{"id":58764,"date":"2023-12-19T12:49:08","date_gmt":"2023-12-19T12:49:08","guid":{"rendered":"https:\/\/www.africa-press.net\/cameroun\/politique\/la-biscuiterie-madinina-foods-projette-douvrir-son-capital-afin-de-multiplier-son-chiffre-daffaires-par-10-dici-2026"},"modified":"2023-12-19T13:33:35","modified_gmt":"2023-12-19T13:33:35","slug":"la-biscuiterie-madinina-foods-projette-douvrir-son-capital-afin-de-multiplier-son-chiffre-daffaires-par-10-dici-2026","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cameroun\/economie\/la-biscuiterie-madinina-foods-projette-douvrir-son-capital-afin-de-multiplier-son-chiffre-daffaires-par-10-dici-2026","title":{"rendered":"La biscuiterie Madinina Foods projette d\u2019ouvrir son capital afin de multiplier son chiffre d\u2019affaires par 10 d\u2019ici 2026"},"content":{"rendered":"

Africa-Press – Cameroun. <\/strong><\/span>Investir au Cameroun) – Adeline Tsemo Machega e\u0301pouse Pelage est a\u0300 la que\u0302te de financements pour doper la production de son entreprise. Pour ce faire, la promotrice de Madinina Foods Sarl ouvre son capital (plus de 10 millions de FCFA en 2022). Elle pre\u0301pare actuellement \u00ab un plan d\u2019affaire a\u0300 soumettre aux investisseurs de\u0300s 2024 \u00bb. Avec cette ope\u0301ration, elle souhaite mobiliser 30 a\u0300 40 millions de FCFA aupre\u0300s \u00ab d\u2019un ou plusieurs potentiels actionnaires pre\u0302ts a\u0300 partager les risques \u00bb, pre\u0301cise la jeune patronne de 32 ans. Ce qui portera son capital entre 40 et 50 millions de FCFA.<\/p>\n

Avec ces fonds, Adeline Pelage ambitionne de \u00ab construire une unite\u0301 de production et d\u2019acheter des machines en vue de passer d\u2019une production actuelle de 1000 paquets de biscuits et madeleines par mois a\u0300 10 000 paquets par mois en fin 2024 \u00bb. A\u0300 en croire la patronne de Madinina Foods, \u00ab l\u2019objectif est de porter son chiffre d\u2019affaires de 10 millions de FCFA en 2022 a\u0300 100 millions de FCFA d\u2019ici 2026 \u00bb.<\/p>\n

En production depuis 2019, Madinina Foods produit et commercialise des madeleines, cookies et sable\u0301s a\u0300 base de farine de patate douce, 100% naturels. Base\u0301e a\u0300 Douala, capitale e\u0301conomique du pays, cette biscuiterie est connue pour sa marque premium \u00ab Bobo \u00bb. Sa promotrice de\u0301clare avoir de\u0301marre\u0301 son entreprise avec un capital de 500 000 FCFA, et emploie a\u0300 ce jour cinq personnes.<\/p>\n

\u00ab Au de\u0301part, l\u2019objectif e\u0301tait de se diffe\u0301rencier sur un marche\u0301 aujourd\u2019hui partage\u0301 entre des marques locales low-cost et des marques internationales importe\u0301es \u00bb, explique Adeline Pelage. Pre\u0300s de trois ans plus tard, le pari semble gagne\u0301 pour ces produits juge\u0301s naturels, sans conservateurs, sans additifs et sans colorants. \u00ab Conc\u0327us en formats de 35 g, 75 g et 230 g, ils cou\u0302tent entre 500 F et 2000 FCFA et sont de\u0301ja\u0300 disponibles dans pre\u0300s de 40 supermarche\u0301s et restaurants a\u0300 Douala et Yaounde\u0301 \u00bb, explique la patronne de Madinina Foods.<\/p>\n

