{"id":104585,"date":"2026-04-19T10:53:37","date_gmt":"2026-04-19T10:53:37","guid":{"rendered":"https:\/\/www.africa-press.net\/cameroun\/politique\/amende-pour-novo-nordisk-et-eli-lilly-sur-anti-obesite"},"modified":"2026-04-19T10:53:37","modified_gmt":"2026-04-19T10:53:37","slug":"amende-pour-novo-nordisk-et-eli-lilly-sur-anti-obesite","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cameroun\/toutes-les-actualites\/amende-pour-novo-nordisk-et-eli-lilly-sur-anti-obesite","title":{"rendered":"Amende Pour Novo Nordisk Et Eli Lilly Sur Anti-Ob\u00e9sit\u00e9"},"content":{"rendered":"

Africa-Press – Cameroun. <\/strong> <\/span>L’agence nationale du me\u0301dicament (ANSM) a annonce\u0301 des sanctions financie\u0300res en France a\u0300 l’encontre des laboratoires pharmaceutiques Novo Nordisk (danois) et Eli Lilly (ame\u0301ricain) pour un montant proche de deux millions d’euros au total.<\/p>\n

L’autorite\u0301 sanitaire a inflige\u0301 une sanction globale de plus de 1,78 million d’euros a\u0300 Novo Nordisk France pour des campagnes de nature a\u0300 \u00ab\u00a0inciter le grand public\u00a0\u00bb a\u0300 recourir a\u0300 ses traitements anti-obe\u0301site\u0301 – Saxenda et Wegovy -, deux spe\u0301cialite\u0301s de la famille des analogues du GLP-1, conside\u0301re\u0301s comme l’une des avance\u0301es pharmaceutiques majeures de ces dernie\u0300res anne\u0301es.<\/p>\n

Interdiction de faire de la publicite\u0301 pour des me\u0301dicaments non rembourse\u0301s<\/b><\/p>\n

Dans le de\u0301tail, le fabricant danois, champion de l’insuline, e\u0301cope d’une amende d’un million d’euros, soit le montant maximum pre\u0301vu par les textes, concernant la diffusion de publicite\u0301s en faveur de son me\u0301dicament Saxenda ainsi qu’une sanction de 783.838 euros portant sur le Wegovy.<\/p>\n

Dans une moindre mesure, Eli Lilly France est sanctionne\u0301e de 108.766 euros pour une campagne autour de son anti-obe\u0301site\u0301 Mounjaro.<\/p>\n

L\u2019ANSM conside\u0300re que ces communications sont \u00ab\u00a0susceptibles de constituer une promotion indirecte de me\u0301dicaments soumis a\u0300 prescription me\u0301dicale obligatoire\u00a0\u00bb, alors que la re\u0301glementation interdit toute publicite\u0301 aupre\u0300s du grand public pour ces traitements non rembourse\u0301s par l’Assurance maladie.<\/p>\n

Dans un contexte de forte me\u0301diatisation et de me\u0301susage croissant des analogues du GLP-1 a\u0300 des fins de perte de poids esthe\u0301tique, l’agence souligne que ces campagnes, largement diffuse\u0301es sur diffe\u0301rents supports, e\u0301taient de nature a\u0300 induire le public en erreur.<\/p>\n

Novo Nordisk conteste<\/b><\/p>\n

Dans une re\u0301action a\u0300 l’AFP, Novo Nordisk France \u00ab\u00a0conteste fermement\u00a0\u00bb la position de l’ANSM et \u00ab\u00a0examine toute e\u0301ventuelle voie de recours contre cette de\u0301cision\u00a0\u00bb.<\/p>\n

Un peu avant l’e\u0301te\u0301 dernier, l’entreprise avait placarde\u0301 des affiches dans les couloirs du me\u0301tro parisien, mettant en sce\u0300ne une personne en surpoids de\u0301termine\u0301e a\u0300 \u00ab\u00a0agir\u00a0\u00bb pour sa sante\u0301.<\/p>\n

Selon l’ANSM, elle diffuse depuis octobre 2025 \u00ab\u00a0deux nouveaux supports aupre\u0300s du grand public\u00a0\u00bb, dont un message sur les re\u0301seaux sociaux e\u0301voquant les difficulte\u0301s de perte de poids lie\u0301es a\u0300 la me\u0301nopause et invitant a\u0300 consulter un gyne\u0301cologue, illustre\u0301 par une femme entrant dans la me\u0301nopause.<\/p>\n

