{"id":86841,"date":"2024-05-20T11:46:20","date_gmt":"2024-05-20T11:46:20","guid":{"rendered":"https:\/\/www.africa-press.net\/burkina-faso\/politique\/laudience-de-la-presse-numerique-continue-de-croitre-en-afrique"},"modified":"2024-05-20T12:10:38","modified_gmt":"2024-05-20T12:10:38","slug":"laudience-de-la-presse-numerique-continue-de-croitre-en-afrique","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/burkina-faso\/economie\/laudience-de-la-presse-numerique-continue-de-croitre-en-afrique","title":{"rendered":"L\u2019audience de la presse num\u00e9rique continue de croitre en Afrique"},"content":{"rendered":"

Africa-Press – Burkina Faso. <\/strong><\/span>Selon un sondage d\u2019Afrobarometer, entre 2021 et 2023 seulement 15% des participants ont utilise\u0301 la presse papier pour s\u2019informer. Internet et les re\u0301seaux sociaux sont conside\u0301re\u0301s comme des sources d\u2019informations pour respectivement 41% et 45% des sonde\u0301s.<\/p>\n

L\u2019information nume\u0301rique commence a\u0300 devenir l\u2019une des principales sources d\u2019information en Afrique. C\u2019est ce que sugge\u0300re un sondage publie\u0301 en avril 2024 par Afrobarometer qui indique que sur la pe\u0301riode 2021-2023, 41% des participants utilisent internet, essentiellement les sites d\u2019information en ligne et leurs extensions sur les re\u0301seaux sociaux, pour s\u2019informer. Sur la pe\u0301riode 2014-2015, seulement 22% des sonde\u0301s d\u2019Afrobarometer s\u2019informaient gra\u0302ce a\u0300 internet.<\/p>\n

<\/p>\n

Ces chiffres, obtenus sur la base de 53 444 entretiens re\u0301alise\u0301s dans 39 pays africains, viennent confirmer la croissance de l\u2019audience de la presse nume\u0301rique. Ce canal est seulement de\u0301passe\u0301 par la radio, la te\u0301le\u0301vision et les re\u0301seaux sociaux comme sources d\u2019informations.<\/p>\n

Affichant 21% de mentions dans le sondage sur la pe\u0301riode 2014-2015, les re\u0301seaux sociaux sont en effet cite\u0301s par 45% des sonde\u0301s comme source d\u2019information pour la pe\u0301riode 2021-2023.<\/p>\n

Notons que l\u2019usage de la radio en Afrique, s\u2019il a le\u0301ge\u0300rement baisse\u0301 en fait toujours la principale source d\u2019information du continent. Cite\u0301 par 71% des sonde\u0301s entre 2014 et 2015, la radio n\u2019est plus une source d\u2019information que pour 66% des participants au sondage Afrobarometer sur la pe\u0301riode 2021-2023.<\/p>\n

Pour la te\u0301le\u0301vision, 54% des personnes sonde\u0301es par Afrobarometer la citent comme source d\u2019information sur la pe\u0301riode 2021-2023. Sur la pe\u0301riode 2014-2015, 52 % des sonde\u0301s conside\u0301raient la te\u0301le\u0301vision comme une source d\u2019information.<\/p>\n

La presse papier, est la source d\u2019information la moins utilise\u0301e sur la pe\u0301riode 2021-2023 selon l\u2019e\u0301tude. Elle est cite\u0301e par 15 % des sonde\u0301s. Sur la pe\u0301riode 2014-2015, elle e\u0301tait mentionne\u0301e par 22% des sonde\u0301s Afrobarometer comme source d\u2019information.<\/p>\n

Concernant la croissance de l\u2019utilisation des re\u0301seaux sociaux et des me\u0301dias nume\u0301riques pour s\u2019informer en Afrique, le rapport ne pre\u0301cise pas que sur les re\u0301seaux sociaux, la population s\u2019informe beaucoup sur les comptes de la presse en ligne. Toutefois, l\u2019usage des re\u0301seaux sociaux pour s\u2019informer pourrait baisser dans un futur proche et ce pour plusieurs raisons. Premie\u0300rement, suite a\u0300 de nombreuses plaintes concernant la de\u0301sinformation, les re\u0301seaux sociaux commencent a\u0300 re\u0301duire l\u2019exposition a\u0300 l\u2019actualite\u0301 pour mieux re\u0301fe\u0301rencer le divertissement. Ensuite, cela e\u0301vite e\u0301galement les pole\u0301miques concernant le versement de droits voisins aux me\u0301dias. Un re\u0301cent rapport de Chartbeat et SimilarWeb remarque, par exemple, que le re\u0301fe\u0301rencement de Facebook vers les sites web de plusieurs centaines d\u2019e\u0301diteurs de presse a diminue\u0301 de 50 % en 2023.<\/p>\n

