{"id":34349,"date":"2022-03-03T19:30:04","date_gmt":"2022-03-03T19:30:04","guid":{"rendered":"https:\/\/www.africa-press.net\/burkina-faso\/?p=34349"},"modified":"2022-03-03T17:58:30","modified_gmt":"2022-03-03T17:58:30","slug":"master-class-2022-de-listic-deux-promoteurs-culturels-partagent-leurs-experiences","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/burkina-faso\/culture-et-art\/master-class-2022-de-listic-deux-promoteurs-culturels-partagent-leurs-experiences","title":{"rendered":"Master class 2022 de l\u2019ISTIC : deux promoteurs culturels partagent leurs exp\u00e9riences"},"content":{"rendered":"

Africa-Press – Burkina Faso. <\/strong><\/span>Dans le cadre du master class 2022, l\u2019Institut des sciences et techniques de l\u2019information et de la communication (ISTIC) a organis\u00e9, le mercredi 2 mars 2022, \u00e0 Ouagadougou, une conf\u00e9rence publique sur le th\u00e8me : \u00ab Le d\u00e9veloppement des relations presse et relations publiques dans l\u2019organisation des \u00e9v\u00e8nementiels \u00bb.<\/b><\/p>\n

Deux promoteurs culturels ont partag\u00e9 leurs exp\u00e9riences en mati\u00e8re de relations publiques avec les stagiaires de l\u2019Institut des sciences et techniques de l\u2019information et de la communication (ISTIC) \u00e0 l\u2019occasion d\u2019une conf\u00e9rence publique organis\u00e9e dans le cadre du master class 2022 de l\u2019\u00e9cole. Jean Marie Nabi dit Zopito et Honor\u00e9 Bambara, respectivement promoteurs du festival Afro-beat et de Miss Universit\u00e9s ont d\u00e9velopp\u00e9, le mercredi 2 mars 2022, \u00e0 Ouagadougou, le th\u00e8me : \u00ab Le d\u00e9veloppement des relations presse et relations publiques dans l\u2019organisation des \u00e9v\u00e8nementiels \u00bb. Ce cadre d\u2019\u00e9changes et de partage d\u2019exp\u00e9riences vise \u00e0 permettre aux stagiaires de s\u2019impr\u00e9gner des r\u00e9alit\u00e9s professionnelles sur le terrain dans leur domaine de formation, notamment ceux de la fili\u00e8re communication. Selon M. Nabi, le festival Afro-beat qui c\u00e9l\u00e8bre ses dix ans d\u2019existence \u00e0 l\u2019\u00e9dition 2022 a \u00e9t\u00e9 lanc\u00e9 en 2012. \u00ab Nous avons commenc\u00e9 \u00e0 organiser le festival de musique Afro-beat en 2012. Nous avons analys\u00e9 l\u2019univers culturel et remarqu\u00e9 qu\u2019il n\u2019y avait pas d\u2019activit\u00e9s de ce genre \u00bb, a-t-il indiqu\u00e9. A l\u2019en croire, l\u2019art \u00e9tant au service de tout, Afro-beat est un festival militant qui aborde les sujets de libert\u00e9 d\u2019expression, de droits humains et qui apporte concr\u00e8tement le d\u00e9veloppement. Pour ce faire, a-t-il fait savoir, il a \u00e9t\u00e9 d\u00e9cid\u00e9 de mettre en place un certain nombre d\u2019actions communicationnelles \u00e0 l\u2019endroit des professionnels de la culture, des m\u00e9dias et du grand public sur la vision de ce festival. \u00ab Au regard des impacts du festival, plusieurs personnalit\u00e9s acceptent nous accompagner et Afro-beat est devenu un barom\u00e8tre de la mesure des performances des artistes du Burkina Faso \u00bb, a soutenu Jean Marie Nabi.<\/p>\n

Apr\u00e8s M. Nabi, le promoteur de Miss Universit\u00e9s, Honor\u00e9 Bambara, a expliqu\u00e9 aux \u00e9tudiants la nuance qui existe entre la communication \u00e9v\u00e8nementielle et la communication autour d\u2019un \u00e9v\u00e9nement. A l\u2019entendre, le premier est un outil hors m\u00e9dias que les entreprises peuvent utiliser pour communiquer. Il a cit\u00e9 en guise d\u2019exemples, un d\u00e9part \u00e0 la retraite, un anniversaire, etc. Et le second est utilis\u00e9 pour la visibilit\u00e9 d\u2019un \u00e9v\u00e8nement. \u00ab Pour la visibilit\u00e9 de Miss Universit\u00e9s, nous sommes pass\u00e9s par les m\u00e9dias, les affichages, les r\u00e9seaux sociaux, etc. \u00bb, a-t-il affirm\u00e9. Aux dires de M. Bambara, trois grandes p\u00e9riodes d\u2019\u00e9volution de communication ont caract\u00e9ris\u00e9 Miss Universit\u00e9s. Il s\u2019agit, a-t-il cit\u00e9, de la communication diversifi\u00e9e entre 2003-2010 (non pr\u00e9cise), la communication s\u00e9lective de 2011 \u00e0 2017 (pr\u00e9cise) et la communication digitale de 2018 \u00e0 nos jours. \u00ab Pour la bonne marche de Miss Universit\u00e9s, nous entretenons des relations publiques pour se faire accepter, avoir la cr\u00e9dibilit\u00e9 et la confiance tout en faisant connaitre notre \u00e9v\u00e8nement au public et en acqu\u00e9rant le soutien des personnalit\u00e9s \u00bb, a confi\u00e9 Honor\u00e9 Bambara. Dans la phase des questions-r\u00e9ponses, les \u00e9tudiants ont voulu savoir si le promoteur de Miss Universit\u00e9s ne craint pas de voir le d\u00e9clin de son entreprise, vu la naissance d\u2019autres concours similaires. Honor\u00e9 Bambara a r\u00e9pondu qu\u2019il n\u2019a pas peur, car il y a de l\u2019innovation et du travail qui se font autour de sa structure. Qu\u2019est-ce qui vous motive \u00e0 continuer ce travail ? M. Bambara a affirm\u00e9 qu\u2019en plus de la bonne \u00e9volution de son entreprise, le travail de promoteur culturel reste avant tout pour lui une passion. Le promoteur d\u2019Afro-beat a r\u00e9pondu \u00e0 une interrogation portant sur la mobilisation des artistes-stars pour prester lors de son festival. \u00ab C\u2019est ma position de manager, de pr\u00e9sentateur t\u00e9l\u00e9, une sorte de redevabilit\u00e9 en ma personne et aussi le budget cons\u00e9quent mobilis\u00e9 pour l\u2019\u00e9v\u00e8nement qui le permettent \u00bb, a-t-il r\u00e9torqu\u00e9.<\/p>\n

