{"id":30158,"date":"2022-10-26T21:25:34","date_gmt":"2022-10-26T21:25:34","guid":{"rendered":"https:\/\/www.africa-press.net\/cameroun\/politique\/cameroun-football-les-ventes-de-maillot-en-berne-apres-la-rupture-du-partenariat-avec-le-coq-sportif"},"modified":"2022-10-26T21:37:52","modified_gmt":"2022-10-26T21:37:52","slug":"cameroun-football-les-ventes-de-maillot-en-berne-apres-la-rupture-du-partenariat-avec-le-coq-sportif","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cameroun\/sports\/cameroun-football-les-ventes-de-maillot-en-berne-apres-la-rupture-du-partenariat-avec-le-coq-sportif","title":{"rendered":"Cameroun \u2013 Football : les ventes de maillot en berne apr\u00e8s la rupture du partenariat avec Le Coq sportif"},"content":{"rendered":"

Africa-Press – Cameroun. <\/strong><\/span>Le visage ferme\u0301, Zobel Wansi accroche a\u0300 contrec\u0153ur les maillots vert, jaune et rouge du Cameroun de la marque Coq sportif dans sa boutique. Depuis que le changement d\u2019e\u0301quipementier a e\u0301te\u0301 annonce\u0301, les tuniques des Lions indomptables n\u2019ont plus vraiment la cote, alors me\u0302me que ces derniers affronteront le Bre\u0301sil, la Serbie et la Suisse en phase de poules du Mondial 2022, qui aura lieu du 20 novembre au 18 de\u0301cembre au Qatar.<\/p>\n

\u00ab Nous avons fait des stocks importants de maillots avant la Coupe du monde \u00bb, souffle le commerc\u0327ant dans son e\u0301choppe, presque entie\u0300rement voue\u0301e aux Lions indomptables et situe\u0301e sur l\u2019avenue commerc\u0327ante Charles-de-Gaulle, a\u0300 Douala. Le quinquage\u0301naire se demande s\u2019il parviendra a\u0300 \u00ab en vendre un ou deux \u00bb dans la journe\u0301e. C\u2019est que, au mois de juillet, Samuel Eto\u2019o, le pre\u0301sident de la Fe\u0301de\u0301ration camerounaise de football (Fecafoot), a rompu le contrat qui liait cette dernie\u0300re au Coq sportif jusqu\u2019en 2023, arguant que l\u2019entreprise franc\u0327aise n\u2019avait pas respecte\u0301 ses engagements. Un mois plus tard, la Fecafoot s\u2019engageait officiellement avec un autre e\u0301quipementier, l\u2019ame\u0301ricain One All Sports.<\/p>\n

Les nouveaux maillots toujours en attente<\/b><\/p>\n

Mais a\u0300 un mois de la Coupe du monde, les nouvelles tuniques ne sont visibles nulle part et aucune image du nouveau maillot officiel n\u2019a filtre\u0301 alors que Zobel Wansi dit avoir vu passer son chiffre d\u2019affaires quotidien de 100 000 francs CFA (152 euros) a\u0300 moins de 20 000. \u00ab Certains acheteurs se disent que les nouveaux maillots peuvent arriver a\u0300 tout moment. Si le contrat avait e\u0301te\u0301 signe\u0301 apre\u0300s la Coupe du monde, cela nous aurait au moins permis d\u2019e\u0301couler les stocks \u00bb, regrette Thomas Djingo, un autre vendeur installe\u0301 sur l\u2019avenue.<\/p>\n

Dans la boutique de re\u0301fe\u0301rence d\u2019e\u0301quipements sportifs a\u0300 Yaounde\u0301, City Sport, les maillots griffe\u0301s Le Coq sportif attendent, comme ailleurs, de trouver preneur. Dans ce commerce pratiquement de\u0301sert, la responsable reste dubitative quant au changement d\u2019e\u0301quipementier. \u00ab Est-ce confirme\u0301 ? \u00bb, ironise-t-elle.<\/p>\n