L\u2019audience des me\u0301dias nume\u0301riques pourrait e\u0301galement e\u0302tre affecte\u0301e dans les prochaines semaines. Lors de l\u2019e\u0301dition 2024 de sa confe\u0301rence annuelle Google I\/O, la filiale d\u2019Alphabet a annonce\u0301 son intention de re\u0301fe\u0301rencer prioritairement les re\u0301sume\u0301s de sa fonction IA Overviews en re\u0301ponse aux questions des internautes. De\u0301sormais les liens des me\u0301dias re\u0301pondant aux questions des utilisateurs de Google sur divers sujets seront re\u0301fe\u0301rence\u0301s apre\u0300s des re\u0301sume\u0301s de l\u2019IA. Ces re\u0301sume\u0301s seront pourtant re\u0301alise\u0301s gra\u0302ce aux contenus des me\u0301dias, ce qui suscite une controverse concernant les droits d\u2019auteur.<\/p>\n

Pour plus d’informations et d’analyses sur la Burkina Faso<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Burkina Faso. Selon un sondage d\u2019Afrobarometer, entre 2021 et 2023 seulement 15% des participants ont utilise\u0301 la presse papier pour s\u2019informer. Internet et les re\u0301seaux sociaux sont conside\u0301re\u0301s comme des sources d\u2019informations pour respectivement 41% et 45% des sonde\u0301s. L\u2019information nume\u0301rique commence a\u0300 devenir l\u2019une des principales sources d\u2019information en Afrique. C\u2019est ce […]<\/p>\n","protected":false},"author":82,"featured_media":86840,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[111,725,29],"class_list":["post-86841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-africa-press","tag-africa-press-burkina-faso","tag-burkina-faso"],"yoast_head":"\nL\u2019audience de la presse num\u00e9rique continue de croitre en Afrique - Burkina Faso<\/title>\n<meta name=\"description\" content=\"Selon un sondage d\u2019Afrobarometer, entre 2021 et 2023 seulement 15% des participants ont utilise\u0301 la presse papier pour s ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/burkina-faso\/economie\/laudience-de-la-presse-numerique-continue-de-croitre-en-afrique\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019audience de la presse num\u00e9rique continue de croitre en Afrique\" \/>\n<meta property=\"og:description\" content=\"Selon un sondage d\u2019Afrobarometer, entre 2021 et 2023 seulement 15% des participants ont utilise\u0301 la presse papier pour s ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/burkina-faso\/economie\/laudience-de-la-presse-numerique-continue-de-croitre-en-afrique\" \/>\n<meta property=\"og:site_name\" content=\"Burkina Faso\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-20T11:46:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-20T12:10:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/burkina\/sites\/42\/2024\/05\/sm_1716194358.898853.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/burkina-faso\/economie\/laudience-de-la-presse-numerique-continue-de-croitre-en-afrique#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/burkina-faso\/economie\/laudience-de-la-presse-numerique-continue-de-croitre-en-afrique\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/burkina-faso\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"L\u2019audience de la presse num\u00e9rique continue de croitre en Afrique\",\"datePublished\":\"2024-05-20T11:46:20+00:00\",\"dateModified\":\"2024-05-20T12:10:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/burkina-faso\/economie\/laudience-de-la-presse-numerique-continue-de-croitre-en-afrique\"},\"wordCount\":636,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/burkina-faso\/economie\/laudience-de-la-presse-numerique-continue-de-croitre-en-afrique#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/burkina\/sites\/42\/2024\/05\/sm_1716194358.898853.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Burkina Faso\",\"Burkina Faso\"],\"articleSection\":[\"\u00c9conomie\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/burkina-faso\/economie\/laudience-de-la-presse-numerique-continue-de-croitre-en-afrique#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/burkina-faso\/economie\/laudience-de-la-presse-numerique-continue-de-croitre-en-afrique\",\"url\":\"https:\/\/www.africa-press.net\/burkina-faso\/economie\/laudience-de-la-presse-numerique-continue-de-croitre-en-afrique\",\"name\":\"L\u2019audience de la presse num\u00e9rique continue de croitre en Afrique - 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