{"id":57244,"date":"2023-04-30T17:49:40","date_gmt":"2023-04-30T17:49:40","guid":{"rendered":"https:\/\/www.africa-press.net\/cotedivoire\/politique\/face-a-kfc-et-burger-king-livoirien-dabali-xpress-veut-relancer-la-guerre-des-fast-food"},"modified":"2023-04-30T19:11:54","modified_gmt":"2023-04-30T19:11:54","slug":"face-a-kfc-et-burger-king-livoirien-dabali-xpress-veut-relancer-la-guerre-des-fast-food","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cotedivoire\/economie\/face-a-kfc-et-burger-king-livoirien-dabali-xpress-veut-relancer-la-guerre-des-fast-food","title":{"rendered":"Face \u00e0 KFC et Burger King, l\u2019ivoirien Dabali Xpress veut relancer la guerre des fast-food"},"content":{"rendered":"

Africa-Press – C\u00f4te d’Ivoire. <\/strong><\/span>Le paysage ivoirien de la restauration rapide s\u2019est enrichi depuis deux ans d\u2019un acteur local. Dabali Xpress, de l\u2019argot ivoirien \u00ab manger, s\u2019empiffrer \u00bb, a su se\u0301duire la classe moyenne ivoirienne, habitue\u0301e des mastodontes internationaux comme KFC et Burger King, dont les franchises continuent de fleurir a\u0300 Abidjan, la capitale e\u0301conomique du pays.<\/p>\n

D\u2019A\u2019salfo, chanteur principal de Magic System, a\u0300 Suspect95, figure montante du rap ivoirien, en passant par Meiway ou encore Safarel Obiang, cette chai\u0302ne de restauration qui met l\u2019accent sur la cuisine traditionnelle ivoirienne est fre\u0301quente\u0301e par certaines stars locales.<\/p>\n

Une aventure qui a commence\u0301 avec le concours financier de Mansa Bank, l\u2019un des nouveaux venus du secteur bancaire d\u2019Afrique de l\u2019Ouest.<\/p>\n

Quatre restaurants en deux ans<\/b><\/p>\n

C\u2019est a\u0300 Cocody, commune huppe\u0301e et re\u0301sidentielle dans le centre d\u2019Abidjan, que cette entreprise familiale a ouvert, en aou\u0302t 2021, son premier restaurant. De\u0301veloppe\u0301 par le couple d\u2019entrepreneurs Daniel et Olivia Aggre\u0301 \u2013 de\u0301ja\u0300 derrie\u0300re la marque Max 15 Fashion, qui compte trois magasins \u2013, le concept de restauration rapide avec des mets locaux a se\u0301duit, au point que le restaurant a rapidement rec\u0327u pre\u0300s de 1 000 commandes par jour. De quoi permettre a\u0300 Dabali Xpress de se de\u0301velopper, comptant aujourd\u2019hui quatre restaurants ouverts en moins de deux ans d\u2019activite\u0301s.<\/p>\n

La prochaine e\u0301tape portera sur l\u2019ouverture de franchise, avec des investisseurs issus de la diaspora. Un accord a e\u0301te\u0301 signe\u0301 avec la Compagnie des investisseurs africains (CIA), qui e\u0301tabliront deux enseignes a\u0300 Abidjan.<\/p>\n

\u00ab Notre partenaire ouvrira des restaurants de notre enseigne a\u0300 Yamoussoukro, la capitale politique, a\u0300 San Pedro et a\u0300 Bouake\u0301 au cours des prochains mois, en pre\u0301lude a\u0300 la Coupe d\u2019Afrique des nations de football [CAN]\u00ab , a confie\u0301 a\u0300 Jeune Afrique Olivia Angola Aggre\u0301, la directrice ge\u0301ne\u0301rale de Dabali Xpress.<\/p>\n

De\u0301passer les frontie\u0300res de l\u2019Afrique<\/b><\/p>\n

Dabali Xpress envisage de calquer sa strate\u0301gie a\u0300 l\u2019international sur celle du sud-africain Nando\u2019s. Fonde\u0301 en 1987 a\u0300 Johannesburg, Nando\u2019s s\u2019est appuye\u0301 sur ses plats de poulets frits et grille\u0301s marine\u0301s dans une sauce e\u0301pice\u0301e pour rapidement se de\u0301velopper en Afrique du Sud et est pre\u0301sent aujourd\u2019hui dans plus de 22 pays, dont l\u2019Angleterre, ou\u0300 le premier restaurant a ouvert en 1992.<\/p>\n

