-soar-despite-sugar-tax#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/coca-colas-volumes-soar-despite-sugar-tax\",\"url\":\"https:\/\/www.africa-press.net\/botswana\/all-news\/coca-colas-volumes-soar-despite-sugar-tax\",\"name\":\"Coca Cola\u2019s volumes soar despite sugar tax - 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