{"id":32365,"date":"2022-11-29T16:39:03","date_gmt":"2022-11-29T16:39:03","guid":{"rendered":"https:\/\/www.africa-press.net\/cameroun\/politique\/coupe-du-monde-qatar-2022-un-des-envoyes-speciaux-de-la-crtv-critique-la-communication-de-la-fecafoot"},"modified":"2022-11-29T16:39:03","modified_gmt":"2022-11-29T16:39:03","slug":"coupe-du-monde-qatar-2022-un-des-envoyes-speciaux-de-la-crtv-critique-la-communication-de-la-fecafoot","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cameroun\/dossiers\/coupe-du-monde-qatar-2022-un-des-envoyes-speciaux-de-la-crtv-critique-la-communication-de-la-fecafoot","title":{"rendered":"Coupe du Monde Qatar 2022: Un des envoy\u00e9s sp\u00e9ciaux de la CRTV critique la communication de la FECAFOOT"},"content":{"rendered":"

Africa-Press – Cameroun. <\/strong><\/span>Inapproprie\u0301e. Voila\u0300 comment le journaliste Rene\u0301 Katche pre\u0301sente la communication de la Fe\u0301de\u0301ration Camerounaise de football (FECAFOOT) en rapport avec des faits ou e\u0301ve\u0301nements ayant suscite\u0301 l\u2019inte\u0301re\u0302t du public ces dernie\u0300res semaines. L\u2019envoye\u0301 spe\u0301cial de la Cameroon Radio Te\u0301le\u0301vision (CRTV) a\u0300 la Coupe du Monde au Qatar pointe les failles de ses me\u0301thodes dans un texte poste\u0301 sur Facebook.<\/p>\n

\u00ab J’ai observe\u0301 de pre\u0300s depuis la clo\u0302ture plusieurs crises se de\u0301rouler dans l’administration actuelle de la Fecafoot. Dans mes connaissances en relations publiques et en gestion de crise de l’e\u0301cole de journalisme et de communication de masse, le contro\u0302le d’une crise est ine\u0301vitablement lie\u0301 a\u0300 une communication approprie\u0301e et opportune. Cela e\u0301vitera les interpre\u0301tations errone\u0301es et la manipulation des informations par un e\u0301chantillon repre\u0301sentatif du public \u00bb, e\u0301crit-il.<\/p>\n

Il fait savoir que Mais la communication de l\u2019actuelle FECAFOOT est sa plus grande faiblesse. Il la trouve \u00ab aigue\u0308, me\u0301diocre et intempestive \u00bb. Pour lui, \u00ab la Fecafoot dirige\u0301e par Eto’o a e\u0301choue\u0301 de plein fouet sur ce front \u00bb<\/p>\n

Apre\u0300s avoir cite\u0301 la mise a\u0300 l\u2019e\u0301cart Michael Ngadeu du groupe retenu pour la Coupe du Monde,<\/p>\n

la se\u0301lection des influenceurs des me\u0301dias sociaux pour le me\u0302me tournoi et la suspension d’Andre\u0301 Onana survenu le 28 Novembre 2022, notre confre\u0300re conclut que \u00ab la cellule de communication de la Fecafoot ne peut dire au public que ce que son pre\u0301sident veut que le public sache \u00bb.<\/p>\n

Lire ci-dessous les versions anglaise et franc\u0327aise de l\u2019analyse de Rene\u0301 Katche<\/b><\/p>\n

The communication around fecafoot is porous and unprofessional to say the least!<\/p>\n

I have closely watched from the fence several crises unfold in the current fecafoot administration. In my Public Relations and Crisis Management knowledge from the school of journalism and mass communications, controlling a crisis is inevitably linked to proper and timely communication. This will avoid misinterpretation and information manipulation from a cross section of the public.<\/p>\n

Do not get me wrong, the current Fecafoot management has recorded some groundbreaking achievements. But its greatest pitfall has been its acute poor and untimely communication. The Eto’o led fecafoot has failed wholeheartedly on this front.<\/p>\n

I will use just 3 examples to explain this.<\/p>\n

Firstly, the Michael Ngadeu saga. Till date, no one knows why the defender who helped qualify Cameroon for the World Cup was not called up. This was a very serious crisis that needed proper management but the federation ignored it with impunity. This has given room for misinterpretation and miscommunication. You can’t blame the public for your weakness to communicate properly.<\/p>\n

