{"id":54296,"date":"2023-03-03T15:32:56","date_gmt":"2023-03-03T15:32:56","guid":{"rendered":"https:\/\/www.africa-press.net\/cotedivoire\/politique\/au-senegal-comme-en-cote-divoire-auchan-reaffirme-ses-ambitions"},"modified":"2023-03-03T15:49:36","modified_gmt":"2023-03-03T15:49:36","slug":"au-senegal-comme-en-cote-divoire-auchan-reaffirme-ses-ambitions","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cotedivoire\/economie\/au-senegal-comme-en-cote-divoire-auchan-reaffirme-ses-ambitions","title":{"rendered":"Au S\u00e9n\u00e9gal comme en C\u00f4te d\u2019Ivoire, Auchan r\u00e9affirme ses ambitions"},"content":{"rendered":"

Africa-Press – C\u00f4te d’Ivoire. <\/strong><\/span>Auchan Retail a publie\u0301 de\u0301but mars son rapport financier. En 2022, le groupe a re\u0301alise\u0301 un chiffre d\u2019affaires de 218 millions d\u2019euros sur les marche\u0301s se\u0301ne\u0301galais et ivoirien, soit un peu moins de 1 % de son chiffre d\u2019affaires total, qui s\u2019e\u0301tablit a\u0300 32,8 milliards d\u2019euros, en progression de 7,7 %. En Afrique, le groupe franc\u0327ais, comptant parmi les leaders de la grande distribution dans l\u2019hexagone, est e\u0301galement pre\u0301sent en Tunisie, avec une participation non consolide\u0301e de 10 % dans la chai\u0302ne de grandes surfaces Magasin Ge\u0301ne\u0301ral.<\/p>\n

Depuis 2015, date de son entr\u00e9e sur le march\u00e9 s\u00e9n\u00e9galais, Auchan est devenu le leader de la distribution alimentaire moderne du pays, loin devant les enseignes Casino, Carrefour ou Elydia. Il dispose de 38 points de vente, ainsi que d\u2019un drive et d\u2019un service de livraison \u00e0 domicile. En 2022, le trafic y a augment\u00e9 de 19 %, selon les chiffres communiqu\u00e9s par le groupe. Son slogan, \u00ab Moins cher tout le temps ! \u00bb, a fait mouche.<\/p>\n

March\u00e9 concurrentiel<\/b>
\nFort de ces bons r\u00e9sultats, Auchan Retail a fait son apparition sur le tr\u00e8s concurrentiel march\u00e9 ivoirien en avril 2022. Il dispose aujourd\u2019hui de dix magasins de 300 \u00e0 900 m\u00b2, \u00e0 Abidjan et \u00e0 Bouak\u00e9. \u00ab On projette d\u2019ouvrir d\u2019autres magasins, on va s\u2019y d\u00e9velopper sur le mod\u00e8le s\u00e9n\u00e9galais \u00bb, indique Antoine Pernod, directeur des relations ext\u00e9rieures et de la communication d\u2019Auchan Retail.<\/p>\n

En 2021, le groupe appartenant \u00e0 la richissime famille Mulliez n\u2019avait pas publi\u00e9 son chiffre d\u2019affaires au S\u00e9n\u00e9gal. En mars de la m\u00eame ann\u00e9e, les manifestations en marge de l\u2019arrestation de l\u2019opposant politique Ousmane Sonko avaient vir\u00e9 \u00e0 l\u2019\u00e9meute. Une vingtaine de magasins du groupe fran\u00e7ais avaient \u00e9t\u00e9 saccag\u00e9s, au m\u00eame titre que des p\u00e9ages appartenant \u00e0 Eiffage, des stations-services Total et des boutiques Orange.<\/p>\n

\u00ab Un terrain de conqu\u00eate \u00bb<\/b>
\nOutre cet \u00e9v\u00e8nement, qui a co\u00fbt\u00e9 cher au distributeur fran\u00e7ais, Auchan a \u00e9t\u00e9 r\u00e9guli\u00e8rement point\u00e9 du doigt par le pass\u00e9 pour ses prix bas, qui \u00e9toufferaient la concurrence locale.<\/p>\n

\u00c0 noter que la marque au logo rouge et vert n\u2019est pas encore implant\u00e9e dans la ville sainte de Touba, deuxi\u00e8me p\u00f4le \u00e9conomique du pays, qui r\u00e9unit 1,5 million d\u2019habitants. \u00ab Aujourd\u2019hui, tout le monde a bien compris la valeur ajout\u00e9e qu\u2019Auchan apporte au pays, que ce soit en termes d\u2019emploi ou de formation dans les m\u00e9tiers de la distribution \u00bb, estime Antoine Pernod.<\/p>\n

NOUS SOMMES IMPLIQU\u00c9S DANS L\u2019INDUSTRIE AGROALIMENTAIRE LOCALE<\/p>\n

Le directeur de communication pr\u00e9cise le positionnement du groupe : \u00ab Nous ciblons le c\u0153ur de la population, pas les expatri\u00e9s ou la population ais\u00e9e ; \u00e0 Dakar, on a commenc\u00e9 par s\u2019installer \u00e0 Yoff, et \u00e0 Abidjan, \u00e0 Yopougon. Notre sujet, c\u2019est de servir la population locale, avec des prix tr\u00e8s bas, une offre alimentaire diversifi\u00e9e et de bonne qualit\u00e9. Dans les deux pays, nous d\u00e9veloppons des circuits d\u2019approvisionnement locaux, nous sommes impliqu\u00e9s dans l\u2019industrie agroalimentaire locale. \u00bb<\/p>\n

Auchan se d\u00e9veloppera-t-il \u00e0 l\u2019avenir dans d\u2019autres pays d\u2019Afrique de l\u2019Ouest, \u00e0 l\u2019image des mod\u00e8les ivoirien et s\u00e9n\u00e9galais ? \u00ab L\u2019avenir le dira, on suit le continent de tr\u00e8s pr\u00e8s, c\u2019est un terrain de conqu\u00eate \u00bb, indique Antoine Pernod.<\/p>\n

Pour plus d’informations et d’analyses sur la C\u00f4te d’Ivoire<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – C\u00f4te d’Ivoire. Auchan Retail a publie\u0301 de\u0301but mars son rapport financier. En 2022, le groupe a re\u0301alise\u0301 un chiffre d\u2019affaires de 218 millions d\u2019euros sur les marche\u0301s se\u0301ne\u0301galais et ivoirien, soit un peu moins de 1 % de son chiffre d\u2019affaires total, qui s\u2019e\u0301tablit a\u0300 32,8 milliards d\u2019euros, en progression de 7,7 %. […]<\/p>\n","protected":false},"author":82,"featured_media":54295,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,20,10],"tags":[56,63,29],"class_list":["post-54296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-top-nouvelles","category-toutes-les-actualites","tag-africa-press","tag-africa-press-cote-divoire","tag-cote-divoire"],"yoast_head":"\nAu S\u00e9n\u00e9gal comme en C\u00f4te d\u2019Ivoire, Auchan r\u00e9affirme ses ambitions - C\u00f4te d'Ivoire<\/title>\n<meta name=\"description\" content=\"Auchan Retail a publie\u0301 de\u0301but mars son rapport financier. 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