{"id":8917,"date":"2023-05-05T15:34:36","date_gmt":"2023-05-05T15:34:36","guid":{"rendered":"https:\/\/www.africa-press.net\/comores\/politique\/la-presse-locale-en-mode-survie"},"modified":"2023-05-06T07:59:49","modified_gmt":"2023-05-06T07:59:49","slug":"la-presse-locale-en-mode-survie","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/comores\/toutes-les-actualites\/la-presse-locale-en-mode-survie","title":{"rendered":"La presse locale en mode survie"},"content":{"rendered":"

Africa-Press – Comores. <\/strong><\/span>Chute des revenus publicitaires, effondrements des ventes en kiosque, baisse substantielle des abonnements, absence d\u2019aides publiques. La presse comorienne fait face aujourd\u2019hui a\u0300 des se\u0301rieuses difficulte\u0301s. Celles de sa survie. N\u2019ayant jamais fait l\u2019objet d\u2019une strate\u0301gie de de\u0301veloppement, plus particulie\u0300rement des concerne\u0301s, son mode\u0300le e\u0301conomique, reposant d\u2019ores et de\u0301ja\u0300 sur des piliers fragiles est plus que jamais mis a\u0300 rude e\u0301preuve. <\/b><\/p>\n

Le matin des Comores, Kashikazi, Al-balad, Archipel, Al Bilad, Karibu Magazine, Femme des i\u0302les, Masiwa, autant des journaux qui ont du jour au lendemain disparu des kiosques de la place. Si les raisons de leur cessation d\u2019activite\u0301 restent souvent un myste\u0300re pour la plupart de ces titres, il n\u2019en demeure moins que les difficulte\u0301s e\u0301conomiques soient fortement a\u0300 l\u2019origine de leur disparition.<\/p>\n

Aux Comores, comme d\u2019ailleurs dans beaucoup de pays de l\u2019Afrique francophone, l\u2019e\u0301conomie des me\u0301dias est sans doute le domaine le plus ne\u0301glige\u0301. Elle est pre\u0301domine\u0301e par un discours exclusivement axe\u0301 sur le ro\u0302le politique et dans une moindre mesure social que les me\u0301dias en ge\u0301ne\u0301ral devront jouer. Alors que comme soulignent Ivan Chupin, Nicolas Hube et Nicolas Kacif dans Histoire politique et e\u0301conomique des me\u0301dias en France : \u00ab la capacite\u0301 des me\u0301dias a\u0300 nourrir la vie de\u0301mocratique de\u0301pend tout aussi e\u0301troitement de leur viabilite\u0301 e\u0301conomique. \u00bb<\/p>\n

La fragilite\u0301 e\u0301conomique de notre industrie de la presse n\u2019est-elle pas assez alarmante pour qu\u2019elle pousse professionnels et pouvoirs publics a\u0300 s\u2019interroger sur son existence ? Force et de rappeler que si les me\u0301dias de service public ne doivent leur survie que par l\u2019assistance massive de l\u2019Etat, les me\u0301dias prive\u0301s tirent par contre le diable par la queue.<\/p>\n

La presse comorienne assiste impuissante a\u0300 l\u2019asse\u0300chement progressif de ses principales sources de revenu provenant en principe \u2013 des ventes en kiosque \u2013 des abonnements \u2013 des annonces publicitaires \u2013 des aides. Nous constatons avec amertume depuis une vingtaine d\u2019anne\u0301es, un effondrement des ventes en kiosque de la presse en papier. Une tendance qui s\u2019est accentue\u0301e ces derniers temps avec la disparition quasi-totale des kiosques dans la capitale ou\u0300 s\u2019est concentre\u0301 le plus grand nombre. Aujourd\u2019hui, la vente des journaux qui impriment ne repre\u0301sente que 0,1%.<\/p>\n

Les abonnements sont e\u0301galement en chute libre. Le contexte sanitaire de ces dernie\u0300res anne\u0301es a aggrave\u0301 la situation. Les repre\u0301sentations diplomatiques et les organisations internationales ainsi que l\u2019Etat qui constituent les premiers clients des trois quotidiens de la place ont revu a\u0300 la baisse leurs abonnements qui forment presque 30% de leurs chiffres d\u2019affaires. Le taux de recouvrement est aussi tre\u0300s bas notamment aupre\u0300s du gouvernement et des institutions de l\u2019Etat qui ne payent pas leurs abonnements et cumulent des anne\u0301es d\u2019impaye\u0301s.<\/p>\n

