{"id":10891,"date":"2021-08-05T18:03:16","date_gmt":"2021-08-05T18:03:16","guid":{"rendered":"https:\/\/www.africa-press.net\/cotedivoire\/?p=10891"},"modified":"2021-08-05T20:09:32","modified_gmt":"2021-08-05T20:09:32","slug":"ecomfrica-congres-de-lunion-postale-universelle-la-cote-divoire-presente-son-savoir-faire-en-e-commerce","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cotedivoire\/economie\/ecomfrica-congres-de-lunion-postale-universelle-la-cote-divoire-presente-son-savoir-faire-en-e-commerce","title":{"rendered":"Congr\u00e8s de l\u2019Union postale universelle: La C\u00f4te-d\u2019Ivoire pr\u00e9sente son savoir-faire en e-commerce"},"content":{"rendered":"

Africa-Press<\/a> – C\u00f4te d’Ivoire<\/a>.\u00a0 <\/strong><\/span>La C\u00f4te d\u2019Ivoire accueillera du 9 au 27 ao\u00fbt 2021 le Congr\u00e8s Postal Universel organis\u00e9 par l\u2019Union Postale Universelle. Depuis 2016, l\u2019UPU d\u00e9ploie une solution num\u00e9rique destin\u00e9e \u00e0 faciliter le e-commerce sur le continent : l\u2019initiative Ecom@africa. Par sa nature, cet \u00e9v\u00e8nement constitue autant une opportunit\u00e9 que la preuve de la maturit\u00e9 \u00e9conomique grandissante de la C\u00f4te d\u2019Ivoire.<\/p>\n

Fond\u00e9e en 1878, L\u2019UPU est une des plus vieilles organisations internationales. Contrainte de se r\u00e9inventer avec l\u2019av\u00e8nement de l\u2019\u00e8re num\u00e9rique, et la baisse du volume des courriers (sauf colis), l\u2019UPU est aujourd\u2019hui devenue pionni\u00e8re de l\u2019e-commerce mondial.<\/p>\n

Le d\u00e9ficit d\u2019infrastructures de logistiques (routes, ponts, etc) et une couverture internet insuffisante ont ralenti pendant des ann\u00e9es le d\u00e9veloppement du e-commerce en Afrique. Ces probl\u00e9matiques n\u2019ont pas disparu mais elles tendent \u00e0 s\u2019estomper progressivement, notamment dans les pays africains les plus d\u00e9velopp\u00e9s, dont la C\u00f4te d\u2019Ivoire. En effet, selon le cabinet Mckinsey, le commerce \u00e9lectronique pourrait atteindre les 10% de parts de march\u00e9 du commerce de d\u00e9tail des grandes \u00e9conomies africaines.<\/p>\n

Maturit\u00e9 Ivoirienne<\/p>\n

En mars 2021, selon l\u2019Autorit\u00e9 de R\u00e9gulation des T\u00e9l\u00e9communications, le taux de p\u00e9n\u00e9tration de la t\u00e9l\u00e9phonie mobile en C\u00f4te d\u2019Ivoire atteignait 151,5%, pour l\u2019internet mobile c\u2019\u00e9tait pr\u00e8s de 75%. Selon le ministre de l\u2019\u00c9conomie num\u00e9rique, des t\u00e9l\u00e9communications et de l\u2019innovation, Roger Adom, le taux de p\u00e9n\u00e9tration d\u2019internet sur l\u2019ensemble du territoire a d\u00e9pass\u00e9 les 65%. C\u2019est presque trois fois plus qu\u2019en 2018, o\u00f9 il n\u2019\u00e9tait que de 26,3%.<\/p>\n

Autre facteur indispensable au d\u00e9veloppement du e-commerce : les infrastructures. Et dans ce domaine le gouvernement ivoirien a vu grand, notamment pour d\u00e9sengorger la capitale \u00e9conomique, Abidjan. C\u2019est dans cette optique qu\u2019a \u00e9t\u00e9 construit le troisi\u00e8me \u00ab pont d\u2019Abidjan \u00bb, et qu\u2019un quatri\u00e8me a \u00e9t\u00e9 lanc\u00e9 en 2018. La construction du m\u00e9tro d\u2019Abidjan, qui doit \u00eatre achev\u00e9e en 2023, suit la m\u00eame logique. De nombreux efforts ont \u00e9galement \u00e9t\u00e9 faits autour de la modernisation de la voirie et des autoroutes urbaines afin de fluidifier le trafic. Pour rappel, le r\u00e9seau routier de la C\u00f4te d\u2019Ivoire p\u00e8se actuellement pour plus de 50% de l\u2019ensemble de celui de l\u2019UEMOA.<\/p>\n

