{"id":21636,"date":"2022-06-15T15:01:57","date_gmt":"2022-06-15T15:01:57","guid":{"rendered":"https:\/\/www.africa-press.net\/cameroun\/politique\/ecobank-et-mastercard-veulent-digitaliser-les-chaines-de-valeurs-agricoles-en-afrique"},"modified":"2022-06-15T17:51:08","modified_gmt":"2022-06-15T17:51:08","slug":"ecobank-et-mastercard-veulent-digitaliser-les-chaines-de-valeurs-agricoles-en-afrique","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cameroun\/economie\/ecobank-et-mastercard-veulent-digitaliser-les-chaines-de-valeurs-agricoles-en-afrique","title":{"rendered":"Ecobank et Mastercard veulent digitaliser les cha\u00eenes de valeurs agricoles en Afrique"},"content":{"rendered":"

Africa-Press – Cameroun. <\/strong><\/span>C\u2019est \u00e0 travers la plateforme Farm Pass que les deux entit\u00e9s veulent faciliter l\u2019acc\u00e8s de millions de petits exploitants agricoles d\u2019Afrique subsaharienne et permettre aux agriculteurs de vendre plus facilement et en toute s\u00e9curit\u00e9 leurs produits \u00e0 un prix \u00e9quitable.<\/b><\/p>\n

Ecobank va \u00e9tendre la couverture et l\u2019impact de la plateforme Farm Pass de Mastercard en s\u2019appuyant sur son r\u00e9seau panafricain de 33 pays. De nombreux petits exploitants agricoles d\u2019Afrique sub-saharienne sont confront\u00e9s \u00e0 plusieurs d\u00e9fis.<\/p>\n

\u00ab Notre partenariat avec Mastercard intervient opportun\u00e9ment pour acc\u00e9l\u00e9rer l\u2019acc\u00e8s des petits exploitants agricoles aux services financiers dont le besoin est urgent et indispensable \u00e0 la r\u00e9alisation du plein potentiel agricole de l\u2019Afrique. Il permettra \u00e9galement d\u2019apporter de la valeur \u00e0 l\u2019ensemble de la cha\u00eene de valeur agricole afin de rendre l\u2019agriculture en Afrique plus rentable, plus comp\u00e9titive et plus r\u00e9siliente, contribuant ainsi \u00e0 la croissance \u00e9conomique du continent \u00bb, d\u00e9clare Ade Ayeyemi, PDG du groupe Ecobank.<\/p>\n

En effet, les petits exploitants agricoles en Afrique Subsaharienne n\u2019ont notamment qu\u2019un acc\u00e8s limit\u00e9 aux march\u00e9s, aux fonds de roulement pour financer leurs activit\u00e9s ou se procurer des intrants de qualit\u00e9, et aux outils financiers appropri\u00e9s pour acheter et se faire payer efficacement. Cette situation a conduit \u00e0 l\u2019ins\u00e9curit\u00e9, \u00e0 l\u2019inefficacit\u00e9 et au gaspillage des ressources et de la nourriture, emp\u00eachant les exploitants agricoles de g\u00e9rer des entreprises durables.<\/p>\n

\u00ab Lorsque nous donnons du pouvoir aux gens, nous pouvons redynamiser les \u00e9conomies et soutenir une croissance \u00e9conomique v\u00e9ritablement inclusive. Farm Pass de Mastercard y contribue en offrant une plateforme num\u00e9rique qui permet aux petits exploitants agricoles de passer plus facilement de l\u2019agriculture de subsistance \u00e0 l\u2019agriculture commerciale\u00bb, d\u00e9clare Michael Froman, vice-pr\u00e9sident de Mastercard et pr\u00e9sident de la croissance strat\u00e9gique de Mastercard.<\/p>\n

Ainsi, avec Farm Pass, les petits exploitants agricoles peuvent vendre leurs produits \u00e0 un meilleur prix, acc\u00e9der \u00e0 des intrants de qualit\u00e9 et \u00e0 des informations agricoles, \u00eatre pay\u00e9s, acheter digitalement et d\u00e9velopper un profil financier qui peut permettre des opportunit\u00e9s de financement pour les fonds de roulement et les intrants.<\/p>\n

