{"id":80925,"date":"2024-05-30T11:40:57","date_gmt":"2024-05-30T11:40:57","guid":{"rendered":"https:\/\/www.africa-press.net\/cotedivoire\/politique\/la-can-a-booste-les-investissements-publicitaires"},"modified":"2024-05-30T12:20:02","modified_gmt":"2024-05-30T12:20:02","slug":"la-can-a-booste-les-investissements-publicitaires","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/cotedivoire\/economie\/la-can-a-booste-les-investissements-publicitaires","title":{"rendered":"la CAN a boost\u00e9 les investissements publicitaires"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; C\u00f4te d&rsquo;Ivoire. <\/strong><\/span>L\u2019impact positif de la Coupe d\u2019Afrique des Nations (CAN) 2023 sur la publicit\u00e9 ivoirienne continue d\u2019\u00eatre document\u00e9. D\u2019apr\u00e8s un rapport, la comp\u00e9tition a impact\u00e9 positivement les investissements publicitaires sur les t\u00e9l\u00e9visions ivoiriennes durant le premier trimestre 2024.<\/p>\n<p>La CAN 2024 a provoqu\u00e9 une augmentation consid\u00e9rable des investissements publicitaires audiovisuels en C\u00f4te d\u2019ivoire. D\u2019apr\u00e8s les mesures de l\u2019institut Om\u00e9dia, les investissements publicitaires sur la t\u00e9l\u00e9vision ivoirienne ont augment\u00e9 de 83 % en glissement annuel au premier trimestre 2024. Lors de ce trimestre 4 401 592 000 FCFA, environ 7,2 millions $ ont \u00e9t\u00e9 d\u00e9pens\u00e9s en publicit\u00e9 sur les cha\u00eenes de t\u00e9l\u00e9vision ivoiriennes.<\/p>\n<p>Au premier trimestre 2023, les d\u00e9penses en publicit\u00e9 sur les t\u00e9l\u00e9visions ivoiriennes \u00e9taient de 2 405 601 000 FCFA, un peu plus de 3,9 millions $. Sur le premier trimestre 2024, les principaux acheteurs d\u2019espaces publicitaires sur les t\u00e9l\u00e9visions ivoiriennes sont Orange C\u00f4te d\u2019Ivoire, le Conseil du Caf\u00e9 et du Cacao et le Port Autonome d\u2019Abidjan. En dehors d\u2019Orange, on remarque \u00e9galement la pr\u00e9sence de nombreux sponsors de la CAN parmi les 10 principaux acheteurs de publicit\u00e9s audiovisuelles en C\u00f4te d\u2019ivoire sur le premier trimestre 2023. On note par exemple les pr\u00e9sences de Total Energies, Smart Technology ou encore Porteo Group.<\/p>\n<p>Ces donn\u00e9es viennent confirmer l\u2019effet b\u00e9n\u00e9fique des comp\u00e9titions sportives sur l\u2019achat d\u2019espaces publicitaires au niveau des t\u00e9l\u00e9visions africaines.<\/p>\n<p><strong>Pour plus d&rsquo;informations et d&rsquo;analyses sur la <a href=\"https:\/\/www.africa-press.net\/cotedivoire\">C\u00f4te d&rsquo;Ivoire<\/a>, suivez <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; C\u00f4te d&rsquo;Ivoire. L\u2019impact positif de la Coupe d\u2019Afrique des Nations (CAN) 2023 sur la publicit\u00e9 ivoirienne continue d\u2019\u00eatre document\u00e9. D\u2019apr\u00e8s un rapport, la comp\u00e9tition a impact\u00e9 positivement les investissements publicitaires sur les t\u00e9l\u00e9visions ivoiriennes durant le premier trimestre 2024. La CAN 2024 a provoqu\u00e9 une augmentation consid\u00e9rable des investissements publicitaires audiovisuels en C\u00f4te [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":80924,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[56,63,29],"class_list":["post-80925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-africa-press","tag-africa-press-cote-divoire","tag-cote-divoire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>la CAN a boost\u00e9 les investissements publicitaires - C\u00f4te d&#039;Ivoire<\/title>\n<meta name=\"description\" content=\"L\u2019impact positif de la Coupe d\u2019Afrique des Nations (CAN) 2023 sur la publicite\u0301 ivoirienne continue d\u2019e\u0302tre documente\u0301. 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