Secondly, the selection of social media influencers to travel to Qatar for the World Cup remains a hot potato issue. Till date, no one knows the criteria that were officially used to choose these \u00ab\u00a0influencers\u00a0\u00bb. It took widespread social media outburst for its 4th Vice President to make an \u00ab\u00a0unofficial\u00a0\u00bb statement. Of course, that was a crisis and it needed the 10 crucial steps and modules of crisis management to handle it. There was none and there has been none! This has left many Cameroonians to misinterpret. It has also enabled citizen journalists to misinform the public.<\/p>\n

Moreover, the Andre Oanana crisis has been wrongly and unprofessionally handled by fecafoot. It is true that in crisis management, you don’t always have to strike the iron when it is still hot. But again, each crisis has its approach. Andre\u0301 Onana is the first choice goalkeeper and is loved by so many Cameroonians. The communication department of fecafoot has conflicting and contradictory statements with that of the coach Rigobert Song. In the post match presser which I personally attended, the coach said Andre\u0301 Onana decided not to play. But the fecafoot communique\u0301 that came 8 hours into the crisis said Andre\u0301 has been suspended for indiscipline.<\/p>\n

Press men here in Qatar tried to get information from the team press officer but were snobbed several times. This created a communication gap and the vacuum had to be filled by the press. Hence, misinterpretation and misinformation. From this action, the interpretation is that the fecafoot communication unit can only tell the public what its president wants the public to know.<\/p>\n

Grosso Modo, crisis Management if poorly handled repeatedly can crumble even the best organisation.<\/p>\n

Rene Katche in Qatar.<\/p>\n

La communication autour de la Fecafoot est poreuse et pour le moins peu professionnelle !<\/p>\n

J’ai observe\u0301 de pre\u0300s depuis la clo\u0302ture plusieurs crises se de\u0301rouler dans l’administration actuelle de la Fecafoot. Dans mes connaissances en relations publiques et en gestion de crise de l’e\u0301cole de journalisme et de communication de masse, le contro\u0302le d’une crise est ine\u0301vitablement lie\u0301 a\u0300 une communication approprie\u0301e et opportune. Cela e\u0301vitera les interpre\u0301tations errone\u0301es et la manipulation des informations par un e\u0301chantillon repre\u0301sentatif du public.<\/p>\n

Ne vous me\u0301prenez pas, la direction actuelle de la Fecafoot a enregistre\u0301 des re\u0301alisations ine\u0301dites. Mais son plus grand e\u0301cueil a e\u0301te\u0301 sa communication aigue\u0308, me\u0301diocre et intempestive. La Fecafoot dirige\u0301e par Eto’o a e\u0301choue\u0301 de plein fouet sur ce front.<\/p>\n

Je vais utiliser seulement 3 exemples pour expliquer cela.<\/p>\n

Tout d’abord, la saga Michael Ngadeu. Jusqu’a\u0300 pre\u0301sent, personne ne sait pourquoi le de\u0301fenseur qui a aide\u0301 a\u0300 qualifier le Cameroun pour la Coupe du monde n’a pas e\u0301te\u0301 appele\u0301. C’e\u0301tait une crise tre\u0300s grave qui ne\u0301cessitait une bonne gestion mais la fe\u0301de\u0301ration l’a ignore\u0301e en toute impunite\u0301. Cela a donne\u0301 lieu a\u0300 une mauvaise interpre\u0301tation et a\u0300 une mauvaise communication. Vous ne pouvez pas bla\u0302mer le public pour votre faiblesse a\u0300 communiquer correctement.<\/p>\n

Deuxie\u0300mement, la se\u0301lection des influenceurs des me\u0301dias sociaux pour se rendre au Qatar pour la Coupe du monde reste un proble\u0300me bru\u0302lant. A ce jour, personne ne connai\u0302t les crite\u0300res qui ont e\u0301te\u0301 officiellement utilise\u0301s pour choisir ces \u00ab\u00a0influenceurs\u00a0\u00bb. Il a fallu une explosion ge\u0301ne\u0301ralise\u0301e des me\u0301dias sociaux pour que son 4e vice-pre\u0301sident fasse une de\u0301claration \u00ab non officielle \u00bb. Bien su\u0302r, c’e\u0301tait une crise et il fallait les 10 e\u0301tapes et modules cruciaux de la gestion de crise pour y faire face. Il n’y en avait pas et il n’y en a pas eu ! Cela a laisse\u0301 de nombreux Camerounais mal interpre\u0301ter. Cela a e\u0301galement permis aux journalistes citoyens de de\u0301sinformer le public.<\/p>\n

