{"id":39289,"date":"2023-03-14T11:50:58","date_gmt":"2023-03-14T11:50:58","guid":{"rendered":"https:\/\/www.africa-press.net\/cameroun\/politique\/mobile-money-mtn-et-orange-se-livrent-une-guerre-des-prix-au-cameroun-alors-que-la-concurrence-se-renforce"},"modified":"2023-03-14T12:16:04","modified_gmt":"2023-03-14T12:16:04","slug":"mobile-money-mtn-et-orange-se-livrent-une-guerre-des-prix-au-cameroun-alors-que-la-concurrence-se-renforce","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cameroun\/economie\/mobile-money-mtn-et-orange-se-livrent-une-guerre-des-prix-au-cameroun-alors-que-la-concurrence-se-renforce","title":{"rendered":"Mobile Money: MTN et Orange se livrent une guerre des prix au Cameroun alors que la concurrence se renforce"},"content":{"rendered":"

Africa-Press – Cameroun. <\/strong><\/span>Investir au Cameroun) – MTN Cameroun, le leader du marche\u0301 de la te\u0301le\u0301phonie mobile au Cameroun, a annonce\u0301 le 11 mars 2023, la re\u0301duction de 50% des tarifs des transferts d\u2019argent sur MTN Mobile Money (MoMo), son service de transactions financie\u0300res via le mobile ge\u0301re\u0301 par sa filiale de\u0301die\u0301e, Mobile Money Corporation. \u00ab Profites sans mode\u0301ration de la re\u0301duction des frais de transferts MoMo : moins 50% sur tes transferts tous re\u0301seaux via *126 # ; moins 50% sur tous tes transferts via Ayoba : 0 F sur tous tes transferts via MoMo App \u00bb, a annonce\u0301 l\u2019ope\u0301rateur a\u0300 ses clients.<\/p>\n

Cette baisse des prix survient apre\u0300s la re\u0301duction des tarifs de retrait par le concurrent Orange Money (OM). \u00ab Nos tarifs de retrait ont baisse\u0301 de 25% en octobre dernier… \u00bb, a re\u0301cemment confie\u0301 a\u0300 Investir au Cameroun Anne Catherine Tchokonte\u0301, la DG d\u2019Orange Money Cameroun SA. En clair, alors que les tarifs de retrait baissent de 25% pour le service Orange Money, ce sont pluto\u0302t les cou\u0302ts des transferts d\u2019argent qui sont re\u0301duits de 50% sur MTN Mobile Money.<\/p>\n

Mais, par-dessus tout, la de\u0301cision que vient de prendre la filiale locale du groupe sud-africain MTN s\u2019apparente a\u0300 une re\u0301ponse a\u0300 la de\u0301cision prise par Orange Money Cameroun SA fin fe\u0301vrier 2023, d\u2019acculer ses concurrents (MTN, Nexttel ou Camtel), en permettant a\u0300 leurs clients d\u2019ouvrir des comptes Orange Money sans changer de puces te\u0301le\u0301phoniques. \u00ab C\u2019est effectivement une innovation majeure qu\u2019Orange Money apporte aux consommateurs camerounais. Quel que soit notre re\u0301seau, nous pouvons tous avoir acce\u0300s aux services Orange Money via l\u2019application Orange Money Afrique et profiter de tarifs moins chers. Nos entite\u0301s s\u0153urs d\u2019Orange Money au Se\u0301ne\u0301gal et en Co\u0302te d\u2019Ivoire ont e\u0301galement mis a\u0300 disposition cette innovation sur leurs marche\u0301s respectifs \u00bb, explique la DG d\u2019Orange Money Cameroun.<\/p>\n

Ces nouvelles offres tarifaires et de service surviennent dans un contexte marque\u0301 par le durcissement de la concurrence avec l\u2019arrive\u0301e de nouveaux ope\u0301rateurs dans la finance mobile au Cameroun. On peut, par exemple, citer Sara Money d\u2019Afriland First Bank, Yoomee Money ou encore Campost Money. Des acteurs qui s\u2019ajoutent aux ope\u0301rateurs classiques du secteur du transfert d\u2019argent, Express Union et Emi Money, qui se targuent d\u2019avoir des prix plus bas malgre\u0301 l\u2019application, depuis le 1er janvier 2022, de la taxe de 0,2% sur les transferts d\u2019argent.<\/p>\n

Pour rappel, MTN et Orange se disputent le leadership sur le marche\u0301 du Mobile Money au Cameroun. En effet, alors qu\u2019Orange revendique 70% de parts de marche\u0301 du Mobile Money, avec 10 millions de comptes dans le pays et plus de 100 000 partenaires commerciaux, MTN affirme faire mieux. \u00ab Je crois pouvoir dire, par ailleurs, que nous sommes e\u0301galement passe\u0301s leader du marche\u0301 des services financiers mobiles, puisque notre filiale Mobile Money Corporation dispose de\u0301sormais de la base d\u2019utilisateurs actifs de Mobile Money la plus large du pays \u00bb, a indique\u0301 Mitwa Ng\u2019ambi, la DG de MTN Cameroun, dans une interview parue il y a quelques jours dans la presse locale. Dans le de\u0301tail, celle-ci pre\u0301cise que le service MTN Mobile Money enregistre \u00ab aujourd\u2019hui plus de 5 millions d\u2019utilisateurs actifs tous les mois \u00bb. A\u0300 cela, il faut ajouter les 2 millions d\u2019utilisateurs de son application Ayoba.<\/p>\n

Brice R. Mbodiam<\/b><\/p>\n

Pour plus d’informations et d’analyses sur la Cameroun<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Cameroun. Investir au Cameroun) – MTN Cameroun, le leader du marche\u0301 de la te\u0301le\u0301phonie mobile au Cameroun, a annonce\u0301 le 11 mars 2023, la re\u0301duction de 50% des tarifs des transferts d\u2019argent sur MTN Mobile Money (MoMo), son service de transactions financie\u0300res via le mobile ge\u0301re\u0301 par sa filiale de\u0301die\u0301e, Mobile Money Corporation. […]<\/p>\n","protected":false},"author":82,"featured_media":39287,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[36,50,49],"class_list":["post-39289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-africa-press","tag-africa-press-cameroun","tag-cameroun"],"yoast_head":"\nMobile Money: MTN et Orange se livrent une guerre des prix au Cameroun alors que la concurrence se renforce - Cameroun<\/title>\n<meta name=\"description\" content=\"Investir au Cameroun) - MTN Cameroun, le leader du marche\u0301 de la te\u0301le\u0301phonie mobile au Cameroun, a annonce\u0301 le 11 mars ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/cameroun\/economie\/mobile-money-mtn-et-orange-se-livrent-une-guerre-des-prix-au-cameroun-alors-que-la-concurrence-se-renforce\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Money: MTN et Orange se livrent une guerre des prix au Cameroun alors que la concurrence se renforce\" \/>\n<meta property=\"og:description\" content=\"Investir au Cameroun) - 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