{"id":17406,"date":"2021-07-31T13:23:27","date_gmt":"2021-07-31T13:23:27","guid":{"rendered":"https:\/\/www.africa-press.net\/burkina-faso\/?p=17406"},"modified":"2021-07-31T19:11:00","modified_gmt":"2021-07-31T19:11:00","slug":"burkina-le-club-des-marketeurs-lance-la-premiere-edition-de-marketing-and-sales-days-pour-booster-le-secteur-des-textiles","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/burkina-faso\/economie\/burkina-le-club-des-marketeurs-lance-la-premiere-edition-de-marketing-and-sales-days-pour-booster-le-secteur-des-textiles","title":{"rendered":"Le club des marketeurs lance la premi\u00e8re \u00e9dition de \u00ab\u00a0Marketing and sales days\u00a0\u00bb pour booster le secteur des textiles"},"content":{"rendered":"

Africa-Press<\/a> – Burkina Faso<\/a>. <\/strong><\/span>La premi\u00e8re \u00e9dition de \u00ab\u00a0Marketing and sales days\u00a0\u00bb, organis\u00e9e par Burkina marketing and sales managers Club (BMSMC), en collaboration avec l\u2019Union des professionnels du textile de l\u2019habillement et de la couture (UPROTEX-HAC), s\u2019est tenue ce vendredi 30 juillet 2021, \u00e0 Ouagadougou. Plac\u00e9 sous le th\u00e8me : \u00ab Mise en march\u00e9 du pagne traditionnel : analyses et propositions \u00bb, cet \u00e9v\u00e8nement visait \u00e0 promouvoir le textile burkinab\u00e8 au plan local et au-del\u00e0 des fronti\u00e8res du Burkina Faso.<\/b><\/p>\n

Pour mettre en relief un certain nombre de secteurs, l\u2019association des professionnels du marketing et de la vente, Burkina marketing and sales managers club, a d\u00e9cid\u00e9 d\u2019instituer un \u00e9v\u00e8nement annuel, le \u00a0\u00bb Marketing and sales days\u00a0\u00bb.<\/p>\n

La premi\u00e8re \u00e9dition de cet \u00e9v\u00e8nement a eu lieu ce vendredi 30 juillet 2021 \u00e0 Ouagadougou. Elle a regroup\u00e9 les acteurs du secteur du textile, de la couture et des sp\u00e9cialistes du marketing. Les participants ont pu b\u00e9n\u00e9ficier de panels sur les opportunit\u00e9s de labellisation, de formation et de financement, d\u2019une formation sur les techniques et outils de communication et d\u2019une formation sur les techniques de vente.<\/p>\n

Selon le pr\u00e9sident du BMSMC, Boureima Ma\u00efga : \u00ab La premi\u00e8re \u00e9dition de Marketing and sales day porte sur tout ce qui concerne le marketing et la vente. Cependant, la particularit\u00e9 de la premi\u00e8re \u00e9dition toujours selon lui, c\u2019est la collaboration avec le secteur du monde du textile et de la couture \u00bb. A cet effet, M. Ma\u00efga a remerci\u00e9 tous les acteurs qui ont contribu\u00e9 \u00e0 la r\u00e9ussite de l\u2019\u00e9v\u00e8nement appel\u00e9 \u00e0 se renouveler.<\/p>\n

Il esp\u00e8re \u00e9galement que cette premi\u00e8re \u00e9dition aura un \u00ab impact consid\u00e9rable en termes de renforcement de capacit\u00e9s pour les diff\u00e9rents acteurs du monde du textile et de la couture. \u00bb<\/p>\n

Pour Georges Dua Bayala, pr\u00e9sident de l\u2019Union des professionnels du textile, de l\u2019habillement et de la couture, cet \u00e9v\u00e8nement vient \u00e0 point nomm\u00e9. Selon ses explications, toute activit\u00e9 de nos jours a besoin d\u2019avancer et le secteur du textile est un secteur porteur, mais qui rencontre d\u2019\u00e9normes difficult\u00e9s en mati\u00e8re de formation et de strat\u00e9gie de vente.<\/p>\n

\u00ab Nous fabriquons des produits que nous ne pouvons m\u00eame pas \u00e9couler. Et quand nous arrivons \u00e0 les \u00e9couler, c\u2019est avec quelques clients seulement. Nous voulons d\u00e9sormais \u00e9couler nos produits au-del\u00e0 du Burkina. Et pour cela, nous avons besoin d\u2019un accompagnement \u00bb, explique-t-il.<\/p>\n

Le repr\u00e9sentant du directeur g\u00e9n\u00e9ral du commerce, Harouna Bandaogo, a remerci\u00e9 et encourag\u00e9 les promoteurs de l\u2019activit\u00e9. Il a affirm\u00e9 la disponibilit\u00e9 du gouvernement \u00e0 les accompagner dans les ann\u00e9es \u00e0 venir.<\/p>\n

\u00ab Au sein du d\u00e9partement en charge du commerce, la probl\u00e9matique de la mise en \u0153uvre des produits locaux est prise \u00e0 c\u0153ur \u00e0 travers diff\u00e9rentes actions pour lesquelles le minist\u00e8re met en \u0153uvre la diversification des produits locaux, mais aussi le d\u00e9veloppement de ces produits locaux. C\u2019est dans cette perspective que le minist\u00e8re collabore avec le club des marketeurs pour la mise en march\u00e9 des produits locaux et des actions de visibilit\u00e9 \u00e0 travers leur expertise. \u00bb a-t-il affirm\u00e9.<\/p>\n

En rappel, Burkina marketing and sales managers club est une association des professionnels des m\u00e9tiers du marketing, de la distribution et de la vente au Burkina qui ont d\u00e9cid\u00e9 de f\u00e9d\u00e9rer leurs comp\u00e9tences et r\u00e9seaux en vue de la d\u00e9fense de la profession, de la valorisation des techniques de marketing, ainsi que de la promotion du \u00ab Made in Burkina \u00bb au niveau des entreprises et du \u00ab Consommons local \u00bb pour ce qui concerne le public consommateur.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Burkina Faso. La premi\u00e8re \u00e9dition de \u00ab\u00a0Marketing and sales days\u00a0\u00bb, organis\u00e9e par Burkina marketing and sales managers Club (BMSMC), en collaboration avec l\u2019Union des professionnels du textile de l\u2019habillement et de la couture (UPROTEX-HAC), s\u2019est tenue ce vendredi 30 juillet 2021, \u00e0 Ouagadougou. Plac\u00e9 sous le th\u00e8me : \u00ab Mise en march\u00e9 du […]<\/p>\n","protected":false},"author":82,"featured_media":17405,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,10],"tags":[111,725,29],"class_list":["post-17406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-burkina-faso","tag-burkina-faso"],"yoast_head":"\nLe club des marketeurs lance la premi\u00e8re \u00e9dition de "Marketing and sales days" pour booster le secteur des textiles - Burkina Faso<\/title>\n<meta name=\"description\" content=\"La premi\u00e8re \u00e9dition de "Marketing and sales days", organis\u00e9e par Burkina marketing and sales managers Club (BMSMC), e ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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