From Millions to Hundreds of Millions: Patrice Motsepe’s CAF Revolution!
Under Dr. Patrice Motsepe, African football has gone from modest returns to a money-making juggernaut! The CAF president’s vision is turning the African Cup of Nations (AFCON) into a global spectacle and the numbers speak for themselves.
AFCON 2021 brought in a respectable $5 million in revenue, backed by 6 sponsors and broadcast to 38 networks. Fast forward to AFCON 2023, and the prize pool exploded to $98 million, with sponsorships nearly tripling to 16 and TV coverage soaring to 67 broadcasters.
AFCON 2025 smashed all records, with revenue of $200 million, 23 sponsors on board, and a staggering 111 broadcasters lined up.
Motsepe’s leadership is redefining African football, transforming CAF into a powerhouse, and putting the continent’s beautiful game firmly on the global map.