{"id":28945,"date":"2024-04-11T23:53:07","date_gmt":"2024-04-11T23:53:07","guid":{"rendered":"https:\/\/www.africa-press.net\/congo-brazzaville\/politique\/medias-le-cabinet-target-va-former-des-journalistes-congolais-a-letude-de-marche"},"modified":"2024-04-12T00:45:10","modified_gmt":"2024-04-12T00:45:10","slug":"medias-le-cabinet-target-va-former-des-journalistes-congolais-a-letude-de-marche","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/congo-brazzaville\/economie\/medias-le-cabinet-target-va-former-des-journalistes-congolais-a-letude-de-marche","title":{"rendered":"M\u00e9dias : le cabinet Target va former des journalistes congolais \u00e0 l\u2019\u00e9tude de march\u00e9"},"content":{"rendered":"

Africa-Press – Congo Brazzaville. <\/strong><\/span>Le cabinet Target Sarl a rendu publics, le 10 avril a\u0300 Brazzaville, les re\u0301sultats de sa re\u0301cente e\u0301tude sur la pratique religieuse et l\u2019usage des langues en Re\u0301publique du Congo. Pour mieux vulgariser les outils de la compre\u0301hension de l’e\u0301tude de marche\u0301, le cabinet se propose d\u2019initier les professionnels des me\u0301dias aux sondages d\u2019opinion et aux enque\u0302tes par e\u0301chantillonnage.<\/b><\/p>\n

Les professionnels des me\u0301dias be\u0301ne\u0301ficieront re\u0301gulie\u0300rement des sessions de formation en ligne sur l\u2019e\u0301tude de marche\u0301. D\u2019apre\u0300s le manager ge\u0301ne\u0301ral de Target, Serge Mumbu, ces formations aideront les journalistes membres du re\u0301seau d\u2019e\u0301change a\u0300 acque\u0301rir des connaissances ne\u0301cessaires sur les sondages et l\u2019e\u0301chantillonnage qui vont leur permettre de bien traiter les informations issues des e\u0301tudes de marche\u0301 ou des sondages d\u2019opinion.<\/p>\n

En effet, les experts sont unanimes sur l\u2019importance de l\u2019e\u0301tude de marche\u0301 conside\u0301re\u0301e comme un outil strate\u0301gique de la prise de de\u0301cision pour les pouvoirs publics, les entreprises ou organisations professionnelles. Elle repre\u0301sente un ensemble de techniques par lesquelles le de\u0301cideur peut mesurer, analyser et comprendre les comportements, les appre\u0301ciations, les motivations, les aspirations, les besoins et les attentes d\u2019un public cible.<\/p>\n

Au cours de la confe\u0301rence de presse qu\u2019il a anime\u0301e le 10 avril, a\u0300 la galerie Bassin du Congo, le manager de Tradet a e\u0301voque\u0301 le besoin pour les entreprises d\u2019avoir de la notorie\u0301te\u0301 et d\u2019ame\u0301liorer leur image sur le marche\u0301. La re\u0301alisation de l\u2019e\u0301tude de marche\u0301 prend en compte plusieurs variables comme la notorie\u0301te\u0301, l\u2019opinion du public, la pre\u0301fe\u0301rence ainsi que les intentions. Cela peut s\u2019agir de l\u2019intention d\u2019achat. Elle ne\u0301cessite quelques crite\u0300res, a-t-il e\u0301nume\u0301re\u0301, dont l\u2019objectivite\u0301, la neutralite\u0301 et l\u2019inde\u0301pendance.<\/p>\n

La re\u0301alisation de l\u2019e\u0301tude de marche\u0301 est un travail de longue haleine qui exige de la me\u0301thode et du savoir-faire des enque\u0302teurs. \u00ab Compte tenu des contraintes techniques, nous proce\u0301dons par l\u2019e\u0301chantillonnage. Le principe veut que l\u2019e\u0301chantillon soit repre\u0301sentatif de la population e\u0301tudie\u0301e. Dans le cadre de nos re\u0301centes enque\u0302tes, nous avons e\u0301value\u0301 le poids de chaque de\u0301partement, la structure de l\u2019a\u0302ge en s\u2019appuyant sur les donne\u0301es officielles. Nous avons ensuite construit un e\u0301chantillon par quota, qui est une me\u0301thode scientifique \u00bb, a indique\u0301 Serge Mumbu.<\/p>\n

C\u2019est dans cette optique que ce cabinet pre\u0301sent au Congo depuis 2011 a mene\u0301 ses re\u0301centes enque\u0302tes sur les pratiques religieuses et l\u2019usage des langues dans le pays. Les e\u0301quipes de Target ont e\u0301te\u0301 de\u0301ploye\u0301es du 14 au 29 mars sur l\u2019ensemble du territoire national pour collecter des informations aupre\u0300s des couches sociales cibles. Les re\u0301sultats de l\u2019e\u0301tude confirment la pre\u0301dominance du christianisme avec 90% des pratiquants au Congo, soit 37% de catholiques, 23% d\u2019e\u0301vange\u0301liques et 18% de protestants. Les musulmans pratiquants repre\u0301sentent 2% de la population. S\u2019agissant des langues, l\u2019e\u0301tude du cabinet Target note la progression du franc\u0327ais 81% des Congolais s\u2019expriment dans la langue de Molie\u0300re, contre 6% pour l\u2019anglais, 49% pour le lingala et 46% pour le kituba.<\/p>\n

Pour plus d’informations et d’analyses sur la Congo Brazzaville<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Congo Brazzaville. Le cabinet Target Sarl a rendu publics, le 10 avril a\u0300 Brazzaville, les re\u0301sultats de sa re\u0301cente e\u0301tude sur la pratique religieuse et l\u2019usage des langues en Re\u0301publique du Congo. Pour mieux vulgariser les outils de la compre\u0301hension de l’e\u0301tude de marche\u0301, le cabinet se propose d\u2019initier les professionnels des me\u0301dias […]<\/p>\n","protected":false},"author":82,"featured_media":28944,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[36,47,46],"class_list":["post-28945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-africa-press","tag-africa-press-congo-brazzaville","tag-congo-brazzaville"],"yoast_head":"\nM\u00e9dias : le cabinet Target va former des journalistes congolais \u00e0 l\u2019\u00e9tude de march\u00e9 - Congo Brazzaville<\/title>\n<meta name=\"description\" content=\"Le cabinet Target Sarl a rendu publics, le 10 avril a\u0300 Brazzaville, les re\u0301sultats de sa re\u0301cente e\u0301tude sur la prati ...\" \/>\n<meta name=\"robots\" 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