{"id":54951,"date":"2023-11-04T12:18:52","date_gmt":"2023-11-04T12:18:52","guid":{"rendered":"https:\/\/www.africa-press.net\/cameroun\/politique\/africa-customer-week-totalenergies-marketing-cameroun-celebre-ses-clients-et-partenaires"},"modified":"2023-11-04T12:37:51","modified_gmt":"2023-11-04T12:37:51","slug":"africa-customer-week-totalenergies-marketing-cameroun-celebre-ses-clients-et-partenaires","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cameroun\/economie\/africa-customer-week-totalenergies-marketing-cameroun-celebre-ses-clients-et-partenaires","title":{"rendered":"Africa Customer Week\u00a0: TotalEnergies Marketing Cameroun c\u00e9l\u00e8bre ses clients et partenaires"},"content":{"rendered":"

Africa-Press – Cameroun. <\/strong><\/span>(TOTALENERGIES) – Ce concept de communication, promotion et de valorisation de la marque TotalEnergies est en effet entre\u0301e dans sa cinquie\u0300me anne\u0301e en 2023. Place\u0301e sous le the\u0300me \u00ab Votre e\u0301nergie nous inspire \u00bb, cette e\u0301dition, ce\u0301le\u0301bre\u0301e du 2 au 5 octobre 2023, a une fois de plus permis au top management de cette entreprise, de se rapprocher de sa cliente\u0300le, pre\u0301senter ses engagements et accorder des services promotionnels au public.<\/b><\/p>\n

L’e\u0301dition 2023, ce\u0301le\u0301bre\u0301e dans toutes les filiales africaines de la branche marketing & services, dont celle du Cameroun, a eu plusieurs temps forts dont un petit de\u0301jeuner d’affaires a\u0300 Bonapriso, pre\u0301cise\u0301ment a\u0300 la boutique Bonjour, concept haut de gamme d’une superficie de 170 m2 ouverte en 2016 et entie\u0300rement re\u0301nove\u0301e. Clients, partenaires, prospects, et potentiels clients des produits TotalEnergies Marketing Cameroun, ont e\u0301change\u0301 avec Patrocle Petridis, Directeur ge\u0301ne\u0301ral de TotalEnergies Marketing Cameroun, et son e\u0301quipe.<\/p>\n

Sur place, cet espace premium offre de\u0301sormais des commodite\u0301s de restauration chaude telle que les grillades et le poulet DG, et un achalandage boutique aux tons varie\u0301s, dans un de\u0301cor multicolore\u0301. Patrocle Petridis a tenu, a\u0300 cette occasion, a\u0300 repre\u0301ciser les contours de l’Africa Customer Week : \u00ab\u00a0l’ambition de ce programme est de cre\u0301er une proximite\u0301 avec nos clients et prospects, tout en renforc\u0327ant notre diffe\u0301renciation par rapport a\u0300 la concurrence. L’objectif est de communiquer sur nos engagements clients, e\u0302tre a\u0300 l’e\u0301coute de ceux-ci, et mettre en avant nos solutions innovantes\u00a0\u00bb, a indique\u0301 le Directeur ge\u0301ne\u0301ral de TotalEnergies Marketing Cameroun.<\/p>\n

L’e\u0301tape de la boutique TotalEnergies de Bonapriso a e\u0301galement permis de constater le savant dosage entre la politique commerciale de l’entreprise et la valorisation de la production locale : le Made in Cameroon. A\u0300 ce propos, les producteurs locaux, partenaires de TotalEnergies Marketing Cameroun, ont e\u0301value\u0301 la relation avec cette dernie\u0300re : \u00ab\u00a0le partenariat avec TotalEnergies Marketing Cameroun s\u2019est fait de fac\u0327on tre\u0300s naturelle. Apre\u0300s avoir expe\u0301rimente\u0301, visite\u0301 et appre\u0301cie\u0301 tous nos sites de production, TotalEnergies Marketing Cameroun a tout simplement de\u0301cide\u0301 de donner la chance et l\u2019opportunite\u0301 aux petits entrepreneurs locaux que nous sommes. Nous avons ouvert sur un premier site. Les choses s\u2019y de\u0301roulant tre\u0300s bien, nous avons de\u0301cide\u0301 d\u2019e\u0301tendre la collaboration sur d\u2019autres sites. Aujourd\u2019hui nous sommes pratiquement a\u0300 dix sites de\u0301veloppe\u0301s en deux ans de collaboration et nous continuons a\u0300 nous e\u0301tendre\u00a0\u00bb rele\u0300ve Annie Djanga, co-fondatrice de Teriffic cofee, marque Camerounaise de cafe\u0301.<\/p>\n

