{"id":104535,"date":"2025-09-02T15:14:19","date_gmt":"2025-09-02T15:14:19","guid":{"rendered":"https:\/\/www.africa-press.net\/cotedivoire\/politique\/nouvelle-alliance-sportive-pour-promouvoir-la-destination"},"modified":"2025-09-02T15:41:51","modified_gmt":"2025-09-02T15:41:51","slug":"nouvelle-alliance-sportive-pour-promouvoir-la-destination","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cotedivoire\/culture-et-art\/nouvelle-alliance-sportive-pour-promouvoir-la-destination","title":{"rendered":"Nouvelle Alliance Sportive Pour Promouvoir La Destination"},"content":{"rendered":"

Africa-Press – C\u00f4te d’Ivoire. <\/strong><\/span>La Co\u0302te d\u2019Ivoire franchit un nouveau cap dans sa strate\u0301gie de rayonnement international en misant sur le marketing sportif comme levier de promotion touristique. Apre\u0300s avoir lance\u0301 un partenariat ine\u0301dit avec un club de football europe\u0301en de renom, le pays s\u2019appre\u0302te a\u0300 de\u0301voiler une nouvelle alliance strate\u0301gique dans une autre discipline sportive de haut niveau.<\/p>\n

Cette initiative, pilote\u0301e par le Ministe\u0300re du Tourisme et des Loisirs dans le cadre de la strate\u0301gie nationale \u00ab Sublime Co\u0302te d\u2019Ivoire \u00bb, s\u2019inscrit dans une vision claire: faire du sport un moteur de visibilite\u0301, d\u2019attractivite\u0301 et de croissance. Objectif annonce\u0301 par les autorite\u0301s: hisser la Co\u0302te d\u2019Ivoire parmi les cinq destinations touristiques les plus attractives d\u2019Afrique d\u2019ici 2025.<\/p>\n

\u00ab Le sport est aujourd\u2019hui une vitrine universelle. Associer l\u2019image de la Co\u0302te d\u2019Ivoire a\u0300 des clubs emble\u0301matiques et a\u0300 des disciplines suivies dans le monde entier, c\u2019est offrir a\u0300 notre pays une exposition sans pre\u0301ce\u0301dent, et une opportunite\u0301 supple\u0301mentaire d\u2019attirer touristes, investisseurs et talents \u00bb, a souligne\u0301 Siandou Fofana, Ministre du Tourisme et des Loisirs.<\/p>\n

Sans entrer dans les de\u0301tails, le ministre a laisse\u0301 entendre que ce nouveau partenariat international viendra renforcer le positionnement de la Co\u0302te d\u2019Ivoire comme destination sportive et culturelle de premier plan. Entre l\u2019organisation d\u2019e\u0301ve\u0301nements majeurs sur son sol, la modernisation de ses infrastructures et les alliances avec des institutions sportives prestigieuses, le pays affirme une orientation re\u0301solument dynamique et tourne\u0301e vers l\u2019avenir.<\/p>\n

\u00ab Nous ne vendons plus seulement des plages et de la culture. Nous vendons une expe\u0301rience comple\u0300te ou\u0300 le sport devient un langage universel pour se\u0301duire le monde \u00bb, a pre\u0301cise\u0301 un responsable du ministe\u0300re.<\/p>\n

L\u2019annonce officielle de cette nouvelle collaboration est attendue dans les prochains jours. Elle devrait marquer un tournant de\u0301cisif dans la strate\u0301gie de valorisation de la marque \u00ab Sublime Co\u0302te d\u2019Ivoire \u00bb, qui ambitionne de faire du pays une plaque tournante du tourisme sportif en Afrique de l\u2019Ouest.<\/p>\n

Cette approche novatrice te\u0301moigne de la volonte\u0301 du gouvernement de diversifier ses canaux de promotion, tout en capitalisant sur la passion mondiale pour le sport. Une strate\u0301gie audacieuse, qui place la Co\u0302te d\u2019Ivoire au c\u0153ur des grandes tendances du tourisme international.<\/p>\n

Pour plus d’informations et d’analyses sur la C\u00f4te d’Ivoire<\/span>, suivez Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – C\u00f4te d’Ivoire. La Co\u0302te d\u2019Ivoire franchit un nouveau cap dans sa strate\u0301gie de rayonnement international en misant sur le marketing sportif comme levier de promotion touristique. Apre\u0300s avoir lance\u0301 un partenariat ine\u0301dit avec un club de football europe\u0301en de renom, le pays s\u2019appre\u0302te a\u0300 de\u0301voiler une nouvelle alliance strate\u0301gique dans une autre discipline […]<\/p>\n","protected":false},"author":82,"featured_media":104534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10],"tags":[35,18639,29,11354,17854,3148,16975,18640],"class_list":["post-104535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-et-art","category-toutes-les-actualites","tag-afrique","tag-attractive","tag-cote-divoire","tag-destination","tag-marketing","tag-siandou-fofana","tag-sublime","tag-tourisme-sportif"],"yoast_head":"\nNouvelle Alliance Sportive Pour Promouvoir La Destination - C\u00f4te d'Ivoire<\/title>\n<meta name=\"description\" content=\"La Co\u0302te d\u2019Ivoire franchit un nouveau cap dans sa strate\u0301gie de rayonnement international en misant sur le marketing spo ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/cotedivoire\/culture-et-art\/nouvelle-alliance-sportive-pour-promouvoir-la-destination\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouvelle Alliance Sportive Pour Promouvoir La Destination\" \/>\n<meta property=\"og:description\" content=\"La Co\u0302te d\u2019Ivoire franchit un nouveau cap dans sa strate\u0301gie de rayonnement international en misant sur le marketing spo ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/cotedivoire\/culture-et-art\/nouvelle-alliance-sportive-pour-promouvoir-la-destination\" \/>\n<meta property=\"og:site_name\" content=\"C\u00f4te d'Ivoire\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-02T15:14:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-02T15:41:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/cote\/sites\/43\/2025\/09\/sm_1756814959.609718.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/culture-et-art\/nouvelle-alliance-sportive-pour-promouvoir-la-destination#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/culture-et-art\/nouvelle-alliance-sportive-pour-promouvoir-la-destination\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Nouvelle Alliance Sportive Pour Promouvoir La Destination\",\"datePublished\":\"2025-09-02T15:14:19+00:00\",\"dateModified\":\"2025-09-02T15:41:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/culture-et-art\/nouvelle-alliance-sportive-pour-promouvoir-la-destination\"},\"wordCount\":432,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/culture-et-art\/nouvelle-alliance-sportive-pour-promouvoir-la-destination#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/cote\/sites\/43\/2025\/09\/sm_1756814959.609718.jpg\",\"keywords\":[\"Afrique\",\"attractive\",\"C\u00d4TE D'IVOIRE\",\"destination\",\"marketing\",\"Siandou Fofana\",\"Sublime\",\"tourisme sportif\"],\"articleSection\":[\"Culture et Art\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/cotedivoire\/culture-et-art\/nouvelle-alliance-sportive-pour-promouvoir-la-destination#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/culture-et-art\/nouvelle-alliance-sportive-pour-promouvoir-la-destination\",\"url\":\"https:\/\/www.africa-press.net\/cotedivoire\/culture-et-art\/nouvelle-alliance-sportive-pour-promouvoir-la-destination\",\"name\":\"Nouvelle Alliance Sportive Pour Promouvoir La Destination - 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