Ces actions ont donc permis, via la mont\u00e9e en puissance logistique du pays, le d\u00e9veloppement du e-commerce et un acc\u00e8s accru de la classe moyenne -grandissante- abidjanaise \u00e0 des biens de consommation \u00e0 haute valeur ajout\u00e9e. De plus le gouvernement a amorc\u00e9 l\u2019\u00e9volution des services postaux du pays. En mai 2021, le ministre Roger Adom, a inaugur\u00e9, en pr\u00e9sence de l\u2019UPU, le \u201cbureau de la poste du futur\u201d. Cette poste de nouvelle g\u00e9n\u00e9ration prend en compte l\u2019\u00e9volution des besoins des consommateurs ivoiriens. Ainsi, en plus de ses missions classiques, la poste fournira \u00e9galement des services financiers (business center, guichets automatiques, solutions de transfert d\u2019argent, etc).<\/p>\n

Or ce d\u00e9veloppement du e-commerce a progressivement suscit\u00e9 l\u2019int\u00e9r\u00eat de plusieurs op\u00e9rateurs \u00e9conomiques. Dans cette optique on peut citer Jumia, une entreprise multinationale sp\u00e9cialis\u00e9e en e-commerce, ou encore Ivoiremobiles qui commercialise des t\u00e9l\u00e9phones ainsi que des solutions de paiements mobile.<\/p>\n

Ces op\u00e9rateurs sont les principales cibles de l\u2019initiative ecom@africa, dont l\u2019objectif est de cr\u00e9er un guichet num\u00e9rique unique, destin\u00e9 \u00e0 unifier leurs processus. En effet, selon le directeur g\u00e9n\u00e9ral de l\u2019UPU, Bishar Hussein, la plateforme Ecom@Africa : \u00ab placera la poste comme une infrastructure logique pivot et un v\u00e9hicule important pour l\u2019inclusion sociale, \u00e9conomique, financi\u00e8re et num\u00e9rique\u00bb.<\/p>\n

En plus de confirmer la pertinence du mod\u00e8le \u00e9conomique ivoirien, et ses r\u00e9sultats, l\u2019organisation du congr\u00e8s postal universel de l\u2019UPU, et le lancement d\u2019Ecom@africa, constituent un feu vert pour tous les investisseurs priv\u00e9s du secteur. Il semble donc possible que le gouvernement parvienne \u00e0 son objectif de hisser la C\u00f4te d\u2019Ivoire au rang de leader r\u00e9gional de l\u2019e-commerce.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – C\u00f4te d’Ivoire.\u00a0 La C\u00f4te d\u2019Ivoire accueillera du 9 au 27 ao\u00fbt 2021 le Congr\u00e8s Postal Universel organis\u00e9 par l\u2019Union Postale Universelle. Depuis 2016, l\u2019UPU d\u00e9ploie une solution num\u00e9rique destin\u00e9e \u00e0 faciliter le e-commerce sur le continent : l\u2019initiative Ecom@africa. Par sa nature, cet \u00e9v\u00e8nement constitue autant une opportunit\u00e9 que la preuve de la […]<\/p>\n","protected":false},"author":82,"featured_media":10890,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,10],"tags":[56,63,29],"class_list":["post-10891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-cote-divoire","tag-cote-divoire"],"yoast_head":"\nCongr\u00e8s de l\u2019Union postale universelle: La C\u00f4te-d\u2019Ivoire pr\u00e9sente son savoir-faire en e-commerce - C\u00f4te d'Ivoire<\/title>\n<meta name=\"description\" content=\"Par R\u00e9daction La C\u00f4te d\u2019Ivoire accueillera du 9 au 27 ao\u00fbt 2021 le Congr\u00e8s Postal Universel organis\u00e9 par l\u2019Union Postal ...\" \/>\n<meta name=\"robots\" content=\"index, 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