\u00ab La collaboration entre Farm Pass de Mastercard et le Groupe Ecobank s\u2019inscrit parfaitement dans l\u2019esprit de la Facilit\u00e9 d\u2019Urgence pour la Production Alimentaire en Afrique (AEFPF), r\u00e9cemment approuv\u00e9e par la Banque Africaine de D\u00e9veloppement, qui vise \u00e0 aider les pays \u00e0 stimuler la production et la productivit\u00e9 des principaux produits de base sur le continent\u00bb, d\u00e9clare Solomon Quaynor, vice-pr\u00e9sident pour le secteur priv\u00e9, les infrastructures et l\u2019industrialisation au sein du Groupe de la Banque africaine de d\u00e9veloppement.<\/p>\n

Pour plus d’informations et d’analyses sur la Cameroun<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Cameroun. C\u2019est \u00e0 travers la plateforme Farm Pass que les deux entit\u00e9s veulent faciliter l\u2019acc\u00e8s de millions de petits exploitants agricoles d\u2019Afrique subsaharienne et permettre aux agriculteurs de vendre plus facilement et en toute s\u00e9curit\u00e9 leurs produits \u00e0 un prix \u00e9quitable. Ecobank va \u00e9tendre la couverture et l\u2019impact de la plateforme Farm Pass […]<\/p>\n","protected":false},"author":82,"featured_media":21635,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,10],"tags":[36,50,49],"class_list":["post-21636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-cameroun","tag-cameroun"],"yoast_head":"\nEcobank et Mastercard veulent digitaliser les cha\u00eenes de valeurs agricoles en Afrique - Cameroun<\/title>\n<meta name=\"description\" content=\"C\u2019est \u00e0 travers la plateforme Farm Pass que les deux entit\u00e9s veulent faciliter l\u2019acc\u00e8s de millions de petits exploita ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/cameroun\/economie\/ecobank-et-mastercard-veulent-digitaliser-les-chaines-de-valeurs-agricoles-en-afrique\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecobank et Mastercard veulent digitaliser les cha\u00eenes de valeurs agricoles en Afrique\" \/>\n<meta property=\"og:description\" content=\"C\u2019est \u00e0 travers la plateforme Farm Pass que les deux entit\u00e9s veulent faciliter l\u2019acc\u00e8s de millions de petits exploita ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/cameroun\/economie\/ecobank-et-mastercard-veulent-digitaliser-les-chaines-de-valeurs-agricoles-en-afrique\" \/>\n<meta property=\"og:site_name\" content=\"Cameroun\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-15T15:01:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T17:51:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/cameroun\/sites\/57\/2022\/06\/img-62aa1bfb38a6a.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/cameroun\/economie\/ecobank-et-mastercard-veulent-digitaliser-les-chaines-de-valeurs-agricoles-en-afrique#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/cameroun\/economie\/ecobank-et-mastercard-veulent-digitaliser-les-chaines-de-valeurs-agricoles-en-afrique\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/cameroun\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Ecobank et Mastercard veulent digitaliser les cha\u00eenes de valeurs agricoles en Afrique\",\"datePublished\":\"2022-06-15T15:01:57+00:00\",\"dateModified\":\"2022-06-15T17:51:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/cameroun\/economie\/ecobank-et-mastercard-veulent-digitaliser-les-chaines-de-valeurs-agricoles-en-afrique\"},\"wordCount\":480,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/cameroun\/economie\/ecobank-et-mastercard-veulent-digitaliser-les-chaines-de-valeurs-agricoles-en-afrique#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/cameroun\/sites\/57\/2022\/06\/img-62aa1bfb38a6a.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Cameroun\",\"Cameroun\"],\"articleSection\":[\"\u00c9conomie\",\"homepage-french\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/cameroun\/economie\/ecobank-et-mastercard-veulent-digitaliser-les-chaines-de-valeurs-agricoles-en-afrique#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/cameroun\/economie\/ecobank-et-mastercard-veulent-digitaliser-les-chaines-de-valeurs-agricoles-en-afrique\",\"url\":\"https:\/\/www.africa-press.net\/cameroun\/economie\/ecobank-et-mastercard-veulent-digitaliser-les-chaines-de-valeurs-agricoles-en-afrique\",\"name\":\"Ecobank et Mastercard veulent digitaliser les cha\u00eenes de valeurs agricoles en Afrique - 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