{"id":22965,"date":"2022-07-06T15:49:58","date_gmt":"2022-07-06T15:49:58","guid":{"rendered":"https:\/\/www.africa-press.net\/cameroun\/politique\/au-cameroun-cfao-ouvre-le-plus-grand-centre-commercial-dafrique-centrale"},"modified":"2022-07-06T17:31:09","modified_gmt":"2022-07-06T17:31:09","slug":"au-cameroun-cfao-ouvre-le-plus-grand-centre-commercial-dafrique-centrale","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cameroun\/economie\/au-cameroun-cfao-ouvre-le-plus-grand-centre-commercial-dafrique-centrale","title":{"rendered":"Au Cameroun, CFAO ouvre le plus grand centre commercial d\u2019Afrique centrale"},"content":{"rendered":"

Africa-Press – Cameroun. <\/strong><\/span>Avec beaucoup de retard par rapport \u00e0 l\u2019objectif initial fix\u00e9 \u00e0 la fin de 2021, mais en grande pompe, CFAO Consumer Retail ouvre les portes du centre commercial PlaYce Yaound\u00e9, qu\u2019il a con\u00e7u et qu\u2019il op\u00e8re, ce 6 juillet. La veille, un parterre de ministres et de dirigeants \u2013 dont Ferdinand Ngoh Ngoh, secr\u00e9taire g\u00e9n\u00e9ral de la pr\u00e9sidence, Luc Magloire Mbarga Atangana, ministre camerounais du Commerce, et Jean-Christophe Brindeau, directeur g\u00e9n\u00e9ral de la division CFAO Consumer Retail \u2013 ont pr\u00e9sid\u00e9 \u00e0 l\u2019inauguration de la structure dans le quartier de Warda \u00e0 Yaound\u00e9.<\/p>\n

Apr\u00e8s les deux centres commerciaux PlaYce de C\u00f4te d\u2019Ivoire (Marcory et Palmeraie), l\u2019ouverture de ce troisi\u00e8me centre commercial permet au groupe nippo-fran\u00e7ais d\u2019installer le premier centre commercial de cette envergure en Afrique centrale.<\/p>\n

Premier hypermarch\u00e9 du Cameroun<\/b><\/p>\n

Situ\u00e9 en face du palais des sports de Yaound\u00e9, en plein c\u0153ur de ville, ce centre commercial est b\u00e2ti sur un terrain de 35 000 m\u00b2 pour 12 000 m\u00b2 de surface commerciale et a co\u00fbt\u00e9 38,1 millions d\u2019euros, (plus de 25 milliards de F CFA). \u00ab Un investissement fortement impact\u00e9 par la crise du Covid sur le plan financier, qui en fait le plus important du groupe \u00e0 ce jour en Afrique, sans compter les retards qu\u2019il a provoqu\u00e9s \u00bb, rappelle Jean-Christophe Brindeau. Mais le groupe se veut optimiste \u00e0 l\u2019heure de l\u2019ouverture : \u00ab 94 % de la surface locative est d\u00e9j\u00e0 lou\u00e9e et 19 boutiques sur les 46 ouvriront leurs portes d\u00e8s demain \u00bb, assure Pascale Theze, la responsable des centres commerciaux chez CFAO Retail Cameroun.<\/p>\n

Promoteur du centre commercial, CFAO Consumer Retail est par ailleurs exploitant de l\u2019hypermarch\u00e9 Carrefour contenu dans l\u2019ensemble. Celui-ci est le premier du pays, alors que l\u2019enseigne essaime dans la capitale camerounaise et \u00e0 Douala. \u00c0 la fin de 2020, CFAO a inaugur\u00e9 un Carrefour Market au sein du centre commercial Douala Grand Mall, propri\u00e9t\u00e9 du fonds britannique Actis. Le troisi\u00e8me du genre apr\u00e8s un premier Carrefour Market \u00e0 Bonamoussadi (Douala) et \u00c9ki\u00e9 (Yaound\u00e9).<\/p>\n

>>> \u00c0 lire sur Africa Business+ : CFAO Retail travaille \u00e0 une ouverture du PlaYce Ekoudou\/Yaound\u00e9 avant la CAN 2022 <<<<\/b><\/p>\n

\u00ab Cet hypermarch\u00e9 Carrefour Warda nous permet de renforcer nos relations avec les quelque 400 partenaires camerounais avec lesquels nous avons nou\u00e9 des liens et de d\u00e9velopper encore ce r\u00e9seau \u00bb, a comment\u00e9 Luc Demez, directeur g\u00e9n\u00e9ral de CFAO Consumer Retail Cameroun. L\u2019enseigne participe aussi \u00e0 une r\u00e9ponse forte \u00e0 la concurrence, notamment \u00e0 BAO du groupe fran\u00e7ais Casino, pr\u00e9sent sur le segment low cost et sur lequel CFAO promeut Sup\u00e9co. En alignant un Carrefour proposant plus de 20 000 r\u00e9f\u00e9rences d\u2019articles en rayon, le groupe ne connait plus de rival dans toute la sous-r\u00e9gion.<\/p>\n

