{"id":17753,"date":"2022-04-02T16:23:20","date_gmt":"2022-04-02T16:23:20","guid":{"rendered":"https:\/\/www.africa-press.net\/cameroun\/politique\/la-sabc-lance-une-boisson-gazeuse-alternative-a-coca-cola-et-concurrente-a-american-cola"},"modified":"2022-04-02T17:12:32","modified_gmt":"2022-04-02T17:12:32","slug":"la-sabc-lance-une-boisson-gazeuse-alternative-a-coca-cola-et-concurrente-a-american-cola","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cameroun\/economie\/la-sabc-lance-une-boisson-gazeuse-alternative-a-coca-cola-et-concurrente-a-american-cola","title":{"rendered":"La SABC lance une boisson gazeuse alternative \u00e0 Coca-Cola et concurrente \u00e0 American Cola"},"content":{"rendered":"

Africa-Press – Cameroun. <\/strong><\/span>Investir au Cameroun) – A l\u2019occasion d\u2019un \u00e9change avec la presse \u00e9conomique le 1er avril 2022 \u00e0 Yaound\u00e9, le directeur g\u00e9n\u00e9ral de Soci\u00e9t\u00e9 anonyme des brasseries du Cameroun (SABC), Emmanuel De Tailly, a \u00e9voqu\u00e9 le lancement par Les brasseries du Cameroun d\u2019un nouveau produit dans le segment des boissons gazeuses nomm\u00e9 \u00ab\u2009World Cola\u2009\u00bb.<\/p>\n

\u00c0 la question de se savoir si ce nouveau produit ne fera pas concurrence \u00e0 Coca-Cola, boisson de notori\u00e9t\u00e9 mondiale que la SABC commercialise d\u00e9j\u00e0, Emmanuel De Tailly r\u00e9pond (photo) : \u00ab\u2009World Cola a \u00e9t\u00e9 lanc\u00e9 pour ceux qui n\u2019ont pas un pouvoir d\u2019achat \u00e9lev\u00e9, mais qui veulent consommer du Cola. Le nouveau produit World Cola est une alternative \u00e0 un produit premium comme Coca-Cola\u2009\u00bb. Ce qui pr\u00e9suppose que la nouvelle boisson gazeuse co\u00fbtera moins cher que Coca-Cola, la boisson internationale. Elle devrait donc \u00eatre en concurrence avec d\u2019autres produits sur le march\u00e9 \u00e0 l\u2019instar de \u00ab\u2009American Cola\u2009\u00bb, commercialis\u00e9 par le concurrent Sources du pays, sous licence de Monarch Beverage Company.<\/p>\n

Le groupe Castel, dont la filiale camerounaise est la SABC, a d\u00e9j\u00e0 lanc\u00e9 ce produit \u00e0 travers ces succursales du Congo et du Gabon. \u00ab\u2009Nous sommes dans une dynamique de promotion du made in Cameroun pour g\u00e9n\u00e9rer plus de valeur locale. Cela ne veut pas dire que nous avons rompu avec Coca-Cola qui est un partenaire strat\u00e9gique de BGI (Brasseries et glaci\u00e8res internationales, soci\u00e9t\u00e9 financi\u00e8re fran\u00e7aise contr\u00f4lant plusieurs firmes pr\u00e9sentes dans le secteur des boissons) sur plusieurs pays\u2009\u00bb, explique le DG de la SABC. Le groupe revendique le leadership sur le march\u00e9 des boissons gazeuses au Cameroun.<\/p>\n

S.A.<\/b><\/p>\n

Pour plus d’informations et d’analyses sur la Cameroun<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Cameroun. Investir au Cameroun) – A l\u2019occasion d\u2019un \u00e9change avec la presse \u00e9conomique le 1er avril 2022 \u00e0 Yaound\u00e9, le directeur g\u00e9n\u00e9ral de Soci\u00e9t\u00e9 anonyme des brasseries du Cameroun (SABC), Emmanuel De Tailly, a \u00e9voqu\u00e9 le lancement par Les brasseries du Cameroun d\u2019un nouveau produit dans le segment des boissons gazeuses nomm\u00e9 \u00ab\u2009World […]<\/p>\n","protected":false},"author":82,"featured_media":17752,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,10],"tags":[36,50,49],"class_list":["post-17753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-cameroun","tag-cameroun"],"yoast_head":"\nLa SABC lance une boisson gazeuse alternative \u00e0 Coca-Cola et concurrente \u00e0 American Cola - 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