Pour Jean Patrick Ketcha, promoteur de l’entreprise Boukarou, \u00ab\u00a0la collaboration avec TotalEnergies Marketing Cameroun est extraordinaire. Parce que TotalEnergies Marketing Cameroun donne la possibilite\u0301 a\u0300 diffe\u0301rentes marques d\u2019e\u0302tre distribue\u0301es sur tout leur re\u0301seau constitue\u0301 de plus de 170 boutiques Bonjour sur toute l\u2019e\u0301tendue du territoire Camerounais. Dans la SND30 du gouvernement figurent deux proble\u0301matiques : le de\u0301veloppement d\u2019une industrie qui permette au Cameroun de produire tout ce dont il a besoin et aussi la re\u0301ponse aux proble\u0300mes d\u2019employabilite\u0301 et du cho\u0302mage des jeunes. Dans ce partenariat avec TotalEnergies Marketing Cameroun, il y a la re\u0301ponse a\u0300 ces deux proble\u0301matiques\u00a0\u00bb.<\/p>\n

L’Africa Customer Week 2023, comme les pre\u0301ce\u0301dentes, a permis au top management de l’entreprise de toucher du doigt les re\u0301alite\u0301s du service en station-service. Les stations-service TotalEnergies Njo Njo et Besseke ont ainsi e\u0301te\u0301 visite\u0301es par le top management, qui est imme\u0301diatement entre\u0301 en contact avec le personnel et les clients.<\/p>\n

\u00a0\u00bb Cette descente sur le terrain nous donne l’occasion d’e\u0301changer avec les clients, compiler les desiderata du public, pour mieux comprendre les contraintes de nos colle\u0300gues commerciaux et mieux servir les clients, nous a confie\u0301 Elias Ayissi, le Chef service achats chez TotalEnergies Cameroun.<\/p>\n

Le Directeur ge\u0301ne\u0301ral de TotalEnergies Marketing Cameroun et son e\u0301quipe ont partage\u0301 avec les clients et parfois, se sont substitue\u0301s au personnel de piste pour e\u0301difier le public sur les produits de cette marque Franc\u0327aise. Plusieurs promotions ont e\u0301te\u0301 accorde\u0301es a\u0300 cet effet : une re\u0301duction de 800 FCFA sur la lampe \u00ab\u00a0Sunshine 150\u00a0\u00bb, une baisse de 10% sur tout achat de lubrifiant \u00ab\u00a0Quartz 7000 10W40\u00a0\u00bb, des re\u0301ductions allant de 5% a\u0300 15% sur les batteries, les filtres a\u0300 air, et les essuie-glaces, et la livraison gratuite pour toute commande passe\u0301e via l’application \u00ab\u00a0Gozem\u00a0\u00bb.<\/p>\n

A\u0300 la Socie\u0301te\u0301 Camerounaise des de\u0301po\u0302ts pe\u0301troliers (Scdp), ou\u0300 est implante\u0301 le laboratoire TotalEnergies Marketing Cameroun, s’est tenu un atelier de formation des clients consommateurs des huiles et lubrifiants fabrique\u0301s par TotalEnergies Marketing Cameroun. Une expe\u0301rience d’impre\u0301gnation sur les techniques d’analyse de lubrifiant compare\u0301e sur les gammes automobile et industrielle.<\/p>\n

Pour la 4e\u0300me e\u0301dition en 2022, TotalEnergies Marketing Cameroun a atteint une cible clients de plus de 72.000 personnes sur tout le territoire Camerounais. \u00ab\u00a0L’Africa Customer Week est la concre\u0301tisation de l’un des points cle\u0301s de notre feuille de route : la centricite\u0301 client. C’est donc un e\u0301ve\u0300nement phare des filiales Africaines de TotalEnergies qui souhaitent e\u0302tre reconnues comme des entreprises centre\u0301es client. Les e\u0301changes et diffe\u0301rents retours des clients permettront a\u0300 l’entreprise d’ame\u0301liorer ses produits et services, et de satisfaire au mieux sa cliente\u0300le\u00a0\u00bb, a conclu Patrocle Petridis, au terme de cette 5e\u0300me e\u0301dition.<\/p>\n

Pour plus d’informations et d’analyses sur la Cameroun<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Cameroun. (TOTALENERGIES) – Ce concept de communication, promotion et de valorisation de la marque TotalEnergies est en effet entre\u0301e dans sa cinquie\u0300me anne\u0301e en 2023. Place\u0301e sous le the\u0300me \u00ab Votre e\u0301nergie nous inspire \u00bb, cette e\u0301dition, ce\u0301le\u0301bre\u0301e du 2 au 5 octobre 2023, a une fois de plus permis au top management […]<\/p>\n","protected":false},"author":82,"featured_media":54950,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[36,50,49],"class_list":["post-54951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-africa-press","tag-africa-press-cameroun","tag-cameroun"],"yoast_head":"\nAfrica Customer Week\u00a0: TotalEnergies Marketing Cameroun c\u00e9l\u00e8bre ses clients et partenaires - Cameroun<\/title>\n<meta name=\"description\" content=\"(TOTALENERGIES) - Ce concept de communication, promotion et de valorisation de la marque TotalEnergies est en effet e ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/cameroun\/economie\/africa-customer-week-totalenergies-marketing-cameroun-celebre-ses-clients-et-partenaires\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Africa Customer Week\u00a0: TotalEnergies Marketing Cameroun c\u00e9l\u00e8bre ses clients et partenaires\" \/>\n<meta property=\"og:description\" content=\"(TOTALENERGIES) - 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