Un partenariat ambitieux mais peu concr\u00e9tis\u00e9<\/b><\/p>\n

Dans l\u2019ensemble, CFAO table sur une fr\u00e9quentation de 4 millions de visiteurs annuels chez PlaYce Yaound\u00e9 dans la cinquantaine de boutiques et restaurants parmi lesquelles son hypermarch\u00e9 Carrefour \u2013 son partenaire \u2013 fait figure de rabatteur de client\u00e8le. Parmi les enseignes internationales pr\u00e9sentes dans ce nouveau centre commercial, trois (sur cinq) sont membres du \u00ab Club des marques de CFAO Consumer Retail \u00bb (Jules, Lacoste et La Grande R\u00e9cr\u00e9). Pour atteindre ses objectifs, le groupe a pu \u00e9galement mesurer le potentiel du march\u00e9 camerounais, avec une dizaine de villes de plus de 200 000 habitants et une concurrence rare d\u2019acteurs de son calibre, en dehors de Casino.<\/p>\n

N\u00e9 en 2015, avec l\u2019ouverture d\u2019un premier centre commercial PlaYce \u00e0 Abidjan, le mod\u00e8le de partenariat entre CFAO et Carrefour portait alors de fortes ambitions. Notamment, \u00ab plusieurs dizaines \u00bb de lieux devaient voir le jour dans huit pays africains (Cameroun, Congo, C\u00f4te d\u2019Ivoire, Gabon, Ghana, Nigeria, RDC et S\u00e9n\u00e9gal), selon les perspectives lors de l\u2019inauguration de son premier centre commercial. Pr\u00e8s de sept ans plus tard, force est de constater que le mod\u00e8le tarde \u00e0 se dupliquer et sur huit pays, seuls deux sont pour l\u2019heure devenus r\u00e9alit\u00e9.<\/p>\n

Pour plus d’informations et d’analyses sur la Cameroun<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Cameroun. Avec beaucoup de retard par rapport \u00e0 l\u2019objectif initial fix\u00e9 \u00e0 la fin de 2021, mais en grande pompe, CFAO Consumer Retail ouvre les portes du centre commercial PlaYce Yaound\u00e9, qu\u2019il a con\u00e7u et qu\u2019il op\u00e8re, ce 6 juillet. La veille, un parterre de ministres et de dirigeants \u2013 dont Ferdinand Ngoh […]<\/p>\n","protected":false},"author":82,"featured_media":22964,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,10],"tags":[36,50,49],"class_list":["post-22965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-cameroun","tag-cameroun"],"yoast_head":"\nAu Cameroun, CFAO ouvre le plus grand centre commercial d\u2019Afrique centrale - Cameroun<\/title>\n<meta name=\"description\" content=\"Avec beaucoup de retard par rapport \u00e0 l\u2019objectif initial fix\u00e9 \u00e0 la fin de 2021, mais en grande pompe, CFAO Consumer Reta ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/cameroun\/economie\/au-cameroun-cfao-ouvre-le-plus-grand-centre-commercial-dafrique-centrale\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Au Cameroun, CFAO ouvre le plus grand centre commercial d\u2019Afrique centrale\" \/>\n<meta property=\"og:description\" content=\"Avec beaucoup de retard par rapport \u00e0 l\u2019objectif initial fix\u00e9 \u00e0 la fin de 2021, mais en grande pompe, CFAO Consumer Reta ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/cameroun\/economie\/au-cameroun-cfao-ouvre-le-plus-grand-centre-commercial-dafrique-centrale\" \/>\n<meta property=\"og:site_name\" content=\"Cameroun\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-06T15:49:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-06T17:31:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/cameroun\/sites\/57\/2022\/07\/img-62c5c6c75e201.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1256\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/cameroun\/economie\/au-cameroun-cfao-ouvre-le-plus-grand-centre-commercial-dafrique-centrale#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/cameroun\/economie\/au-cameroun-cfao-ouvre-le-plus-grand-centre-commercial-dafrique-centrale\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/cameroun\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Au Cameroun, CFAO ouvre le plus grand centre commercial d\u2019Afrique centrale\",\"datePublished\":\"2022-07-06T15:49:58+00:00\",\"dateModified\":\"2022-07-06T17:31:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/cameroun\/economie\/au-cameroun-cfao-ouvre-le-plus-grand-centre-commercial-dafrique-centrale\"},\"wordCount\":697,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/cameroun\/economie\/au-cameroun-cfao-ouvre-le-plus-grand-centre-commercial-dafrique-centrale#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/cameroun\/sites\/57\/2022\/07\/img-62c5c6c75e201.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Cameroun\",\"Cameroun\"],\"articleSection\":[\"\u00c9conomie\",\"homepage-french\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/cameroun\/economie\/au-cameroun-cfao-ouvre-le-plus-grand-centre-commercial-dafrique-centrale#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/cameroun\/economie\/au-cameroun-cfao-ouvre-le-plus-grand-centre-commercial-dafrique-centrale\",\"url\":\"https:\/\/www.africa-press.net\/cameroun\/economie\/au-cameroun-cfao-ouvre-le-plus-grand-centre-commercial-dafrique-centrale\",\"name\":\"Au Cameroun, CFAO ouvre le plus grand centre commercial d\u2019Afrique centrale - 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