Sont pointe\u0301es du doigt aussi des vide\u0301os redirigeant vers un site internet (audeladupoids.fr) comprenant des informations sur l\u2019obe\u0301site\u0301 et ses traitements, en mettant en sce\u0300ne une femme d\u2019une quarantaine d\u2019anne\u0301es ayant e\u0301te\u0301 en surpoids.<\/p>\n

\u00ab\u00a0Ces campagnes \u2013 qui ne sont, a\u0300 l\u2019heure actuelle, plus diffuse\u0301es \u2013 s\u2019inscrivaient dans le cadre des bonnes pratiques de pre\u0301vention et de sensibilisation\u00a0\u00bb, se de\u0301fend Novo Nordisk, qui a de\u0301voile\u0301 en mars une e\u0301tude du cabinet Astere\u0300s, e\u0301valuant le cou\u0302t me\u0301dico-e\u0301conomique de l’obe\u0301site\u0301 en France a\u0300 18 milliards d’euros par an.<\/p>\n

De son co\u0302te\u0301, Eli Lilly France a dit prendre acte de la de\u0301cision de l\u2019ANSM, estimant que sa campagne de sensibilisation intitule\u0301e \u00ab\u00a0L’obe\u0301site\u0301, c\u2019est un truc de malades\u00a0\u00bb (avril 2025), e\u0301tait \u00ab\u00a0conforme au cadre applicable aux communications relatives a\u0300 la sante\u0301 humaine\u00a0\u00bb.<\/p>\n

La prescription des analogues du GLP-1 re\u0301serve\u0301e a\u0300 des situation bien pre\u0301cises <\/b><\/p>\n

D’abord commercialise\u0301s comme anti-diabe\u0301tiques, les GLP-1 ont de\u0301sormais fait leur preuve comme traitements d’une efficacite\u0301 sans pre\u0301ce\u0301dent pour re\u0301duire l’obe\u0301site\u0301, ce qui explique l’engouement qu’ils suscitent. Leur prescription est re\u0301serve\u0301e a\u0300 des situations bien de\u0301finies.<\/p>\n

Par sa de\u0301cision, la vigie du me\u0301dicament vise \u00ab\u00a0a\u0300 pre\u0301venir toute communication susceptible de valoriser le recours au traitement me\u0301dicamenteux comme re\u0301ponse principale a\u0300 l\u2019obe\u0301site\u0301, d\u2019induire le public a\u0300 solliciter ce traitement aupre\u0300s d\u2019un professionnel de sante\u0301 ou a\u0300 chercher a\u0300 se le procurer\u00a0\u00bb.<\/p>\n

La vente et la promotion sans autorisation de ces me\u0301dicaments sur internet est ille\u0301gale, rappelle l’ANSM. Elle met en garde re\u0301gulie\u0300rement contre des produits pouvant e\u0302tre contrefaits et qui ne doivent pas e\u0302tre utilise\u0301s a\u0300 des fins esthe\u0301tiques.<\/p>\n

Retrouvez plus d\u2019actualit\u00e9s et d\u2019analyses sur Cameroun<\/span> sur le site Africa Press<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Cameroun. L’agence nationale du me\u0301dicament (ANSM) a annonce\u0301 des sanctions financie\u0300res en France a\u0300 l’encontre des laboratoires pharmaceutiques Novo Nordisk (danois) et Eli Lilly (ame\u0301ricain) pour un montant proche de deux millions d’euros au total. L’autorite\u0301 sanitaire a inflige\u0301 une sanction globale de plus de 1,78 million d’euros a\u0300 Novo Nordisk France pour […]<\/p>\n","protected":false},"author":82,"featured_media":104584,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,10],"tags":[49],"class_list":["post-104585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-divers","category-toutes-les-actualites","tag-cameroun"],"yoast_head":"\nAmende Pour Novo Nordisk Et Eli Lilly Sur Anti-Ob\u00e9sit\u00e9 - Cameroun<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/cameroun\/politique\/amende-pour-novo-nordisk-et-eli-lilly-sur-anti-obesite\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amende Pour Novo Nordisk Et Eli Lilly Sur Anti-Ob\u00e9sit\u00e9\" \/>\n<meta property=\"og:description\" content=\"Africa-Press – Cameroun. L’agence nationale du me\u0301dicament (ANSM) a annonce\u0301 des sanctions financie\u0300res en France a\u0300 l’encontre des laboratoires pharmaceutiques Novo Nordisk (danois) et Eli Lilly (ame\u0301ricain) pour un montant proche de deux millions d’euros au total. 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