{"id":19837,"date":"2022-05-12T20:25:29","date_gmt":"2022-05-12T20:25:29","guid":{"rendered":"https:\/\/www.africa-press.net\/cameroun\/politique\/brasseries-du-cameroun-pourquoi-emmanuel-de-tailly-a-jete-leponge"},"modified":"2022-05-12T20:56:55","modified_gmt":"2022-05-12T20:56:55","slug":"brasseries-du-cameroun-pourquoi-emmanuel-de-tailly-a-jete-leponge","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cameroun\/economie\/brasseries-du-cameroun-pourquoi-emmanuel-de-tailly-a-jete-leponge","title":{"rendered":"Brasseries du Cameroun : pourquoi Emmanuel de Tailly a jet\u00e9 l\u2019\u00e9ponge"},"content":{"rendered":"

Africa-Press – Cameroun. <\/strong><\/span>Tr\u00eave de rumeur, les choses sont d\u00e9sormais officielles. Un mois apr\u00e8s que le conseil d\u2019administration de la Soci\u00e9t\u00e9 anonyme des brasseries du Cameroun (SABC) a accept\u00e9 la d\u00e9mission d\u2019Emmanuel de Tailly, le 13 avril \u00e0 Paris, la nouvelle a \u00e9t\u00e9 rendue publique. Le Fran\u00e7ais sera remplac\u00e9 par son compatriote St\u00e9phane Descazeaud, qui prendra les r\u00eanes du leader du secteur brassicole d\u00e8s le 1er juillet.<\/p>\n

Cette d\u00e9cision vient mettre un terme \u00e0 un feuilleton de plus d\u2019un mois. Selon des indiscr\u00e9tions, Emmanuel de Tailly aurait pr\u00e9sent\u00e9 sa d\u00e9mission \u00e0 Pierre Castel, dont le groupe contr\u00f4le 90 % du tour de table, \u00e0 la fin du mois de f\u00e9vrier, qui l\u2019aurait refus\u00e9e. Ce qui n\u2019a pas entam\u00e9 sa d\u00e9termination. Une d\u00e9cision prise sur \u00ab un coup de t\u00eate \u00bb pour marquer son agacement face \u00e0 certaines n\u00e9gligences en mati\u00e8re de s\u00e9curit\u00e9. Ayant fait de la qualit\u00e9-hygi\u00e8ne-s\u00e9curit\u00e9-s\u00fbret\u00e9-environnement (QHSSE) l\u2019un de ses chevaux de bataille, le patron fran\u00e7ais n\u2019a pas support\u00e9 les deux accidents survenus en six mois et qui ont provoqu\u00e9 cinq d\u00e9c\u00e8s, l\u2019incendie \u00e0 l\u2019usine de Koumassi (Douala) et la collision impliquant un camion de l\u2019entreprise dans un quartier de Yaound\u00e9.<\/p>\n

Profonde restructuration<\/b><\/p>\n

\u00ab Cette d\u00e9mission devait sonner comme un \u00e9lectrochoc pour ses collaborateurs. Ce n\u2019est malheureusement pas le cas \u00bb, glisse une source interne. Emmanuel de Tailly pourra quitter le navire SABC, le 30 juin, apr\u00e8s avoir pris connaissance des conclusions de l\u2019audit de s\u00e9curit\u00e9 en cours, d\u00e9cid\u00e9 ce m\u00eame 13 avril. Une t\u00e2che qui n\u2019efface pas cinq ann\u00e9es de gouvernance au bilan \u00e9loquent. Quand il prend les r\u00eanes de SABC en janvier 2017 qui, outre la production de bi\u00e8re et de boissons gazeuses, regroupe des filiales sp\u00e9cialis\u00e9es dans l\u2019eau (SEMC), l\u2019emballage (Socaver) et l\u2019agro-industrie (CFC), Emmanuel De Tailly trouve un groupe qui vient d\u2019essuyer deux ann\u00e9es de pertes. Ses parts de march\u00e9 s\u2019\u00e9rodent et l\u2019entreprise accuse un d\u00e9ficit de tr\u00e9sorerie de 45 milliards de F Cfa.<\/p>\n

Emmanuel de Tailly se donne alors trois ans pour restructurer profond\u00e9ment SABC. La rentabilit\u00e9 doit passer de 4 \u00e0 20 % du chiffre d\u2019affaires. Les parts de march\u00e9 de la bi\u00e8re, des boissons gazeuses et de l\u2019eau visent des seuils respectifs de 80 %, 85 % et 75 %. Une nouvelle gouvernance se met \u00e9galement en place. Un comit\u00e9 de direction s\u2019occupe de la strat\u00e9gie du groupe, tandis qu\u2019un autre suit de pr\u00e8s les performances d\u2019exploitation. Structurellement d\u00e9ficitaire, la filiale \u00e9quato-guin\u00e9enne est r\u00e9troc\u00e9d\u00e9e \u00e0 la franchise gabonaise.<\/p>\n

