{"id":23008,"date":"2024-02-17T11:37:46","date_gmt":"2024-02-17T11:37:46","guid":{"rendered":"https:\/\/www.africa-press.net\/cape-verde\/all-news\/cape-verde-reformulates-its-tourist-brand-to-transform-each-island-into-a-destination"},"modified":"2024-02-17T13:12:29","modified_gmt":"2024-02-17T13:12:29","slug":"cape-verde-reformulates-its-tourist-brand-to-transform-each-island-into-a-destination","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cape-verde\/all-news\/cape-verde-reformulates-its-tourist-brand-to-transform-each-island-into-a-destination","title":{"rendered":"Cape Verde reformulates its tourist brand to transform each island into a destination"},"content":{"rendered":"

Africa-Press – Cape verde. <\/strong><\/span>Government launched a new tourist brand, to strengthen the image of the archipelago, capture new markets and transform each island into a destination, said the prime minister.<\/p>\n

\u201cWe have sun and beach tourism, still with room to develop, and we will continue to invest, but we have other tourism to discover, nature, culture, events, which each island represents in a different and diversified way\u201d, said Ulisses Correia and Silva, at the new brand presentation ceremony.<\/p>\n

Designated in English: \u201cThe Islands of CAPE VERDE From the Heart\u201d, the new tourist brand of the Cape Verde destination, symbol and promotional image, inside and outside the country, is a heart with various colors, representing the 10 islands, and His godfather is the Portuguese-Cape Verdean musician Dino D’Santiago.<\/p>\n

For the head of Government, the new brand matches the country’s ambition, which understood that each island needs to be \u201can authentic, genuine and differentiating destination\u201d.<\/p>\n

Ulisses Correia e Silva highlighted the importance of the narrative that the brand carries and the history of the country, understanding that it was a \u201chappy decision\u201d to launch it in Cidade Velha, a world heritage site, due to the symbolism it represents and the potential to be developed.<\/p>\n

The Prime Minister also highlighted the brand’s connection with the country’s notoriety and reputation, for democracy, good governance, stability, among other factors such as music.<\/p>\n

For the Minister of Tourism and Transport, Carlos Santos, the country is beginning a \u201cnew start\u201d in the sector and a \u201cnew window\u201d to communicate with operators and tourists.<\/p>\n

The government official said that the brand is the culmination of a planning process that began in 2016, when the current Government took power.<\/p>\n

In the resolution approving the new identity, the Government mentioned that the sector grew from 2016 to 2019 at an average rate of around 7%, with the year 2019 exceeding the threshold of 800 thousand tourists, with a direct contribution to the Domestic Product Gross (GDP) of 25.6%.<\/p>\n

Tourist demand reduced by around 75% with the Covid-19 pandemic, but in 2022 the country began to recover, with a record of around 830 thousand arrivals.<\/p>\n

\u201cDespite these advances, there is an immense potential for natural and cultural heritage resources that need to be integrated into the national tourist offer\u201d, reads the resolution, noting that tourism still remained very concentrated on the islands of Sal and Boa Vista, with more 80% of the country’s tourist demand and around 90% of the accommodation capacity.<\/p>\n

There is also an \u201cexcessive dependence\u201d on certain source markets, especially Europe, and a \u201creduced number\u201d of tour operators.<\/p>\n

Therefore, the Government considers it essential to reformulate the Cabo Verde Brand, to \u201cimprove communication with the market and operators\u201d.<\/p>\n

For More News And Analysis About Cape verde<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Cape verde. Government launched a new tourist brand, to strengthen the image of the archipelago, capture new markets and transform each island into a destination, said the prime minister. \u201cWe have sun and beach tourism, still with room to develop, and we will continue to invest, but we have other tourism to discover, […]<\/p>\n","protected":false},"author":84,"featured_media":23007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,7,8,12],"tags":[233,331,328],"class_list":["post-23008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-head-lines","category-homepage-english","category-policy","tag-africa-press","tag-africa-press-cape-verde","tag-cape-verde"],"yoast_head":"\nCape Verde reformulates its tourist brand to transform each island into a destination - Cape Verde<\/title>\n<meta name=\"description\" content=\"Government launched a new tourist brand, to strengthen the image of the archipelago, capture new markets and transform e ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/cape-verde\/all-news\/cape-verde-reformulates-its-tourist-brand-to-transform-each-island-into-a-destination\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cape Verde reformulates its tourist brand to transform each island into a destination - 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