En que\u0302te de rentabilite\u0301 <\/b><\/p>\n

Malgre\u0301 ce succe\u0300s, elle fait savoir que son entreprise n\u2019est pas encore rentable. Bien plus, elle fait face a\u0300 plusieurs difficulte\u0301s. Il s\u2019agit notamment des de\u0301lais (un a\u0300 trois mois) de paiement des clients. \u00ab Ce qui nous oblige a\u0300 trouver d\u2019autres sources de financements pour continuer a\u0300 produire \u00bb, se plaint l\u2019entrepreneure, qui affirme financer son entreprise gra\u0302ce a\u0300 son salaire de banquie\u0300re.<\/p>\n

Autre difficulte\u0301, le non-respect du carnet de commandes du fait d\u2019un outil de production peu performant. \u00ab Aujourd\u2019hui, nous peinons a\u0300 re\u0301pondre a\u0300 la demande des grandes surfaces avec un retard d\u2019une a\u0300 deux semaines sur des commandes a\u0300 livrer en trois jours \u00bb, poursuit-elle. Ces difficulte\u0301s empe\u0302chent la laure\u0301ate du Prix Pierre Castel 2023 d\u2019e\u0301largir son marche\u0301. Les 15 000 euros, soit 10 millions de FCFA, rec\u0327us de ce prix lui ont permis d\u2019acque\u0301rir un four rotatif et une ensacheuse automatique. \u00ab Mais faute d\u2019espace, ce four n\u2019est pas ope\u0301rationnel \u00bb, explique Adeline Pelage.<\/p>\n

Vainqueur du prix entrepreneuriat fe\u0301minin de la De\u0301le\u0301gation ge\u0301ne\u0301rale du Que\u0301bec a\u0300 Dakar au terme du 3e Forum international sur l\u2019entrepreneuriat (FIE), les 1er et 2 novembre 2023 a\u0300 Douala, Adeline Pelage a gagne\u0301 2000 dollars canadiens, soit 950 000 FCFA, un voyage au Que\u0301bec avec frais de transport et se\u0301jour paye\u0301s, un accompagnement de trois mois dans un incubateur que\u0301be\u0301cois pour acce\u0301le\u0301rer le processus de son projet. Forme\u0301e en pa\u0302tisserie en France, la boulange\u0300re qui be\u0301ne\u0301ficie de\u0301ja\u0300 de l\u2019encadrement de l\u2019Institut europe\u0301en de coope\u0301ration et de de\u0301veloppement (IECD), dans le cadre de l\u2019accompagnement du Prix Castel, entend \u00ab mettre a\u0300 profit l\u2019incubation que\u0301be\u0301coise pour revoir nos recettes surtout nos madeleines, tout en restant naturelles \u00bb.<\/p>\n

Fre\u0301de\u0301ric Nonos<\/b><\/p>\n

Pour plus d’informations et d’analyses sur la Cameroun<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Cameroun. Investir au Cameroun) – Adeline Tsemo Machega e\u0301pouse Pelage est a\u0300 la que\u0302te de financements pour doper la production de son entreprise. Pour ce faire, la promotrice de Madinina Foods Sarl ouvre son capital (plus de 10 millions de FCFA en 2022). Elle pre\u0301pare actuellement \u00ab un plan d\u2019affaire a\u0300 soumettre aux […]<\/p>\n","protected":false},"author":82,"featured_media":58763,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[36,50,49],"class_list":["post-58764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-africa-press","tag-africa-press-cameroun","tag-cameroun"],"yoast_head":"\nLa biscuiterie Madinina Foods projette d\u2019ouvrir son capital afin de multiplier son chiffre d\u2019affaires par 10 d\u2019ici 2026 - Cameroun<\/title>\n<meta name=\"description\" content=\"Investir au Cameroun) - Adeline Tsemo Machega e\u0301pouse Pelage est a\u0300 la que\u0302te de financements pour doper la production d ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/cameroun\/economie\/la-biscuiterie-madinina-foods-projette-douvrir-son-capital-afin-de-multiplier-son-chiffre-daffaires-par-10-dici-2026\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La biscuiterie Madinina Foods projette d\u2019ouvrir son capital afin de multiplier son chiffre d\u2019affaires par 10 d\u2019ici 2026\" \/>\n<meta property=\"og:description\" content=\"Investir au Cameroun) - 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