{"id":5586,"date":"2021-03-26T17:57:52","date_gmt":"2021-03-26T17:57:52","guid":{"rendered":"https:\/\/www.africa-press.net\/cotedivoire\/?p=5586"},"modified":"2021-04-17T18:15:43","modified_gmt":"2021-04-17T18:15:43","slug":"les-mesaventures-du-groupe-marocain-labelvie-en-cote-divoire","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cotedivoire\/economie\/les-mesaventures-du-groupe-marocain-labelvie-en-cote-divoire","title":{"rendered":"Les m\u00e9saventures du groupe marocain Label\u2019Vie en C\u00f4te-d\u2019Ivoire"},"content":{"rendered":"

Africa-Press<\/a> – C\u00f4te d’Ivoire<\/a>. <\/strong><\/span>Moins de deux ans apr\u00e8s avoir rachet\u00e9 les parts de la famille Ezzedine dans la Compagnie de distribution de C\u00f4te d\u2019Ivoire (CDCI, 2e du secteur dans le pays), le groupe marocain Label\u2019Vie de Zouha\u00efr Bennani songe d\u00e9j\u00e0 \u00e0 se retirer du pays, indiquent des proches de l\u2019homme d\u2019affaires marocains.<\/b><\/p>\n

02 octobre 2019 | Par Th\u00e9au Monnet<\/p>\n

CDCI compte ouvrir trente nouveaux magasins par an dans le pays et doubler son chiffre d\u2019affaires. (photo d\u2019illustration)<\/p>\n

Retail Holding, le num\u00e9ro deux de la grande distribution marocaine, vient d\u2019acqu\u00e9rir le num\u00e9ro deux ivoirien de la distribution alimentaire, en rachetant les parts de son fondateur Yasser Ezzedine et du gestionnaire de fonds Amethis.<\/p>\n

Fin septembre, la Compagnie de Distribution de C\u00f4te d\u2019Ivoire (CDCI) est pass\u00e9e sous pavillon marocain. Selon Jeune Afrique Business +, son fondateur Yasser Ezzedine, homme d\u2019affaire ivoiro-libanais qui avait acquis cette ancienne filiale d\u2019Unilever en 2002, a revendu au groupe marocain Retail Holding les 40 % de CDCI qu\u2019il poss\u00e9dait jusqu\u2019\u00e0 pr\u00e9sent.<\/p>\n

Parall\u00e8lement \u00e0 ce deal, le gestionnaire de fonds d\u2019investissement Amethis, d\u00e9di\u00e9 \u00e0 l\u2019Afrique et domicili\u00e9 au Luxembourg, a c\u00e9d\u00e9 au m\u00eame groupe Retail Holding les 25 % de participation qu\u2019il d\u00e9tenait dans CDCI depuis 2014. Cette cession \u00e9tait d\u2019ailleurs pr\u00e9vue par un accord de promesse d\u2019achat entre Amethis et Retail Holding, lorsqu\u2019en 2014 ces deux investisseurs sont entr\u00e9s au capital de CDCI.<\/p>\n

Le montant des op\u00e9rations n\u2019a pas \u00e9t\u00e9 communiqu\u00e9.<\/p>\n

Le num\u00e9ro deux de la distribution alimentaire en C\u00f4te d\u2019Ivoire devient ainsi la propri\u00e9t\u00e9 de Retail Holding, qui est aussi l\u2019actionnaire majoritaire de Label\u2019Vie, le num\u00e9ro deux de la distribution marocaine et d\u00e9tenteur des franchises Carrefour, Burger King et Kiabi au Maroc.<\/p>\n

Avec un r\u00e9seau d\u2019environ 150 magasins en C\u00f4te d\u2019Ivoire, pr\u00e9sent sur le segment grossiste (CDCI Gros) et d\u00e9taillant (King Cash et CDCI Demi-Gros), \u00ab la CDCI cible avant tout les classes moyennes et populaires \u00bb, rappelle le communiqu\u00e9 d\u2019Amethis.<\/p>\n

