{"id":47355,"date":"2022-11-03T18:22:15","date_gmt":"2022-11-03T18:22:15","guid":{"rendered":"https:\/\/www.africa-press.net\/cotedivoire\/politique\/rainforest-alliance-celebre-la-campagne-follow-the-frog"},"modified":"2022-11-03T18:49:26","modified_gmt":"2022-11-03T18:49:26","slug":"rainforest-alliance-celebre-la-campagne-follow-the-frog","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cotedivoire\/economie\/rainforest-alliance-celebre-la-campagne-follow-the-frog","title":{"rendered":"Rainforest Alliance c\u00e9l\u00e8bre la campagne Follow the frog"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; C\u00f4te d&rsquo;Ivoire. <\/strong><\/span>L\u2019Ong ame\u0301ricaine Rainforest Alliance, engage\u0301e dans la lutte contre la de\u0301forestation et le changement climatique, a ce\u0301le\u0301bre\u0301 la campagne Follow the frog ou \u00ab suivez la grenouille \u00bb, du lundi 26 septembre au dimanche 02 octobre 2022, dans ses bureaux a\u0300 travers le monde.<\/p>\n<p>La campagne Follow the Frog qui est un engagement de consommateur responsable pour ame\u0301liorer la vie des agriculteurs qui produisent, est une occasion de campagne marketing B2B et B2C, explique un communique\u0301 dont copie a e\u0301te\u0301 transmise jeudi 03 novembre 2022 a\u0300 l\u2019AIP.<\/p>\n<p>Le bureau Co\u0302te d\u2019Ivoire a saisi jeudi 29 septembre 2022 au Goethe Institut a\u0300 Abidjan-Cocody, l\u2019occasion qui re\u0301unissait e\u0301tudiants, enseignants chercheurs et experts de l\u2019Ong pour pre\u0301senter l\u2019organisation, ces diffe\u0301rentes approches d\u2019intervention en Co\u0302te d\u2019Ivoire, sa vision et ses objectifs, partager l\u2019histoire derrie\u0300re \u2018\u2019la grenouille\u2019\u2019 et e\u0301duquer les consommateurs ivoiriens sur la valeur de choisir ses produits certifie\u0301s.<\/p>\n<p>Le directeur pays de Rainforest Alliance en Co\u0302te d\u2019Ivoire, Nanga Kone\u0301 et son e\u0301quipe ont fait remarquer que leurs produits sont soumis a\u0300 la norme de durabilite\u0301. Le choix ope\u0301re\u0301 sur ces produits dans les commerces engage les consommateurs dans un processus qui permet d\u2019assurer un niveau de vie ame\u0301liore\u0301 pour les agriculteurs, indique le communique\u0301.<\/p>\n<p>L\u2019imple\u0301mentation des normes de certification contribue a\u0300 lutter contre le changement climatique, prote\u0301ger les fore\u0302ts, la biodiversite\u0301, promouvoir les droits de l\u2019homme tout en favorisant l\u2019ame\u0301lioration des moyens de subsistance des agriculteurs, ajoute le document.<\/p>\n<p>Les marques et les de\u0301taillants qui travaillent avec L\u2019ONG, ont la possibilite\u0301 lors de cette campagne de renforcer leur notorie\u0301te\u0301, de pre\u0301senter leur valeur en matie\u0300re de de\u0301veloppement durable, tout en fide\u0301lisant les consommateurs a\u0300 leur marque par leur engagement a\u0300 acheter des produits certifie\u0301s, conclut le document.<\/p>\n<p><strong>Pour plus d&rsquo;informations et d&rsquo;analyses sur la <a href=\"https:\/\/www.africa-press.net\/cotedivoire\">C\u00f4te d&rsquo;Ivoire<\/a>, suivez <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; C\u00f4te d&rsquo;Ivoire. L\u2019Ong ame\u0301ricaine Rainforest Alliance, engage\u0301e dans la lutte contre la de\u0301forestation et le changement climatique, a ce\u0301le\u0301bre\u0301 la campagne Follow the frog ou \u00ab suivez la grenouille \u00bb, du lundi 26 septembre au dimanche 02 octobre 2022, dans ses bureaux a\u0300 travers le monde. La campagne Follow the Frog qui est [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":47354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[56,63,29],"class_list":["post-47355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-africa-press","tag-africa-press-cote-divoire","tag-cote-divoire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rainforest Alliance c\u00e9l\u00e8bre la campagne Follow the frog - C\u00f4te d&#039;Ivoire<\/title>\n<meta name=\"description\" content=\"L\u2019Ong ame\u0301ricaine Rainforest Alliance, engage\u0301e dans la lutte contre la de\u0301forestation et le changement climatique, a ce ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/rainforest-alliance-celebre-la-campagne-follow-the-frog\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rainforest Alliance c\u00e9l\u00e8bre la campagne Follow the frog\" \/>\n<meta property=\"og:description\" content=\"L\u2019Ong ame\u0301ricaine Rainforest Alliance, engage\u0301e dans la lutte contre la de\u0301forestation et le changement climatique, a ce ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/rainforest-alliance-celebre-la-campagne-follow-the-frog\" \/>\n<meta property=\"og:site_name\" content=\"C\u00f4te d&#039;Ivoire\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-03T18:22:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-03T18:49:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/cote\/sites\/43\/2022\/11\/postQueueImg_14-63640d0a4f821.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/rainforest-alliance-celebre-la-campagne-follow-the-frog#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/rainforest-alliance-celebre-la-campagne-follow-the-frog\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Rainforest Alliance c\u00e9l\u00e8bre la campagne Follow the frog\",\"datePublished\":\"2022-11-03T18:22:15+00:00\",\"dateModified\":\"2022-11-03T18:49:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/rainforest-alliance-celebre-la-campagne-follow-the-frog\"},\"wordCount\":354,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/rainforest-alliance-celebre-la-campagne-follow-the-frog#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/cote\/sites\/43\/2022\/11\/postQueueImg_14-63640d0a4f821.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-C\u00f4te d'Ivoire\",\"C\u00d4TE D'IVOIRE\"],\"articleSection\":[\"\u00c9conomie\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/rainforest-alliance-celebre-la-campagne-follow-the-frog#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/rainforest-alliance-celebre-la-campagne-follow-the-frog\",\"url\":\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/rainforest-alliance-celebre-la-campagne-follow-the-frog\",\"name\":\"Rainforest Alliance c\u00e9l\u00e8bre la campagne Follow the frog - 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