Les comptes de l\u2019entreprise se redressent. Le chiffre d\u2019affaires du groupe local, qui repr\u00e9sente 5 000 emplois directs pour dix usines, bondit de 106,4 % en cinq ans, pour se situer \u00e0 691 milliards de F Cfa en 2021. D\u00e8s 2021, les actionnaires recommencent \u00e0 empocher des dividendes. Le virage agro-industriel engag\u00e9 \u00e0 l\u2019\u00e9chelle du groupe conna\u00eet une acc\u00e9l\u00e9ration avec l\u2019entr\u00e9e en activit\u00e9 en novembre de la Compagnie fermi\u00e8re camerounaise (CFC). La sortie du titre SABC de la cote de l\u2019Euronext s\u2019effectue sans accrocs.<\/p>\n

Redressement fiscal<\/b><\/p>\n

Ces r\u00e9sultats ont \u00e9t\u00e9 obtenus dans un environnement contraignant. La crise anglophone a impact\u00e9 10 % de ses revenus. La pand\u00e9mie li\u00e9e au Covid-19 a d\u00e9stabilis\u00e9 la cha\u00eene d\u2019approvisionnement et la d\u00e9valuation du naira, en 2019, a provoqu\u00e9 une perte de comp\u00e9titivit\u00e9 \u00e0 l\u2019\u00e9gard des boissons nig\u00e9rianes. Des facteurs auxquels s\u2019ajoute le \u00ab choc fiscal \u00bb. Les mesures prises ces derni\u00e8res ann\u00e9es impactent le chiffre d\u2019affaires \u00e0 hauteur de 55 % et il a fallu absorber le redressement fiscal de 40 milliards de F Cfa.<\/p>\n

Ce passionn\u00e9 d\u2019Afrique qui a s\u00e9journ\u00e9 au Tchad, au Togo, au Mali, en RDC et \u00e0 Madagascar, ne s\u2019est pas fait que des amis durant son second s\u00e9jour au Cameroun. Modeste Mopa Fatoing, le directeur g\u00e9n\u00e9ral des imp\u00f4ts, a essay\u00e9 d\u2019obtenir sa t\u00eate lors du traitement du redressement fiscal. Ses prises de position \u2013 chose inhabituelle pour un patron \u00e9tranger \u2013 sur la dette int\u00e9rieure, la fiscalit\u00e9 et la promotion des chantiers nationaux ont donn\u00e9 de l\u2019urticaire \u00e0 plus d\u2019un responsable \u00e0 Yaound\u00e9. D\u2019autant plus qu\u2019il a accept\u00e9 la demande de C\u00e9lestin Tawamba, le patron des patrons, de coordonner la r\u00e9daction du \u00ab Livre blanc de l\u2019\u00e9conomie camerounaise \u00bb, propri\u00e9t\u00e9 du Groupement inter-patronal du Cameroun (Gicam).<\/p>\n

Le dirigeant fran\u00e7ais de 56 ans quitte le groupe Castel auquel il a consacr\u00e9 18 ann\u00e9es de sa vie pour s\u2019engager dans des projets personnels. Il n\u2019est pas exclu qu\u2019il accepte un poste d\u2019administrateur de SABC qui lui aurait \u00e9t\u00e9 propos\u00e9.<\/p>\n

Pour plus d’informations et d’analyses sur la Cameroun<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Cameroun. Tr\u00eave de rumeur, les choses sont d\u00e9sormais officielles. Un mois apr\u00e8s que le conseil d\u2019administration de la Soci\u00e9t\u00e9 anonyme des brasseries du Cameroun (SABC) a accept\u00e9 la d\u00e9mission d\u2019Emmanuel de Tailly, le 13 avril \u00e0 Paris, la nouvelle a \u00e9t\u00e9 rendue publique. Le Fran\u00e7ais sera remplac\u00e9 par son compatriote St\u00e9phane Descazeaud, qui […]<\/p>\n","protected":false},"author":82,"featured_media":19836,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,10],"tags":[36,50,49],"class_list":["post-19837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-cameroun","tag-cameroun"],"yoast_head":"\nBrasseries du Cameroun : pourquoi Emmanuel de Tailly a jet\u00e9 l\u2019\u00e9ponge - Cameroun<\/title>\n<meta name=\"description\" content=\"Tr\u00eave de rumeur, les choses sont d\u00e9sormais officielles. 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