Depuis 2014, les deux nouveaux investisseurs du groupe ont op\u00e9r\u00e9 l\u2019ouverture d\u2019une vingtaine de magasins dans le pays, modernis\u00e9 l\u2019image de l\u2019entreprise, op\u00e9r\u00e9 une repositionnement strat\u00e9gique sur l\u2019activit\u00e9 de vente en d\u00e9tail, et lanc\u00e9 le premier concept de Cash and carry du pays (vente en gros avec pr\u00e9l\u00e8vement direct, principalement \u00e0 destination des professionnels).<\/p>\n

Nomm\u00e9 par Label\u2019Vie, le management en place chez CDCI n\u2019est pas appel\u00e9 \u00e0 changer en dehors des proches collaborateurs de Rachid Hadni, le directeur g\u00e9n\u00e9ral du groupe. En revanche, selon Jeune Afrique Business +, Yasser Ezzedine a \u00e9t\u00e9 remplac\u00e9 par Zouhair Bennani (PDG de Label\u2019vie) au poste de pr\u00e9sident du conseil d\u2019administration de la CDCI.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – C\u00f4te d’Ivoire. Moins de deux ans apr\u00e8s avoir rachet\u00e9 les parts de la famille Ezzedine dans la Compagnie de distribution de C\u00f4te d\u2019Ivoire (CDCI, 2e du secteur dans le pays), le groupe marocain Label\u2019Vie de Zouha\u00efr Bennani songe d\u00e9j\u00e0 \u00e0 se retirer du pays, indiquent des proches de l\u2019homme d\u2019affaires marocains. 02 octobre […]<\/p>\n","protected":false},"author":82,"featured_media":5585,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,10],"tags":[56,63,29],"class_list":["post-5586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-cote-divoire","tag-cote-divoire"],"yoast_head":"\nLes m\u00e9saventures du groupe marocain Label\u2019Vie en C\u00f4te-d\u2019Ivoire - C\u00f4te d'Ivoire<\/title>\n<meta name=\"description\" content=\"Moins de deux ans apr\u00e8s avoir rachet\u00e9 les parts de la famille Ezzedine dans la Compagnie de distribution de C\u00f4te d\u2019Iv ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/les-mesaventures-du-groupe-marocain-labelvie-en-cote-divoire\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les m\u00e9saventures du groupe marocain Label\u2019Vie en C\u00f4te-d\u2019Ivoire\" \/>\n<meta property=\"og:description\" content=\"Moins de deux ans apr\u00e8s avoir rachet\u00e9 les parts de la famille Ezzedine dans la Compagnie de distribution de C\u00f4te d\u2019Iv ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/les-mesaventures-du-groupe-marocain-labelvie-en-cote-divoire\" \/>\n<meta property=\"og:site_name\" content=\"C\u00f4te d'Ivoire\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-26T17:57:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-17T18:15:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/cote\/sites\/43\/2021\/03\/img-605e0c90ee690.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1110\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/les-mesaventures-du-groupe-marocain-labelvie-en-cote-divoire#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/les-mesaventures-du-groupe-marocain-labelvie-en-cote-divoire\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Les m\u00e9saventures du groupe marocain Label\u2019Vie en C\u00f4te-d\u2019Ivoire\",\"datePublished\":\"2021-03-26T17:57:52+00:00\",\"dateModified\":\"2021-04-17T18:15:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/les-mesaventures-du-groupe-marocain-labelvie-en-cote-divoire\"},\"wordCount\":490,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/les-mesaventures-du-groupe-marocain-labelvie-en-cote-divoire#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/cote\/sites\/43\/2021\/03\/img-605e0c90ee690.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-C\u00f4te d'Ivoire\",\"C\u00d4TE D'IVOIRE\"],\"articleSection\":[\"\u00c9conomie\",\"homepage-french\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/les-mesaventures-du-groupe-marocain-labelvie-en-cote-divoire#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/les-mesaventures-du-groupe-marocain-labelvie-en-cote-divoire\",\"url\":\"https:\/\/www.africa-press.net\/cotedivoire\/economie\/les-mesaventures-du-groupe-marocain-labelvie-en-cote-divoire\",\"name\":\"Les m\u00e9saventures du groupe marocain Label\u2019Vie en C\u00f4te-d\u2019Ivoire - 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