De plus, la crise d’Andre\u0301 Oanana a e\u0301te\u0301 ge\u0301re\u0301e de manie\u0300re errone\u0301e et non professionnelle par la Fecafoot. C’est vrai qu’en gestion de crise, il ne faut pas toujours frapper le fer quand il est encore chaud. Mais encore une fois, chaque crise a son approche. Andre\u0301 Onana est le gardien de but nume\u0301ro un de et est aime\u0301 par tant de Camerounais. Le service communication de la Fe\u0301cafoot a des de\u0301clarations contradictoires et contradictoires avec celle de l’entrai\u0302neur Rigobert Song. A la confe\u0301rence de presse d’apre\u0300s-match a\u0300 laquelle j’ai personnellement assiste\u0301, l’entrai\u0302neur a de\u0301clare\u0301 qu’Andre\u0301 Onana avait de\u0301cide\u0301 de ne pas jouer. Mais le communique\u0301 de la Fecafoot qui est intervenu 8 heures apre\u0300s le de\u0301but de la crise a indique\u0301 qu’Andre\u0301 a e\u0301te\u0301 suspendu pour indiscipline.<\/p>\n

Les hommes de me\u0301dias ici au Qatar ont tente\u0301 d’obtenir des informations aupre\u0300s de l’attache\u0301 de presse de l’e\u0301quipe mais ont e\u0301te\u0301 snobe\u0301s a\u0300 plusieurs reprises. Cela a cre\u0301e\u0301 un fosse\u0301 de communication et le vide a du\u0302 e\u0302tre comble\u0301 par la presse. D’ou\u0300 la mauvaise interpre\u0301tation et la de\u0301sinformation. De cette action, l’interpre\u0301tation est que la cellule de communication de la Fecafoot ne peut dire au public que ce que son pre\u0301sident veut que le public sache.<\/p>\n

Grosso modo, la gestion de crise si elle est mal ge\u0301re\u0301e a\u0300 plusieurs reprises peut faire s’effondrer me\u0302me la meilleure organisation.<\/p>\n

Rene\u0301 Katche\u0301 au Qatar.<\/p>\n

Pour plus d’informations et d’analyses sur la Cameroun<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Cameroun. Inapproprie\u0301e. Voila\u0300 comment le journaliste Rene\u0301 Katche pre\u0301sente la communication de la Fe\u0301de\u0301ration Camerounaise de football (FECAFOOT) en rapport avec des faits ou e\u0301ve\u0301nements ayant suscite\u0301 l\u2019inte\u0301re\u0302t du public ces dernie\u0300res semaines. L\u2019envoye\u0301 spe\u0301cial de la Cameroon Radio Te\u0301le\u0301vision (CRTV) a\u0300 la Coupe du Monde au Qatar pointe les failles de ses […]<\/p>\n","protected":false},"author":82,"featured_media":32364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,10],"tags":[36,50,49],"class_list":["post-32365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dossiers","category-toutes-les-actualites","tag-africa-press","tag-africa-press-cameroun","tag-cameroun"],"yoast_head":"\nCoupe du Monde Qatar 2022: Un des envoy\u00e9s sp\u00e9ciaux de la CRTV critique la communication de la FECAFOOT - Cameroun<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/cameroun\/politique\/coupe-du-monde-qatar-2022-un-des-envoyes-speciaux-de-la-crtv-critique-la-communication-de-la-fecafoot\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coupe du Monde Qatar 2022: Un des envoy\u00e9s sp\u00e9ciaux de la CRTV critique la communication de la FECAFOOT\" \/>\n<meta property=\"og:description\" content=\"Africa-Press – Cameroun. 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Inapproprie\u0301e. Voila\u0300 comment le journaliste Rene\u0301 Katche pre\u0301sente la communication de la Fe\u0301de\u0301ration Camerounaise de football (FECAFOOT) en rapport avec des faits ou e\u0301ve\u0301nements ayant suscite\u0301 l\u2019inte\u0301re\u0302t du public ces dernie\u0300res semaines. 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