{"id":5196,"date":"2021-02-05T16:50:55","date_gmt":"2021-02-05T16:50:55","guid":{"rendered":"https:\/\/www.africa-press.net\/burkina-faso\/?p=5196"},"modified":"2021-02-05T13:21:22","modified_gmt":"2021-02-05T13:21:22","slug":"partage-ou-non-des-donnees-personnelles-apple-veut-deployer-app-tracking-transparency","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/burkina-faso\/toutes-les-actualites\/partage-ou-non-des-donnees-personnelles-apple-veut-deployer-app-tracking-transparency","title":{"rendered":"Partage ou non des donn\u00e9es personnelles : Apple veut d\u00e9ployer \u00ab App Tracking Transparency \u00bb"},"content":{"rendered":"

Africa-Press<\/a> – Burkina Faso<\/a>. <\/strong><\/span>L\u2019armistice n\u2019est pas pr\u00eat d\u2019\u00eatre sign\u00e9e entre Apple et Facebook. La marque \u00e0 la pomme a en effet d\u00e9voil\u00e9 de nouvelles informations sur sa fonctionnalit\u00e9 \u00ab App Tracking Transparency \u00bb, et compte bien la d\u00e9ployer malgr\u00e9 les protestations de Facebook. Avec cette fonctionnalit\u00e9, lors de l\u2019ouverture d\u2019une application sur les iPhone et iPad, les utilisateurs pourront choisir de ne pas fournir leurs donn\u00e9es personnelles \u00e0 cette derni\u00e8re.<\/p>\n

Dans un nouveau rapport, Apple a donn\u00e9 l\u2019emploi du temps du d\u00e9ploiement de son nouvel outil, dont l\u2019objectif principal est de donner le choix aux utilisateurs d\u2019\u00eatre \u00ab track\u00e9s \u00bb ou pas par les applications tierces.<\/p>\n

Annonc\u00e9e lors de la WWDC 2020, cette fonctionnalit\u00e9 devait au d\u00e9part arriver en m\u00eame temps que la mise \u00e0 jour iOS 14 en septembre 2020. La firme de Cupertino a toutefois retard\u00e9 sa sortie pour 2021 afin que les d\u00e9veloppeurs aient le temps de s\u2019y pr\u00e9parer.<\/p>\n

L\u2019App Tracking Transparency sera bient\u00f4t disponible, et les nombreuses critiques de Facebook \u00e0 son encontre n\u2019ont pas pouss\u00e9 Apple \u00e0 revenir en arri\u00e8re. Lors de l\u2019ouverture d\u2019une application sur leur iPhone ou iPad, les utilisateurs pourront ainsi choisir de ne pas fournir leurs donn\u00e9es personnelles \u00e0 cette derni\u00e8re.<\/p>\n

Tim Cook, PGD d\u2019Apple, n\u2019a d\u2019ailleurs pas m\u00e2ch\u00e9 ses mots en critiquant le mod\u00e8le \u00e9conomique de Facebook sans jamais le citer nomm\u00e9ment : \u00ab Si une entreprise s\u2019est b\u00e2tie sur le fait de tromper ses utilisateurs, sur l\u2019exploitation de donn\u00e9es, sur des choix qui ne sont pas du tout des choix, alors elle ne m\u00e9rite pas nos louanges \u2013 elle m\u00e9rite une r\u00e9forme. Il est grand temps d\u2019arr\u00eater de pr\u00e9tendre que cette approche n\u2019a pas un co\u00fbt de polarisation, de perte de confiance, et oui, de violence. On ne peut pas laisser un dilemme social devenir une catastrophe sociale \u00bb.<\/p>\n

Depuis l\u2019annonce de l\u2019App Tracking Transparency, Facebook ne cesse de critiquer la fonctionnalit\u00e9. La firme de Mark Zuckerberg affirme qu\u2019elle va endommager le monde de la publicit\u00e9 et se place en d\u00e9fenseur des petites entreprises qui n\u2019auront plus de moyen d\u2019avoir recours \u00e0 la publicit\u00e9 cibl\u00e9e \u00e0 cause de cette derni\u00e8re. Le r\u00e9seau social a \u00e9t\u00e9 jusqu\u2019\u00e0 attaquer Apple par voie de presse. Ce qui a d\u2019ailleurs laiss\u00e9 certains de ses employ\u00e9s dubitatifs.<\/p>\n

\u00ab Apple a tout int\u00e9r\u00eat \u00e0 utiliser sa position dominante sur la plateforme pour interf\u00e9rer avec le fonctionnement de nos applications et d\u2019autres applications, ce qu\u2019elle fait r\u00e9guli\u00e8rement pour privil\u00e9gier les siennes. Cela a un impact sur la croissance de millions d\u2019entreprises \u00e0 travers le monde \u00bb, a d\u00e9clar\u00e9 Mark Zuckerberg.<\/p>\n

Facebook craint des r\u00e9percussions de l\u2019App Tracking Transparency sur son activit\u00e9 et ses revenus ; bien que le r\u00e9seau social vienne de signer un trimestre record, il craint pour 2021, puisque la fonctionnalit\u00e9 va directement \u00e0 l\u2019encontre de son mod\u00e8le \u00e9conomique. Facebook n\u2019est pas loin de pr\u00e9parer une plainte \u00e0 l\u2019encontre d\u2019Apple pour pratiques anticoncurrentielles.<\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Burkina Faso. L\u2019armistice n\u2019est pas pr\u00eat d\u2019\u00eatre sign\u00e9e entre Apple et Facebook. La marque \u00e0 la pomme a en effet d\u00e9voil\u00e9 de nouvelles informations sur sa fonctionnalit\u00e9 \u00ab App Tracking Transparency \u00bb, et compte bien la d\u00e9ployer malgr\u00e9 les protestations de Facebook. Avec cette fonctionnalit\u00e9, lors de l\u2019ouverture d\u2019une application sur les iPhone […]<\/p>\n","protected":false},"author":82,"featured_media":5195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,11,10],"tags":[111,725,38,1209,29,1210,574],"class_list":["post-5196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-divers","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-burkina-faso","tag-alerte-burkina-24","tag-apple","tag-burkina-faso","tag-facebook","tag-tech"],"yoast_head":"\nPartage ou non des donn\u00e9es personnelles : Apple veut d\u00e9ployer \u00ab App Tracking Transparency \u00bb - Burkina Faso<\/title>\n<meta name=\"description\" content=\"L\u2019armistice n\u2019est pas pr\u00eat d\u2019\u00eatre sign\u00e9e entre Apple et Facebook. 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