{"id":40503,"date":"2023-03-28T12:35:42","date_gmt":"2023-03-28T12:35:42","guid":{"rendered":"https:\/\/www.africa-press.net\/cameroun\/politique\/grande-distribution-carrefour-poursuit-son-expansion-au-cameroun-avec-louverture-dun-6e-supermarche-a-douala"},"modified":"2023-03-28T19:40:29","modified_gmt":"2023-03-28T19:40:29","slug":"grande-distribution-carrefour-poursuit-son-expansion-au-cameroun-avec-louverture-dun-6e-supermarche-a-douala","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cameroun\/economie\/grande-distribution-carrefour-poursuit-son-expansion-au-cameroun-avec-louverture-dun-6e-supermarche-a-douala","title":{"rendered":"Grande distribution\u00a0: Carrefour poursuit son expansion au Cameroun avec l\u2019ouverture d\u2019un 6e supermarch\u00e9 \u00e0 Douala"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Cameroun. <\/strong><\/span>Investir au Cameroun) &#8211; Le groupe CFAO, allie\u0301 de la chai\u0302ne de grande distribution Carrefour, dans le cadre de l\u2019expansion de cette enseigne franc\u0327aise en Afrique, annonce l\u2019ouverture, le 29 mars 2023 a\u0300 Douala, la capitale e\u0301conomique du Cameroun, d\u2019un nouveau supermarche\u0301 au quartier Logpom. Construit sur une superficie de 2 000 m2, dont 750 m2 de surface de vente, le supermarche\u0301 Carrefour Market de Logpom a permis de cre\u0301er 60 emplois. Selon le groupe CFAO, cette nouvelle enseigne offrira \u00ab plus de 1 500 re\u0301fe\u0301rences made in Cameroun \u00bb sur ses e\u0301tals.<\/p>\n<p>Avec ce nouveau supermarche\u0301, dont le montant de l\u2019investissement n\u2019a pas e\u0301te\u0301 re\u0301ve\u0301le\u0301, le couple CFAO Retail-Carrefour renforce son positionnement sur le marche\u0301 de la grande distribution au Cameroun. En effet, l\u2019enseigne de Logpom porte a\u0300 sept le nombre de supermarche\u0301s et hypermarche\u0301 aujourd\u2019hui ope\u0301rationnels au Cameroun. Il s\u2019agit a\u0300 Douala des supermarche\u0301s Carrefour Market de Bonamoussadi, Akwa, Douala Grand Malll et de\u0301sormais Logpom ; ainsi que du supermarche\u0301 Supeco, une enseigne de cash &amp; carry dont la premie\u0300re boutique a e\u0301te\u0301 ouverte au quartier Akwa en 2021. A\u0300 Yaounde\u0301, la capitale, CFAO Retail et Carrefour ont de\u0301ploye\u0301 l\u2019hypermarche\u0301 PlaYce de Warda et Carrefour Market Ekie\u0301.<\/p>\n<p>Selon les confidences faites a\u0300 Investir au Cameroun en juillet 2022, lors de l\u2019inauguration de l\u2019hypermarche\u0301 PlaYce, par le directeur ge\u0301ne\u0301ral de CFAO, Jean Christophe Brindeau, le supermarche\u0301 Carrefour Market de Logpom inaugure la deuxie\u0300me phase du de\u0301ploiement de Carrefour au Cameroun qui sera re\u0301alise\u0301e sur 5 ans. Cette phase, apprend-on, engloutira des investissements compris entre 30 et 40 milliards de FCFA. Elle fait suite a\u0300 la premie\u0300re phase, qui a ne\u0301cessite\u0301 au moins 80 milliards de FCFA d\u2019investissement. Selon M. Brindeau, c\u2019est gra\u0302ce aux dividendes de la premie\u0300re phase que la deuxie\u0300me sera re\u0301alise\u0301e.<\/p>\n<p>Il est question d\u2019ouvrir trois nouveaux supermarche\u0301s en 2023, dont deux Carrefour Market a\u0300 Douala (Logpom et Bonabe\u0301ri) et un supermarche\u0301 Supeco a\u0300 Yaounde\u0301. Par la suite, Carrefour entend e\u0301galement se de\u0301ployer dans la re\u0301gion de l\u2019Ouest du Cameroun, notamment dans la ville de Bafoussam.<\/p>\n<p>Si elle vient diversifier l\u2019offre e\u0301trange\u0300re dans la grande distribution au Cameroun, ou\u0300 se de\u0301ploient e\u0301galement des enseignes franc\u0327aises telles que Casino et Super U, l\u2019expansion de Carrefour dans le pays vient surtout durcir la concurrence avec les ope\u0301rateurs locaux. En effet, comme ces locaux (Dovv, Santa Lucia, etc.), et a\u0300 la diffe\u0301rence de ses cons\u0153urs e\u0301trange\u0300res qui ne disposent que d\u2019un nombre limite\u0301 de centres commerciaux, Carrefour a adopte\u0301 la strate\u0301gie de la proximite\u0301. En amenant ses supermarche\u0301s jusqu\u2019aux portes des populations des diffe\u0301rents quartiers.<\/p>\n<p><b>Brice R. Mbodiam<\/b><\/p>\n<p><strong>Pour plus d&rsquo;informations et d&rsquo;analyses sur la <a href=\"https:\/\/www.africa-press.net\/cameroun\">Cameroun<\/a>, suivez <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Cameroun. Investir au Cameroun) &#8211; Le groupe CFAO, allie\u0301 de la chai\u0302ne de grande distribution Carrefour, dans le cadre de l\u2019expansion de cette enseigne franc\u0327aise en Afrique, annonce l\u2019ouverture, le 29 mars 2023 a\u0300 Douala, la capitale e\u0301conomique du Cameroun, d\u2019un nouveau supermarche\u0301 au quartier Logpom. Construit sur une superficie de 2 000 [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":40500,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[36,50,49],"class_list":["post-40503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-africa-press","tag-africa-press-cameroun","tag-cameroun"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Grande distribution\u00a0: Carrefour poursuit son expansion au Cameroun avec l\u2019ouverture d\u2019un 6e supermarch\u00e9 \u00e0 Douala - Cameroun<\/title>\n<meta name=\"description\" content=\"Investir au Cameroun) - Le groupe CFAO, allie\u0301 de la chai\u0302ne de grande distribution Carrefour, dans le cadre de l\u2019expans ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/cameroun\/economie\/grande-distribution-carrefour-poursuit-son-expansion-au-cameroun-avec-louverture-dun-6e-supermarche-a-douala\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grande distribution\u00a0: Carrefour poursuit son expansion au Cameroun avec l\u2019ouverture d\u2019un 6e supermarch\u00e9 \u00e0 Douala\" \/>\n<meta property=\"og:description\" content=\"Investir au Cameroun) - 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