Me\u0302me de\u0301gringolade pour les annonces qui proviennent exclusivement des institutions internationales et des projets qui repre\u0301sentent plus de 69,9%. Il convient de rappeler ici que les entreprises aussi bien publiques que prive\u0301es du pays ont rarement recours aux me\u0301dias pour leurs annonces, pre\u0301fe\u0301rant les re\u0301seaux sociaux.<\/p>\n

Pour les aides publiques et les dons, l\u2019e\u0301tat brille e\u0301galement par son absence malgre\u0301 les nombreuses promesses faites. Sur ce point, seules quelques repre\u0301sentations diplomatiques accre\u0301dite\u0301es aux Comores accordent des appuis directs aux me\u0301dias. Toutes ces raisons qui concourent les unes aux autres affectent se\u0301rieusement la viabilite\u0301 e\u0301conomique de la presse locale qui se bat tant bien que mal pour se maintenir en vie. La plus grande menace que la presse en papier du pays fait face aujourd\u2019hui, c\u2019est re\u0301ellement sa survie et sa difficulte\u0301 a\u0300 amorcer sa transition vers un mode\u0300le e\u0301conomique moderne et viable. Ce qui suppose un accompagnement re\u0301el de l\u2019Etat et des partenaires au de\u0301veloppement.<\/p>\n

Pour plus d’informations et d’analyses sur la Comores<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Comores. Chute des revenus publicitaires, effondrements des ventes en kiosque, baisse substantielle des abonnements, absence d\u2019aides publiques. La presse comorienne fait face aujourd\u2019hui a\u0300 des se\u0301rieuses difficulte\u0301s. Celles de sa survie. N\u2019ayant jamais fait l\u2019objet d\u2019une strate\u0301gie de de\u0301veloppement, plus particulie\u0300rement des concerne\u0301s, son mode\u0300le e\u0301conomique, reposant d\u2019ores et de\u0301ja\u0300 sur des piliers […]<\/p>\n","protected":false},"author":82,"featured_media":8916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,10],"tags":[36,53,45],"class_list":["post-8917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communaute","category-toutes-les-actualites","tag-africa-press","tag-africa-press-comores","tag-comores"],"yoast_head":"\nLa presse locale en mode survie - Comores<\/title>\n<meta name=\"description\" content=\"Chute des revenus publicitaires, effondrements des ventes en kiosque, baisse substantielle des abonnements, absence d ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/comores\/toutes-les-actualites\/la-presse-locale-en-mode-survie\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La presse locale en mode survie\" \/>\n<meta property=\"og:description\" content=\"Chute des revenus publicitaires, effondrements des ventes en kiosque, baisse substantielle des abonnements, absence d ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/comores\/toutes-les-actualites\/la-presse-locale-en-mode-survie\" \/>\n<meta property=\"og:site_name\" content=\"Comores\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-05T15:34:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-06T07:59:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/centrafricaine\/sites\/48\/2023\/05\/postQueueImg_1683335161.52.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/comores\/toutes-les-actualites\/la-presse-locale-en-mode-survie#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/comores\/toutes-les-actualites\/la-presse-locale-en-mode-survie\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/comores\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"La presse locale en mode survie\",\"datePublished\":\"2023-05-05T15:34:36+00:00\",\"dateModified\":\"2023-05-06T07:59:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/comores\/toutes-les-actualites\/la-presse-locale-en-mode-survie\"},\"wordCount\":698,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/comores\/toutes-les-actualites\/la-presse-locale-en-mode-survie#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/centrafricaine\/sites\/48\/2023\/05\/postQueueImg_1683335161.52.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Comores\",\"Comores\"],\"articleSection\":[\"Communaut\u00e9\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/comores\/toutes-les-actualites\/la-presse-locale-en-mode-survie#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/comores\/toutes-les-actualites\/la-presse-locale-en-mode-survie\",\"url\":\"https:\/\/www.africa-press.net\/comores\/toutes-les-actualites\/la-presse-locale-en-mode-survie\",\"name\":\"La presse locale en mode survie - 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