Timoth\u00e9e SOME timothesom@yahoo.fr<\/b><\/p>\n

Alice SAWADOGO D\u00f4 DAO (Stagiaires)<\/b><\/p>\n

Pour plus d’informations et d’analyses sur la Burkina Faso<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Burkina Faso. Dans le cadre du master class 2022, l\u2019Institut des sciences et techniques de l\u2019information et de la communication (ISTIC) a organis\u00e9, le mercredi 2 mars 2022, \u00e0 Ouagadougou, une conf\u00e9rence publique sur le th\u00e8me : \u00ab Le d\u00e9veloppement des relations presse et relations publiques dans l\u2019organisation des \u00e9v\u00e8nementiels \u00bb. Deux promoteurs […]<\/p>\n","protected":false},"author":82,"featured_media":34348,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11,10],"tags":[1333,111,725,29,4172,4171,3702],"class_list":["post-34349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-et-art","category-homepage-french","category-toutes-les-actualites","tag-1333","tag-africa-press","tag-africa-press-burkina-faso","tag-burkina-faso","tag-class","tag-listic","tag-master"],"yoast_head":"\nMaster class 2022 de l\u2019ISTIC : deux promoteurs culturels partagent leurs exp\u00e9riences - Burkina Faso<\/title>\n<meta name=\"description\" content=\"Dans le cadre du master class 2022, l\u2019Institut des sciences et techniques de l\u2019information et de la communication (IS ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/burkina-faso\/culture-et-art\/master-class-2022-de-listic-deux-promoteurs-culturels-partagent-leurs-experiences\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master class 2022 de l\u2019ISTIC : deux promoteurs culturels partagent leurs exp\u00e9riences\" \/>\n<meta property=\"og:description\" content=\"Dans le cadre du master class 2022, l\u2019Institut des sciences et techniques de l\u2019information et de la communication (IS ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/burkina-faso\/culture-et-art\/master-class-2022-de-listic-deux-promoteurs-culturels-partagent-leurs-experiences\" \/>\n<meta property=\"og:site_name\" content=\"Burkina Faso\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-03T19:30:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/burkina\/sites\/42\/2022\/03\/img-6221016ce53ae.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/burkina-faso\/culture-et-art\/master-class-2022-de-listic-deux-promoteurs-culturels-partagent-leurs-experiences#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/burkina-faso\/culture-et-art\/master-class-2022-de-listic-deux-promoteurs-culturels-partagent-leurs-experiences\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/burkina-faso\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Master class 2022 de l\u2019ISTIC : deux promoteurs culturels partagent leurs exp\u00e9riences\",\"datePublished\":\"2022-03-03T19:30:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/burkina-faso\/culture-et-art\/master-class-2022-de-listic-deux-promoteurs-culturels-partagent-leurs-experiences\"},\"wordCount\":733,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/burkina-faso\/culture-et-art\/master-class-2022-de-listic-deux-promoteurs-culturels-partagent-leurs-experiences#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/burkina\/sites\/42\/2022\/03\/img-6221016ce53ae.jpg\",\"keywords\":[\"2022\",\"Africa Press\",\"Africa Press-Burkina Faso\",\"Burkina Faso\",\"class\",\"l\u2019ISTIC\",\"Master\"],\"articleSection\":[\"Culture et Art\",\"homepage-french\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/burkina-faso\/culture-et-art\/master-class-2022-de-listic-deux-promoteurs-culturels-partagent-leurs-experiences#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/burkina-faso\/culture-et-art\/master-class-2022-de-listic-deux-promoteurs-culturels-partagent-leurs-experiences\",\"url\":\"https:\/\/www.africa-press.net\/burkina-faso\/culture-et-art\/master-class-2022-de-listic-deux-promoteurs-culturels-partagent-leurs-experiences\",\"name\":\"Master class 2022 de l\u2019ISTIC : deux promoteurs culturels partagent leurs exp\u00e9riences - 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