{"id":5766,"date":"2021-03-30T14:56:49","date_gmt":"2021-03-30T14:56:49","guid":{"rendered":"https:\/\/www.africa-press.net\/cotedivoire\/?p=5766"},"modified":"2021-04-17T18:14:52","modified_gmt":"2021-04-17T18:14:52","slug":"presse-cote-divoire-les-journaux-font-de-la-communication-les-accusations-de-samba-kone-anp","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cotedivoire\/culture-et-art\/presse-cote-divoire-les-journaux-font-de-la-communication-les-accusations-de-samba-kone-anp","title":{"rendered":"Presse C\u00f4te-d\u2019Ivoire: \u00ab\u00a0Les journaux font de la communication\u00a0\u00bb, les accusations de Samba Kon\u00e9 (ANP)"},"content":{"rendered":"

Africa-Press<\/a> – C\u00f4te d’Ivoire<\/a>. <\/strong><\/span>Le Forum des directeurs de publication de C\u00f4te d\u2019Ivoire (Fordpci) dirig\u00e9 par Charles Tra Bi a organis\u00e9 samedi dernier \u00e0 Grand-Bassam, un s\u00e9minaire de formation \u00e0 l\u2019endroit de ses adh\u00e9rents. \u00ab D\u00e9fis et opportunit\u00e9s de la gestion des m\u00e9dias num\u00e9riques : r\u00f4le du Directeur de Publication \u00bb, tel \u00e9tait le module de formation d\u00e9velopp\u00e9 par Samba Kon\u00e9, pr\u00e9sident de l\u2019Autorit\u00e9 nationale de la presse (Anp).<\/p>\n

Le formateur a pr\u00e9sent\u00e9 un tableau \u00e9conomique et financier sombre des m\u00e9dias dans leur ensemble. La presse imprim\u00e9e quotidienne souffre le plus de la mutation impos\u00e9e par le digital. Selon une \u00e9tude diligent\u00e9e par le Cnp, les chiffres de vente ont drastiquement chut\u00e9. A titre indicatif, r\u00e9v\u00e8le Samba Kon\u00e9, de 5,461 milliards de Fcfa pour 26,8 millions d\u2019exemplaires vendus en 2011, les quotidiens ivoiriens toutes tendances confondues ont vendu pour 1,3 milliard de Fcfa, 4,3 millions d\u2019exemplaires en 2020.<\/p>\n

Cette chute, selon le formateur, est due \u00e0 plusieurs facteurs combin\u00e9s. Entre autres, la progression du digital, la crise de la pratique journalistique avec des contenus de moins en moins attrayants domin\u00e9s par le compte-rendu. \u00ab 90% des contenus sont des commentaires. L\u2019appropriation de l\u2019information a chang\u00e9. Autrefois, si on allait acheter l\u2019information, aujourd\u2019hui, avec un smartphone on a toutes les informations. La pratique professionnelle doit s\u2019adapter (au contexte actuel) \u00bb, \u00e9taye le pr\u00e9sident du Cnp. Pour lui, il n\u2019y a pas de crise du journalisme en C\u00f4te d\u2019Ivoire. \u00ab Ce qui est en crise, c\u2019est la pratique \u00bb, l\u00e2che le formateur qui ajoute : \u00ab Les journaux ivoiriens font de la communication et non de l\u2019information \u00bb. Il soutient que les organes de presse ivoiriens \u00e9tant adoss\u00e9s \u00e0 des financiers politiques, ils se positionnent d\u2019abord comme des canaux de communication qui d\u00e9fendent ces chapelles politiques au d\u00e9triment de l\u2019information. Or, de l\u2019avis de Samba Kon\u00e9 les besoins d\u2019informer existent, il faut simplement les imaginer et se donner les moyens humains pour faire le travail. L\u2019organe de presse fait-il savoir devrait conna\u00eetre les besoins de sa cible et les prendre en compte. \u00ab Combien de journaux connaissent la typologie de leurs lecteurs ? \u00bb, interroge-t-il comme pour dire que le nouvel environnement \u00e9conomique impose aux dirigeants des entreprises de presse de prendre en compte les changements dans notre soci\u00e9t\u00e9 et faire les adaptations n\u00e9cessaires.<\/p>\n

Cet important atelier de formation a b\u00e9n\u00e9fici\u00e9 du soutien de l\u2019organisation internationale ADN (Aider Donner Nourrir). Son repr\u00e9sentant r\u00e9sident M\u00e9l\u00e8dje Lasme a indiqu\u00e9 que le th\u00e8me de la formation est le bienvenu \u00e9tant donn\u00e9 que l\u2019\u00e9cosyst\u00e8me de la presse internationale est en crise. Il convient selon lui, d\u2019op\u00e9rer de n\u00e9cessaires changements dans l\u2019approche manag\u00e9riale des entreprises de presse.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – C\u00f4te d’Ivoire. Le Forum des directeurs de publication de C\u00f4te d\u2019Ivoire (Fordpci) dirig\u00e9 par Charles Tra Bi a organis\u00e9 samedi dernier \u00e0 Grand-Bassam, un s\u00e9minaire de formation \u00e0 l\u2019endroit de ses adh\u00e9rents. \u00ab D\u00e9fis et opportunit\u00e9s de la gestion des m\u00e9dias num\u00e9riques : r\u00f4le du Directeur de Publication \u00bb, tel \u00e9tait le module […]<\/p>\n","protected":false},"author":82,"featured_media":5765,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11,10],"tags":[56,63,29],"class_list":["post-5766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-et-art","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-cote-divoire","tag-cote-divoire"],"yoast_head":"\nPresse C\u00f4te-d\u2019Ivoire: \u00ab\u00a0Les journaux font de la communication\u00a0\u00bb, les accusations de Samba Kon\u00e9 (ANP) - 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