{"id":23429,"date":"2022-01-13T17:23:50","date_gmt":"2022-01-13T17:23:50","guid":{"rendered":"https:\/\/www.africa-press.net\/congo-kinshasa\/politique\/quinze-ans-apres-son-lancement-liphone-remplit-encore-les-caisses-dapple"},"modified":"2022-01-13T17:45:13","modified_gmt":"2022-01-13T17:45:13","slug":"quinze-ans-apres-son-lancement-liphone-remplit-encore-les-caisses-dapple","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/congo-kinshasa\/economie\/quinze-ans-apres-son-lancement-liphone-remplit-encore-les-caisses-dapple","title":{"rendered":"Quinze ans apr\u00e8s son lancement, l’iPhone remplit encore les caisses d’Apple"},"content":{"rendered":"

Africa-Press – Congo Kinshasa. <\/strong><\/span>Le 9 janvier 2007, Steve Jobs, alors patron d’Apple, annon\u00e7ait le lancement du premier iPhone, qui devait r\u00e9volutionner le march\u00e9 de la t\u00e9l\u00e9communication. Quinze ans plus tard, la marque fait toujours recette.<\/b><\/p>\n

Lanc\u00e9 d’abord aux Etats-Unis, puis dans quelques pays europ\u00e9ens \u00e0 la fin 2007, l’iPhone, ce petit accessoire \u00e0 \u00e9cran tactile, a chamboul\u00e9 un march\u00e9 alors domin\u00e9 par les t\u00e9l\u00e9phones \u00e0 clavier de Blackberry.<\/p>\n

Pour Nicola Nova, anthropologue des cultures num\u00e9riques \u00e0 la Haute-Ecole d’Art et de Design de Gen\u00e8ve, au-del\u00e0 de la nouvelle ergonomie, \u00ab\u00a0ce qui est le plus fondamental, c’est d’avoir avec un soi un appareil avec lequel on a acc\u00e8s \u00e0 internet en permanence\u00a0\u00bb. Une ouverture au monde qui n’a pas d\u00e9multipli\u00e9 nos contacts: \u00ab\u00a0une des promesses initiales du num\u00e9rique \u00e9tait de pouvoir rencontrer d’autres personnes, d’autres profils. Mais dans notre usage quotidien, c’est finalement une petite bulle de personnes \u00e0 qui on a acc\u00e8s dans les relations de communication\u00a0\u00bb, explique Nicola Nova dans La Matinale.<\/p>\n

Quinze ans apr\u00e8s, l’appareil p\u00e8se toujours tr\u00e8s lourd \u00e9conomiquement et repr\u00e9sente plus de la moiti\u00e9 du chiffre d’affaires d’Apple. Mais il y a aussi \u00ab\u00a0tout un \u00e9cosyst\u00e8me qui s’est cr\u00e9\u00e9 autour de cet appareil, li\u00e9 \u00e0 la musique, au streaming d’images et aux applications. Et c’est le segment qui cro\u00eet le plus\u00a0\u00bb, explique Olivier Good, analyste-g\u00e9rant chez Synapse Invest \u00e0 Gen\u00e8ve.<\/p>\n

Grande forme \u00e9conomique<\/b><\/p>\n

L\u2019activit\u00e9 services (Apple Music, Apple TV, stockage de donn\u00e9es iCloud, Apple Pay…) a vu son chiffre d\u2019affaires multipli\u00e9 par trois ces cinq derni\u00e8res ann\u00e9es. Avec 68 milliards de dollars de revenus entre 2020 et 2021, ce p\u00f4le repr\u00e9sente pr\u00e8s de 20% du chiffre d\u2019affaires du groupe californien.<\/p>\n

Mais l’iPhone reste bel et bien la poule aux oeufs d’or. Il a g\u00e9n\u00e9r\u00e9 191,9 milliards de dollars de chiffre d\u2019affaires d\u2019octobre 2020 \u00e0 septembre 2021, alors que le total des ventes d’Apple a atteint 365,8 milliards.<\/p>\n

Apple a d’ailleurs vu sa valeur en bourse d\u00e9passer bri\u00e8vement les 3000 milliards de dollars le 3 janvier. Devenu, d\u00e9but ao\u00fbt 2018, la premi\u00e8re entreprise \u00e0 passer le cap de 1000 milliards de dollars, 38 ans apr\u00e8s son introduction en Bourse, Apple n’a eu besoin que de deux ans pour franchir 2000 milliards, puis 16 mois pour aller au-del\u00e0 de 3000 milliards.<\/p>\n

Corollaire de cette bonne sant\u00e9, le directeur g\u00e9n\u00e9ral d’Apple, Tim Cook, qui a f\u00eat\u00e9 en 2021 son dixi\u00e8me anniversaire \u00e0 la t\u00eate du g\u00e9ant am\u00e9ricain, a re\u00e7u 98,73 millions de dollars (91,1 millions de francs) en salaires (base inchang\u00e9e \u00e0 3 millions), int\u00e9ressement et actions (82 millions) l’an dernier, un record pour le patron.<\/p>\n