La marque au coq n\u2019est pas reste\u0301e inactive apre\u0300s la de\u0301cision de la Fecafoot. Elle a porte\u0301 plainte devant la justice franc\u0327aise pour \u00ab rupture abusive du contrat \u00bb et \u00ab attend sereinement les de\u0301cisions qui y seront prises \u00bb, a indique\u0301, sans plus de de\u0301tails sur le fond du contentieux, Le Coq sportif dans un communique\u0301 le 27 septembre.<\/p>\n

Limiter la contrefac\u0327on<\/b><\/p>\n

Imperme\u0301able a\u0300 la pole\u0301mique, Boris Essomba, jeune supporter de l\u2019e\u0301quipe camerounaise, arbore fie\u0300rement l\u2019ensemble maillot et short des Lions indomptables confectionne\u0301 par Le Coq sportif. \u00ab Le plus important, ce sont les couleurs \u00bb, assure-t-il entre deux gorge\u0301es de bie\u0300re dans un bar de Yaounde\u0301. Avec ce changement d\u2019e\u0301quipementier, la fe\u0301de\u0301ration camerounaise veut \u00ab pouvoir tirer un meilleur profit de la vente des re\u0301pliques des maillots des Lions indomptables \u00bb, analyse Bouba Kae\u0301le\u0301, spe\u0301cialiste en marketing.<\/p>\n

Apre\u0300s la signature du contrat avec One All Sports, la Fecafoot a lance\u0301 au de\u0301but de septembre un appel d\u2019offre \u00ab a\u0300 l\u2019attention des entrepreneurs souhaitant commercialiser le maillot des Lions indomptables sur le territoire national \u00bb et souligne\u0301 qu\u2019elle serait attentive a\u0300 la \u00ab strate\u0301gie de limitation de la contrefac\u0327on \u00bb des distributeurs se\u0301lectionne\u0301s. \u00ab L\u2019ide\u0301e est de contourner la contrefac\u0327on en contro\u0302lant le circuit de distribution des maillots au Cameroun, ce qui n\u2019a jamais e\u0301te\u0301 le cas par le passe\u0301 \u00bb, a indique\u0301 un responsable de la fe\u0301de\u0301ration qui a requis l\u2019anonymat.<\/p>\n

Les maillots contrefaits de l\u2019e\u0301quipe nationale de football du Cameroun constituent l\u2019essentiel du marche\u0301 me\u0302me s\u2019il est impossible a\u0300 e\u0301valuer. Les produits \u00ab sont ge\u0301ne\u0301ralement importe\u0301s parmi d\u2019autres articles de Chine, de Turquie ou de Hong Kong sous l\u2019appellation \u201carticles divers d\u2019habillement\u201d \u00bb, ce qui complique les contro\u0302les, justifie un fonctionnaire des douanes e\u0301galement sous couvert d\u2019anonymat.<\/p>\n

Trois distributeurs officiels seront retenus a\u0300 l\u2019issue du processus de se\u0301lection mis en place par la fe\u0301de\u0301ration, qui devrait exclure les petits commerc\u0327ants comme Zobel Wansi du circuit de vente des maillots de l\u2019e\u0301quipe nationale de football du Cameroun.<\/p>\n

Pour plus d’informations et d’analyses sur la Cameroun<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Cameroun. Le visage ferme\u0301, Zobel Wansi accroche a\u0300 contrec\u0153ur les maillots vert, jaune et rouge du Cameroun de la marque Coq sportif dans sa boutique. Depuis que le changement d\u2019e\u0301quipementier a e\u0301te\u0301 annonce\u0301, les tuniques des Lions indomptables n\u2019ont plus vraiment la cote, alors me\u0302me que ces derniers affronteront le Bre\u0301sil, la Serbie […]<\/p>\n","protected":false},"author":82,"featured_media":30157,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10],"tags":[36,50,49],"class_list":["post-30158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","category-toutes-les-actualites","tag-africa-press","tag-africa-press-cameroun","tag-cameroun"],"yoast_head":"\nCameroun \u2013 Football : les ventes de maillot en berne apr\u00e8s la rupture du partenariat avec Le Coq sportif - Cameroun<\/title>\n<meta name=\"description\" content=\"Le visage ferme\u0301, Zobel Wansi accroche a\u0300 contrec\u0153ur les maillots vert, jaune et rouge du Cameroun de la marque Coq 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