L\u2019ambition demeure forte de cre\u0301er des implantations franchise\u0301es dans les pays de la sous-re\u0301gion ouest africaine, ou\u0300 les mets ivoiriens sont appre\u0301cie\u0301s, notamment l\u2019attie\u0301ke\u0301, la semoule de tubercule de manioc. Mais des pays europe\u0301ens, comme la France avec ses quelque 100 000 Ivoiriens, sont aussi dans le viseur.<\/p>\n

Les enjeux de la livraison<\/b><\/p>\n

Pour re\u0301ussir sur ces diffe\u0301rents marche\u0301s, Dabali doit surmonter deux obstacles de taille. Le premier est l\u2019approvisionnement en vivres et en produits frais, pour lequel la jeune chai\u0302ne a d\u2019ores et de\u0301ja\u0300 scelle\u0301 des partenariats avec des agriculteurs et des coope\u0301ratives locales, qui fournissent sa centrale d\u2019achat et alimentent ainsi ses diffe\u0301rents restaurants.<\/p>\n

La logistique pour la livraison repre\u0301sente le second et plus important de\u0301fi. Pour faire face a\u0300 la demande de ce segment, qui repre\u0301sente plus de 40 % d\u2019un chiffre d\u2019affaires mensuel estime\u0301 a\u0300 100 000 euros, la chai\u0302ne a mis en place son propre service de livraison, mais est e\u0301galement pre\u0301sent sur des plateformes, comme celle de l\u2019espagnol Glovo, du russe Yango Deli ou encore du panafricain Jumia.<\/p>\n

Forte concurrence<\/b><\/p>\n

Jusqu\u2019ici, \u00ab le fast-food a\u0300 l\u2019ivoirienne a gagne\u0301 les c\u0153urs, sans avoir fait une grande perce\u0301e comme les multinationales KFC ou Burger King, lesquelles ont plus de restaurants \u00bb, explique un habitue\u0301 de l\u2019enseigne. D\u2019autant que le poulet, qui repre\u0301sente 20 % du chiffre d\u2019affaires de celle-ci, est le repas le plus dispute\u0301 avec une concurrence de plus en plus forte.<\/p>\n

La seule ville d\u2019Abidjan compte ainsi six KFC, qui est franchise\u0301 par le ge\u0301ant de la distribution de produits pe\u0301troliers Vivo Energy, et un Burger King, lequel est ge\u0301re\u0301 par le groupe franc\u0327ais de restauration Servair, a\u0300 la te\u0302te de neuf e\u0301tablissements de la marque en Co\u0302te d\u2019Ivoire.<\/p>\n

Pour plus d’informations et d’analyses sur la C\u00f4te d’Ivoire<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – C\u00f4te d’Ivoire. Le paysage ivoirien de la restauration rapide s\u2019est enrichi depuis deux ans d\u2019un acteur local. Dabali Xpress, de l\u2019argot ivoirien \u00ab manger, s\u2019empiffrer \u00bb, a su se\u0301duire la classe moyenne ivoirienne, habitue\u0301e des mastodontes internationaux comme KFC et Burger King, dont les franchises continuent de fleurir a\u0300 Abidjan, la capitale e\u0301conomique […]<\/p>\n","protected":false},"author":82,"featured_media":57243,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,70,20,10],"tags":[56,63,29],"class_list":["post-57244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-to-homepage","category-top-nouvelles","category-toutes-les-actualites","tag-africa-press","tag-africa-press-cote-divoire","tag-cote-divoire"],"yoast_head":"\nFace \u00e0 KFC et Burger King, l\u2019ivoirien Dabali Xpress veut relancer la guerre des fast-food - C\u00f4te d'Ivoire<\/title>\n<meta name=\"description\" content=\"Le paysage ivoirien de la restauration rapide s\u2019est enrichi depuis deux ans d\u2019un acteur local. 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