Il s’agit d’une hausse de pr\u00e8s de 570% par rapport \u00e0 2020, selon un document d\u00e9pos\u00e9 jeudi aupr\u00e8s du gendarme boursier am\u00e9ricain, la SEC.<\/p>\n

\u00ab\u00a0Potentiel colossal\u00a0\u00bb annonc\u00e9 en 2007<\/b><\/p>\n

Les fonctions cl\u00e9s du smartphone, comme l’\u00e9cran tactile, la connexion internet ou le GPS ont \u00e9merg\u00e9 dans les ann\u00e9es 1990. Le premier t\u00e9l\u00e9phone pr\u00e9sent\u00e9 comme un smartphone, l’Ericsson 380, est sorti en 2000, en m\u00eame temps que l’arriv\u00e9e du Edge et de la 3G. Mais l’iPhone a v\u00e9ritablement d\u00e9mocratis\u00e9 la tendance gr\u00e2ce \u00e0 son interface via \u00e9cran tactile, alors que les concurrents ne le proposaient pas ou de mani\u00e8re pas totalement aboutie.<\/p>\n

Il a toutefois fallu attendre 2013 pour que les ventes mondiales de smartphones d\u00e9passent celles des t\u00e9l\u00e9phones portables ordinaires<\/p>\n

Pour plus d’informations et d’analyses sur la Congo Kinshasa<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Congo Kinshasa. Le 9 janvier 2007, Steve Jobs, alors patron d’Apple, annon\u00e7ait le lancement du premier iPhone, qui devait r\u00e9volutionner le march\u00e9 de la t\u00e9l\u00e9communication. Quinze ans plus tard, la marque fait toujours recette. Lanc\u00e9 d’abord aux Etats-Unis, puis dans quelques pays europ\u00e9ens \u00e0 la fin 2007, l’iPhone, ce petit accessoire \u00e0 \u00e9cran […]<\/p>\n","protected":false},"author":82,"featured_media":23428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,10],"tags":[36,47,46],"class_list":["post-23429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-congo-kinshasa","tag-congo-kinshasa"],"yoast_head":"\nQuinze ans apr\u00e8s son lancement, l'iPhone remplit encore les caisses d'Apple - Congo-kinshasa<\/title>\n<meta name=\"description\" content=\"Le 9 janvier 2007, Steve Jobs, alors patron d'Apple, annon\u00e7ait le lancement du premier iPhone, qui devait r\u00e9volutionn ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/congo-kinshasa\/economie\/quinze-ans-apres-son-lancement-liphone-remplit-encore-les-caisses-dapple\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quinze ans apr\u00e8s son lancement, l'iPhone remplit encore les caisses d'Apple\" \/>\n<meta property=\"og:description\" content=\"Le 9 janvier 2007, Steve Jobs, alors patron d'Apple, annon\u00e7ait le lancement du premier iPhone, qui devait r\u00e9volutionn ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/congo-kinshasa\/economie\/quinze-ans-apres-son-lancement-liphone-remplit-encore-les-caisses-dapple\" \/>\n<meta property=\"og:site_name\" content=\"Congo-kinshasa\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-13T17:23:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-13T17:45:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/congo-kinshasa\/sites\/49\/2022\/01\/img-61e0650168627.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/congo-kinshasa\/economie\/quinze-ans-apres-son-lancement-liphone-remplit-encore-les-caisses-dapple#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/congo-kinshasa\/economie\/quinze-ans-apres-son-lancement-liphone-remplit-encore-les-caisses-dapple\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/congo-kinshasa\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Quinze ans apr\u00e8s son lancement, l’iPhone remplit encore les caisses d’Apple\",\"datePublished\":\"2022-01-13T17:23:50+00:00\",\"dateModified\":\"2022-01-13T17:45:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/congo-kinshasa\/economie\/quinze-ans-apres-son-lancement-liphone-remplit-encore-les-caisses-dapple\"},\"wordCount\":627,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/congo-kinshasa\/economie\/quinze-ans-apres-son-lancement-liphone-remplit-encore-les-caisses-dapple#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/congo-kinshasa\/sites\/49\/2022\/01\/img-61e0650168627.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Congo Kinshasa\",\"Congo Kinshasa\"],\"articleSection\":[\"\u00c9conomie\",\"homepage-french\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/congo-kinshasa\/economie\/quinze-ans-apres-son-lancement-liphone-remplit-encore-les-caisses-dapple#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/congo-kinshasa\/economie\/quinze-ans-apres-son-lancement-liphone-remplit-encore-les-caisses-dapple\",\"url\":\"https:\/\/www.africa-press.net\/congo-kinshasa\/economie\/quinze-ans-apres-son-lancement-liphone-remplit-encore-les-caisses-dapple\",\"name\":\"Quinze ans apr\u00e8s son lancement, l'iPhone remplit encore les caisses d'Apple - 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